The Glove

By Emily Schreck

Named due to unique fit of the shoe that enhances performance and adapts to your stride.

Who will by product? What makes these good running

shoes? Who indorses the product? Where can you buy the product? How much does the shoes cost? What are the ancillary products? Where will the shoe be marketed?

Marketing Research

Target Market o Age- 12-40o Income- Middle/Upper Class o Gender- Femaleo Geography- United States, Europe, Asia o Race- Mainly White

It’s soft yet durable cables that wrap the midfoot and arch from underneath the foot for a glove-like, supportive fit that adapts to your stride. The flex groove outsole—made up of deep cuts along the length and width of the midsole—enhances natural range of motion, encourages a smooth, efficient stride and helps maintain stability.

Product indorsed by Maria Sharapova- http://www.businessinsider.com/the-most-popular-female-athletes-on-the-internet-in-2012-2012-11?op=1

Product can be bought at any Nike stores and most sporting goods and shoe stores such as Sports Authority, Dicks Sporting Goods, and Foot Locker.

Price- $135 by with every shoe $10 goes to Breast Cancer. Back pack (also made by Maria Sharapova), Nike elite socks, and jacket. Shoe will be marketed online, through Nike ads, and on ESPN.

The product$135

$10 to breast cancer with every pair sold.Coupons will be available through Nike catalogs.

Competitors

Nike Flyknit Lunar$159.99

Adidas Supernova Glide 5 $115.00

Packaging

Black Shoe Box Pink Nike Swoosh on top Maria Sharapova picture on one side Breast Caner ribbon on the other side.

Placement

It will be placed at Nike Town and Dicks Sporting Goods. Both stores are higher end athletic stores where well know celebrities put their shoes so they will make money. People who go in the stores will be willing to pay the price of the shoes though they are not cheap. They will also be at Women Foot Locker because Maria is a good inspiring female athlete and many women will want to support her. Also can be bought on the internet through the stores website. They will be the same price but shipped through UPS.

Promotion

ESPN during mainly tennis matches Maria’s clothing and shoes are well advertised not only by commercials but by her wearing them before and after the match.

Catalogs for all the stores the shoe is in because women tend to read them more.

Billboards in cities and mall areas. Maria will also promote them via

social media such as twitter and facebook by posting pictures of the shoe and her wearing the shoe.

Promotion

Maria also does free give aways of the shoes throughout her tournaments. After her matches she stays after and autographs and gives a few pairs away.

Ancillary products

Jacket- $60 Backpack- $75Socks (support breast cancer also)- $12Dress- $80