NAHQ Communication Best Practices 4 th Annual State Leaders Summit Angelisa Belden, NAHQ Staff.
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NAHQ Communication Best Practices 4 th Annual State Leaders Summit Angelisa Belden, NAHQ Staff
Transcript of NAHQ Communication Best Practices 4 th Annual State Leaders Summit Angelisa Belden, NAHQ Staff.
NAHQ Communication Best Practices
4th Annual State Leaders Summit
Angelisa Belden, NAHQ Staff
How can NAHQ help you achieve the most impact
with the resources you’ve got available?
We’ll Discuss
Website Email Social Media Promotion Options
Website Practices
Website Practices
Repurpose content you’ve already written for your newsletters, emails, etc.
Commit to updating on a regular basis - even once per month is enough
For your visitors to feel confident about your content, add dates. Refer to NAHQ’s What’s New page: http://www.nahq.org/whatsnew.html
Website Practices Improve your SEO (search engine optimization)
• Use ALT tagging • Add as many external links as you can. If you need to
add external links, start with:− NAHQ.org
− JHQ Online- http://www.wiley.com/bw/journal.asp?ref=1062-2551
− NAHQ Facebook – www.facebook.com/mynahq
− NAHQ LinkedIn
• Put content on a page- don’t just post a PDF or word document. It’s not searchable!
Website Practices Use analytics to help you learn about what’s
happening on your site. NAHQ uses Google Analytics
15 free analytics tools to consider: http://slodive.com/freebies/website-analytics-tools/
What should you look at?• Overall number of site visitors
• Where are they coming to your site from?
• What are they searching for in your search box?
Social Media
Social Media Consider ‘why’ when thinking about ‘where’ Facebook
• Good for getting info out, sharing information• Not proving to be very interactive• Many hospitals block Facebook at work
LinkedIn• Good for creating a community. Grows quickly.
Hospitals usually allow access• Not easy to post events if it’s not already out on a
website
Social Media
Yes, it is free and easy, but it does cost you time!
Repurpose content- yours and NAHQ’s Post your events to NAHQ’s Facebook page Be Aware: Facebook’s Timeline format will be
implemented for groups on March 30, 2012.
Email & Newsletters
Email & Newsletters
Be consistent. It helps people recognize and trust its coming from you. Consider• Your look• Your layout• Subject lines
Develop a simple schedule Repurpose content when possible
Email & Newsletters
Repurpose content when possible Utilize:
• NAHQ e-news articles (with permission from editor - [email protected])
• Promote the next JHQ issue- free CE article, choose an article you find interesting
• Check the NAHQ What’s New page for the most updated content
Promotional Opportunities
NAHQ offers ways to promote your organization and your events
Post on the Quality Events Calendar• States get one free event posting each year• Only $25 per additional event after that- very
affordable!
Submit items to NAHQ e-news
Future Questions?
Lori Barker, Compliance/Administrative [email protected] or 847-375- 6305
Jacki Van Oort, [email protected] or 847-375-3675
Angelisa Belden, Marketing & [email protected] or 847-375-6384
Monica Piotrowski, e-news editor
NAHQ Communication Best Practices
4th Annual State Leaders Summit
Angelisa Belden, NAHQ Staff
