NANA AguidesDAguides RV Industry...
Transcript of NANA AguidesDAguides RV Industry...
NADAguides RV Industry UpdateNA Aguides RV Industry Update
May‐June 2013
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Industry OverviewDespite a slow start to the selling season, dealers are experiencing an p g , p g
increase in sales…
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Industry Overview…
S h i d d d it l t i t ll di t i th id W t t ilSummer has arrived and despite a late winter as well as disasters in the mid‐West, many retailers are indicating that 2013 is proving to be better than 2012. RVIA reports that new unit shipments are up over last year’s numbers. Even with the improving new unit market, dealers that the NADAguides analysts have spoken with indicate that there is still much interest from consumers for used smaller, towable units.
Noticeable Reduction in Auction Inventory
Auctions have been an important supplier of used units for many dealers nationwide over the last four years. Recently, the NADAguides analysts have noticed a
NO44%
reduction in unit quantity in some reports. To confirm this observation, dealers were asked about the auction inventory at their local auctions. Figure 1.1 offers the results that 56% of dealers felt there was a marked decrease in the number of units available through
YES56%
decrease in the number of units available through auction; 44% reported that inventory levels had not decreased.
Figure 1.1
Percentages produced by dividing the number of responses for each category by the total number of respondents. Source: NADAguides, Inc.
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NADAguides Data Overview
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Data Overview…
The analytic team is continually collecting and reviewing used sales from the marketplace.
Figure 1.2 reflects data collected$30,000
Used Sales from Trade‐In to Sale
Trade‐in Refurb Selling Price NADA Avg Retail
Figure 1.2 reflects data collected from closed sales transactions, for travel trailers, fifth wheels, and camping trailers, following the unit from amount paid for trade‐in, d ll t f i d $
$20,000
$25,000
mou
nt
dollar amount for repair and refurbishment, amount the unit sold for, as compared to the NADA average retail value.
$5,000
$10,000
$15,000
Dollar A
m
$0Travel Trailer Fifth Wheel Camping Trailer
Unit Type
Figure 1.2
Chart representative of used sales supplied to NADA Appraisal Guides during May‐June 2013. Values given are averages for each unit type. Source: NADAguides, Inc.
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Data Overview…
Figure 1.3 reflects data collected from closed sales transactions, for motorhomes, following the unit from amount paid for trade‐in dollar amount for repair and
$60,000
Used Sales from Trade‐In to Sale
Trade‐in Refurb Selling Price NADA Avg Retail
in, dollar amount for repair and refurbishment, amount the unit sold for, as compared to the NADA average retail value.
$
$40,000
$50,000
mou
nt
$10,000
$20,000
$30,000
Dollar A
m
$0MotorHome
Unit Type
Figure 1.3
Chart representative of used sales supplied to NADA Appraisal Guides during May‐June 2013. Values given are averages for each unit type. Source: NADAguides, Inc.
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Data Overview…
Average WholesaleThe chart shown in Figure 1.4 reflects, by RV type, where the wholesale values were too low, about right, or too high as compared to their local market area.
NADAguides RV Wholesale Values
94%88%
78% 81%77%
84%78%
89%
NADAguides RV Wholesale Values
Too High About Right Too Low
22%
Abbreviations found in figure 1.4 : TC = Truck Camper
Gas MH = Gas MotorhomeDsl MH = Diesel MotorhomeMMH = Mini Motorhome
3%
12%
22%
13% 14% 11%15%
8%3% 0% 0%
6% 9%5% 7%
3%
TC GAS MH DSL MH MMH TT TOY HAULERS FW CT
RV TypeMMH = Mini Motorhome
TT = Travel TrailerFW = Fifth WheelCT = Camping Trailer
Figure 1.4
This chart represents responses from surveyed RV advisory board members from the May‐June 2013 survey.
Source: NADAguides, Inc.
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Data Overview…
Average Retail The chart shown in Figure 1.5 reflects, by RV type, where the retail values were too low, about right, or too high as compared to their local market area.
NADAguides RV Retail Values
94%91%
85%82%
72%
88%81%
92%
gToo High About Right Too Low
6%9%
12%9%
14%
5%
14%
5%0% 0%
3%9%
14%8%
5% 3%
TC GAS MH DSL MH MMH TT TOY HAULERS FW CT
RV Type
Abbreviations found in figure 1.5 : TC = Truck Camper
Gas MH = Gas MotorhomeDsl MH = Diesel MotorhomeMMH = Mini Motorhome
Figure 1.5Source: NADAguides, Inc.
This chart represents responses from surveyed RV advisory board members from the May‐June 2013 survey.
Source: NADAguides, Inc.
TT = Travel TrailerFW = Fifth WheelCT = Camping Trailer
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Outside Influences
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NADA Fuel Average Price
A view of the national average gas price and regional YoY change over the last year, is supplied to provide support to longer‐term strategic planning.
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Economic Drivers
Economic Factors: Two important factors affecting the recreational vehicle industry today are the unemployment rate and consumer confidence. These factors can be interpreted to represent the consumer’s ability and willingness to make a new or used recreational vehicle purchase.
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Contacts
PublisherDon Christy Jr.
Assistant PublisherRobin Rae Lewis
Editorial DirectorLen Sims
lsims@nadaguides [email protected]
Managing EditorSherrie Clevenger
Market Data AnalystJacqueline Pehkoff
Market Data AnalystkDesiree Beck
NADAguides makes no representations about future performance or results based on the data and the contents available in this report (“Guidelines”). Guidelines is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Guidelines via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Guidelines without the express written permission of NADAguides.
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