Nafsa13
-
Upload
cheryl-darrupboychuck -
Category
Documents
-
view
314 -
download
1
Transcript of Nafsa13
![Page 1: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/1.jpg)
![Page 2: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/2.jpg)
![Page 3: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/3.jpg)
![Page 4: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/4.jpg)
![Page 5: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/5.jpg)
![Page 6: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/6.jpg)
![Page 7: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/7.jpg)
![Page 8: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/8.jpg)
![Page 9: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/9.jpg)
![Page 10: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/10.jpg)
![Page 11: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/11.jpg)
![Page 12: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/12.jpg)
![Page 13: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/13.jpg)
![Page 14: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/14.jpg)
![Page 15: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/15.jpg)
![Page 16: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/16.jpg)
![Page 17: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/17.jpg)
![Page 18: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/18.jpg)
![Page 19: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/19.jpg)
![Page 20: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/20.jpg)
![Page 21: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/21.jpg)
Can Advanced Calculus provide the answer?
![Page 22: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/22.jpg)
![Page 23: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/23.jpg)
![Page 24: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/24.jpg)
![Page 25: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/25.jpg)
![Page 26: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/26.jpg)
![Page 27: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/27.jpg)
Process > Promotion
![Page 28: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/28.jpg)
![Page 29: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/29.jpg)
![Page 30: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/30.jpg)
![Page 31: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/31.jpg)
![Page 32: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/32.jpg)
![Page 33: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/33.jpg)
![Page 34: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/34.jpg)
![Page 35: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/35.jpg)
![Page 36: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/36.jpg)
If you don’t know what’s important
to your students…
![Page 37: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/37.jpg)
How do you know what’s important
to you?
…..How do you know what’s
important to you?
![Page 38: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/38.jpg)
![Page 39: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/39.jpg)
![Page 40: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/40.jpg)
![Page 41: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/41.jpg)
![Page 42: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/42.jpg)
![Page 43: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/43.jpg)
![Page 44: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/44.jpg)
![Page 45: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/45.jpg)
![Page 46: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/46.jpg)
![Page 47: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/47.jpg)
![Page 48: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/48.jpg)
![Page 49: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/49.jpg)
![Page 50: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/50.jpg)
![Page 51: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/51.jpg)
![Page 52: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/52.jpg)
![Page 53: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/53.jpg)
![Page 54: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/54.jpg)
![Page 55: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/55.jpg)
![Page 56: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/56.jpg)
![Page 57: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/57.jpg)
![Page 58: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/58.jpg)
If you don’t know what’s important
to your students…
![Page 59: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/59.jpg)
How do you know what’s important
to you?
…..How do you know what’s
important to you?…
![Page 60: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/60.jpg)
![Page 61: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/61.jpg)
Setting the context
61
Increasing global competition for international students
Rising number of international undergraduates
Institutional enrollment goals
Creating a better prepared campus climate
![Page 62: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/62.jpg)
62
Integration challenges
Overreliance on delivery channels
Gap in recruitment and marketing content
Misleading information
Communication Roadblocks & Challenges
![Page 63: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/63.jpg)
Examples
63
![Page 64: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/64.jpg)
When is college marketing false advertising?
64
“International students earn, on average $1,500 during the academic year. This employment provides
student with sufficient funds to pay for books and pocket
money for the academic year.”
“As a globally diverse campus,
College USA’s student body is rich in cultural fabric from 48 states and 45
countries.”
![Page 65: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/65.jpg)
Goal: To create an overarching state-of-the-art student lifecycle communication strategy
65
Provide clear, concise and friendly content
Evaluate metrics and mechanisms
Define outcome objectives
Differentiate communications
Leverage high-impact modes of delivery
![Page 66: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/66.jpg)
Here’s what current students are saying…
66
“Calculate your expenses carefully because the reality of moving to a new country and living here costs more than
one anticipates.”
“There are too many students from my home
country here.”
“Orientation was helpful but I wish there was more information on
class mechanisms, grading…and how
the University works.”
“There should be more help to applicants
with their application.”
“Please don’t fool international incoming freshmen. They should
know the risks of not getting a job or job
training while in college here.”
“I really hope the school have a
small pamphlet…telling
students what should they do
and what is important [sic].”
![Page 67: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/67.jpg)
Communication & coordination strategies
67
Strategies
Application Process
• Increased transparency in the application process• Automated responses to students once documents are
received• Established critical decision “gateways” for applicants
Employment and Job training
• Clarified talking points for admission counselors• Developing a series of seminars for new students• Collaborating with Career Service offices
Cost of living • Provided a clear break-down of expenses on OIS website• Included cost of living material in print publications
Student Enrollment Profile
• Offered international enrollment data on the OIS website
![Page 68: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/68.jpg)
Continuous improvement
68
Goal: To communicate what matters, when it matters.
DifferentiateCommunications
• Creating an asset library to capture market intelligence• Redesigning website be more internationally friendly• Developing a Social Media Plan for target markets• Promoting current student blogs
Campus coordination • Collecting relevant communication data • Sharing new student experiences• Educating campus partners• Coordinating university-wide promotional material
![Page 69: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/69.jpg)
Example: New student checklist
69
“Gateway”
Transparent
Concise
Personal
Timely
![Page 70: Nafsa13](https://reader033.fdocuments.in/reader033/viewer/2022052906/558c1ac9d8b42aad378b456b/html5/thumbnails/70.jpg)