Name: MOHAN REDDY

Reg.no: 112GCMA009

Internship TrainingAt

Mother Dairy, Yelahanka

India is a country where 70% of the total population is dependent on agriculture. in modern day’s dairy, poultry and sericulture the secondary agriculture practices followed, milk is one of nutrition’s diet which is consumed to meet the day requirements of the human body and maintain a balance diet.

INTRODUCTION

Type of the company: Government

Year of incorporation: In june 1974,

Promoters: Government

Company profile

1.Nandini milk 2.Khova 9.Cheese 3.Curd 10.Badam powder 4.Masala butter milk 11.Paneer 5.Tetra pack milk 12.Peda 6.Flavoured milks 13.Burfi 7.Ice cream plant 14.Jamoons 8.Ghee 15.Dahi

Product produced:

1) Jersey 9) Thirumala2) Heritage 10) Agri gold3) Arogya 11) Kaveri4) Dodla 12) Amulya5) Saptagiri 13) Niligiri6) Shivashanker 14) Govardhan7) Shruthi 15) Mukunda8) Teja

competitors

Vision: To be country’s No.1 in manufacturing and marketing of quality milk and milk products in terms of export, major market share, and socio-economic uplifetment of all the stakeholders.

Vision

Procuring the raw milk from the local farmers at a fair price.

Pasteurization and homogenizing of the procured raw milk.

Producing the other milk products. Supply milk to the consumer at a reasonable

rate.

Mission

MANAGER DIRECTOR

Procurement Production Marketing Administration Finance Dept. Dept. Dept. Dept. Dept.

Transport Quality FGS & Store MIS Account & control Purchase

Organizational Chart

Purchase Department Production Department Quality Control Department Finance Department Human Resource Department Marketing Department Management Information System

Department

Study of Functional Departments

Definition of production:

Production can be defined as “An organized activity of transforming raw material into finished products”

Production can also be defined as “Production of goods, which satisfies some human wants.”

Products produced:MilkButter milkCurd Ghee

Production Department

Reception of raw milk

Testing & grading

Weighing

Chilling from 4 degree

Filtration

Pasteurization

Pumped to milk tankers

Passed to packing machine

Ready for Distribution

Processing of milk

Marketing is process of exchanging goods and services between producers and consumers. It is a human activity directed at satisfying needs and wants of the consumers.

Role of marketing manager:

To collect information for sales forecasting.Search for new market area.Pricing the production as per the demand.To appoint new dealers and distributors.

Marketing department

“organization is not the mere bricks, motor, machineries or inventories. They are the people. It is the people who staff and manage organization”.

Scope of HR department:

HR planning Recruitment and selection Orientation and placement Employee welfare activities Safety and Health

Human Resource Department

Function: Preparation of annual budget. Maintain of sales ledgers. Cash book. General ledger. Preparation of cost sheet.

Staff:-

Finance department have 30 members employees.

Finance Department

Swot, acronym for strengths, weaknesses, opportunities and threats. Through such an analysis, the strengths and weaknesses exiting within the organisation can be matched with the opportunities and threats operating in the environment. This is very crucial for the existence, growth and profitability of any organisation

Swot Analysis of the company

A strength is an inherent capacity which an organisation can use to gain strategic advantage.

Good brand image in market Wide distribution network Consumers are highly satisfied with Nandini

products Good distribution and transportation system

Strengths:

A weakness is an inherent limitation or a constraint which creates strategic disadvantages.

Quality consistency. Need more counselling interaction between

employees More decentralized in the area of decision

Making.

Weaknesses:

An opportunity is a favourable condition in the organisational environment which enables it to consolidate and strengthen its position.

Institutional supports Introduce new products. Clean milk production. Effective advertisement.

Opportunities:

A Threat is an unfavourable condition in the organisation environment which creates risk for, or causes damage to the organisatio.

Cut through competition from emerging competitions.

Presence of duplicate milk and milk products in the market.

Rapid change in Technology. Lack of consumer awareness.

Threats:

Mother Dairy is being showing consistent growth prospective.

The premises are always kept clean and neat.

Majority of the consumers are fully satisfied about the Nandini milk and milk products.

Findings

Mother Dairy has good image in the market and should try to maintain and increase its image and goodwill.

Job rotation, job enlargement, job enrichment need to be done frequently which motivates an employees to do better.

It faces tough competition from the private firm. It must formulate effective marketing strategy to overcome it.

Suggestions

Mother diary is providing milk and milk products under the different kind of brand names , have made a sufficient name and fame in the minds of people for its quality, availability and relatively satisfying the needs of ultimate consumers and it has made a sufficient mark on established brand among the milk and milk products. initially when Mother Dairy was started, its capacity of production was less, as for now it has uplifted for higher production capacity.

Conclusion

Thank You