Introduction

About 3,000 advertisements everyday

Buses, TVs, radios, newspapers, and etc.

More exposed to food ads.

Print McDonalds ad.

Reaching out to minorities

Text of the Ad.

Attire of main character confirms that it’s Cinderella

During the night, at McDonalds drive through

Photoshop was used

Fairytale and Reality together

The Cinderella Story

Strategies Used

Parody

The Cinderella Story

American Fairytale Classic by Walt Disney (1950)

Takes the observer to a particular point in the movie

McDonalds’ ads. Are mainly targeted at children

Strategies Used (Cont.)

Symbols

Her clothes, shoes, hair, mice, clock and pumpkin

Hungry nights are over

Dollar Menu

Strategies Used (Cont.)

“Come as you are”.

My Thoughts

Almost real

I go to McDonalds too

We are attracted to inexpensive food

Negative Way