NAME DNA

A Compelling Approach to Brand Naming

What’s In A Name?

A whole lot. Its an identity. In some cases it says who you are and where you are from.

It gives an insight into your history and reputation in some instances.

Imagine a politician called Judas.

So a name can become a liability or where properly applied an asset.

It must also stand the test of time and cut across cultures just as Judas has for over 2000 years.

Name DNA provides the building blocks and offers best results.

DNA Detectors

The perfect name is easy to spell and pronounce.

A, B, C.

Clarity

With a perfect name, nothing gets lost in its translation/transliteration regardless of what language your markets speak.

Emotive

A perfect name captures both verbal and non-verbal perspectives e.g. feeling, smell, taste.

Differentiates you from your competitors

Stand Out

The perfect name is durable and elastic across time and cultures.

Durability

If it uncovers a wealth of ideas and direction, it is a perfect name.

Jackpot!

You immediately feel a connection to a perfect name.

Brand Connection

A perfect name is often flexible for creative usage

Flexibility

Positive

Energy

Uncomplicated

Simplicity

Memorable

Unforgettable

Sonorous

Musical

The right name for your brand, does more than just identify.

It speaks of the personality, the essence of your company and its products.

Essence

The perfect name differentiates – it is not cliché, it does not say “me too”.

Stand Up & Out

The perfect name is unique and “ownable” - it can survive the most rigorous trademark screening.

Unique

The perfect name often emerges from your first instincts – it sometimes the most obvious choice.

Instincts

The perfect name becomes a valuable and tangible asset.

Name as Asset

The perfect name communicates the personality of your product.

Proper Communication

The perfect name becomes a great brand without trying too hard.

Name As Brand

The perfect name transcends geographical boundaries, is culturally appropriate and communicates effectively across languages.

Trans Barriers

When a person hears your name for the first time he/she carries some feelings/subliminal reactions.

It embodies certain values and echoes already residing in the mind.

Connection

The perfect name has perfect rhythm.

Harmony

The perfect name communicates the essence of your company. Its products, its services.

Soul

The perfect name communicates without overstating or shouting.

Subtlety

The perfect name helps your brand out in the crowd.

Brand Apart

The perfect name is relevant.

Relevance

The perfect is affirmed by a smaller and more efficient research effort.

Confirmation

The perfect name can spell success for your company.

Success

The perfect name is often a brand new word or a phrase – coined to communicate volumes about who you are.

Innovation

Blueprint

The perfect name is a conceptual blueprint for your marketing communications.

Foundation

The perfect name is the foundation of all your marketing efforts.

Brand Support

The perfect name sings the praises of your product.

The perfect name is extensible, capable of expanding with you as you grow.

Extensible

Thank You