Näringslivsdagen 2010. Jarnheimer customer focus eng
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Transcript of Näringslivsdagen 2010. Jarnheimer customer focus eng
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LARS-JOHAN JARNHEIMER
Customer focus
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The Challenger 1 (3)
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The Challenger 2 (3)
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The Challenger 3 (3)
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Hurry up, Hurry up !!!
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Serve the Customer !!!
Put your fingers in the
jar !
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Unite cultures
- without battles in the backyard
(technology/marketing)
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THE HOT-DOG STAND
”The one standing closest to the pan makes the mash”
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Management meetings
become
information meetings
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Be different !
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There are no mature markets
- only mature management
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Let go of the fools !
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Five simple truths 1 (5)
When others talk
about future,
talk about presence
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Five simple truths 2 (5)
When others talk
about visions,
talk about reality
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Five simple truths 3 (5)
When others talk
about possibilities,
talk about simplicity
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Five simple truths 4 (5)
When others talk
about customers,
talk with the
customer
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Five simple truths 5 (5)
When others say
price image,
say price tag
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Be on time
Call back
Don’t lie
Don’t use the customer’s parking
lot
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Questions ?