Nafsa 2015 Through Student Eyes
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Transcript of Nafsa 2015 Through Student Eyes
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THROUGH STUDENT EYES: STUDENT INSIGHTS INTO UNIVERSITY
RECRUITMENT PROCESSES
Stephen Carey Magnus Olsson Julian Longbottom Shehan Thampapillai British Council IELTS StudyPortals Studyportals CQUniversity
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› Investigated the world’s Top 1,000 universities from a prospective student’s perspective
› Focus: Top 500 universities in the US and Canada› Mystery-Shopped 2 programs from each
university› Benchmarking on 40 different data points› A university-specific report benchmarking it
against the top 500 universities in the US and Canada, and the world
› A macro report with insights into US and Canada universities through student eyes
What?
2
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› 4.5 million international students worldwide in 2014
› Difficult for students to choose a study program
› Want to help students access better information
› Help universities reach out to international students
Why?
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An Example
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› Method: mystery-shopping
› Data collection: team of student at our data center in Romania
› Which universities Top 1000 Webometric Top 100 Shanghai Ranking Top 100 Times Ranking Top 100 US News Ranking Only those with English taught programs
How
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Geographical Distribution of Our Data
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Our Research Model
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Student Eyes Rating by Region
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Macro Report
› Provide Information
Degree level and type
Email address
Application deadline
Duration of programme
Application requirements
English language proficiency requirements
Total tuition fee
Application information for international students
Start date
Accreditation of the programme
Student testimonials
0% 20% 40% 60% 80% 100%
Difficult to find
Somewhat difficult to find
Not easy nor difficult to find
Quite easy to find
Easy to find
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› Response Time to Student Inquiries
Macro Report
0.5 1 2-4 5 or more No reply0%
5%
10%
15%
20%
25%
30%
35%
40%
Days
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› Response Time to Student Inquiries, per Continent
Macro Report
0.5 1 2-4 5 or more No reply0%
10%
20%
30%
40%
50%
60%
Asia
Australia
Canada
Europe
USA
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› Number of Attempts to Contact the Student
Macro Report
1 reminder 2 reminders No reminder No reply in first place
More than 30.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
7.68%
2.13%
67.49%
20.33%
2.36%
Total
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North American Insights
› Split up by Ranking
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› Public vs Private
North American Insights
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› Google Pagerank
North American Insights
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› Provide Information
North American Insights
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› Mobile Friendliness
North American Insights
Not mobile-friendly
33%Awesome! This page is mobile-
friendly.67%
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› Response Time to Student Inquiries
North American Insights
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› Number of attempts to contact the student
North American Insights
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› Comparing Elite University Groups
North American Insights
C9
Ivy League
Group of 8
Universitas 21
Russel Group
0 10 20 30 40 50 60 70 80 90 100
Findability Information and Usability Responsiveness
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Stephen Carey Magnus Olsson Julian Longbottom Shehan Thampapillai British Council IELTS StudyPortals Studyportals CQUniversity