Redesigning the Wayfinding System

Enhancing the NAIA 1 Experience

PROBLEM

The inconsistency and haphazardness of NAIA 1’s existing wayfinding

system adds to the rise of stress and anticipation level already caused by

airport procedures.

OBJECTIVE

• Create a system that feels holistic and complete, providing consistency across communications, while accommodating constant changes in information

• Answer traveler needs when it comes to airport terminal navigation

STRATEGY

Formalize and unify the family of signs to enhance both the ENVIRONMENT

and the EXPERIENCE

STRATEGY

Provide user-friendly functionality

STRATEGY

Flexibility of the components to a variety of installation conditions to leverage the capabilities of MIAA to

cover the cost and maintain the system

THEME BANIG

- Reconnect with Filipino passengers

-  Builds on NAIA and DOT’s identity

-  Effective yet low-key presence in the environment

SIGNAGE

COLOR -  Yellow and black -  89% brightness

differential

#000000

#ffe900

#383838

SIGNAGE

FONT -  Gotham Rounded

and Helvetica -  Acceptable cap-

heights in terms of x

SIGNAGE

LOCATION -  Key decision

points based on research

-  Continuity

SIGNAGE

INFORMATION -  Hierarchy based

on IATA recommendation

-  Translation to Japanese, Korean and Chinese

PRIMARY SIGNAGE

SECONDARY SIGNAGE

IDENTIFICATION SIGNAGE

STANDEE

ENTRANCE -  Balance

passenger traffic on both entrances

-  Easier location of check-in counters

Check-in Counter

BOARDING PASS

PICTOGRAM

PICTOGRAM

TERMINAL MAP

BOARDING GATES

Thank you!