NADINE CRUZ RESUME
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• Coordinated advertising and production for 60 offices across U.S. • Oversaw marketing department. • Designed advertisements and marketing material for corporate & franchises. July - November 2012 (CONTRACT) MARKETING MANAGER BLUE HAVEN POOLS & SPAS NATIONAL Implemented all integrated marketing initiatives. Nadine Cruz Design & marketing San Diego, CA www.deeeni.com • 631-835-5857 [email protected] Work Experience AUGUST 2014 - MARCH 2015 SENIOR MARKETING & DESIGN SPECIALIST Media all stars Managed all marketing materials, brand identity and outreach. • Established the vision, look and feel of the products MAS creates for schools and advertisers. • Responsible for marketing automation including social media, web presence, directmail, ads, email marketing, company promotions, brochures and other content as needed. • Designed and created 50% of products on a seasonal basis. • Inspected quality of printed products to ensure brand and budget was maintained. • Assisted executive team with brainstorming, marketing and advertising strategies. • Collaborated on projects for other corporations owned by the MAS owners as needed. • Coordinated art creation and revisions with the Community Relations department to ensure total customer satisfaction. NOVEMBER 2012 - PRESENT (FREELANCE) OPERATIONS MANAGER DEEENI DESIGN Brand development, on & offline marketing, content creation and social media for: • Ravi Shankar Foundation • East Meets West Music • Ron Fletcher Real Estate april 2009 - june 2012 ASSISTANT ART DIRECTOR DANS PAPERS Handled digital & print operations for a premium weekly publication. • Curated weekly cover artwork. • Assisted in maintaining art department. • Produced layout of service directory, classified sections and photo pages. • Created ads and marketing material. • Retouched and color corrected photos. • Preflighted and optimized ads for print/press. • Maintained and updated Dan’s Papers’ websites. • Created weekly HTML newsletters. Dowling College, New York Bachelor of Arts: Graphic Design & Digital arts Minor: Photography Graduation date: May 22, 2010 Education Honors Deans list • Solo photography exhibit 2010 Riverrun photo selection Platforms • Microsoft Windows XP, Mac OS X • Adobe Creative Suite (CS-CS6) > Indesign, Photoshop, Premier Pro, > Illustrator, Flash, Dreamweaver • HTML • Wordpress • QuarkXpress • Microsoft office XP > Word, Excel, Powerpoint, FrontPage, Excel • Online Tools (Mailchimp, Constant Contact, Hubspot) Objective To continue a career in the field of brand development, graphic design, on & offline marketing, content creation, advertising and social media advancement while work- ing with a team to execute tasks and reach set goals. MARCH 2015 - PRESENT DIRECTOR OF MARKETING & DESIGN Fit Athletic Club Responsible for visual & written execution of all advertising, marketing, brand identity and collateral projects for all locations of Fit Athletic Club and sub-companies such as: Fit Kids, Fit Café, Fit Perx, Urban Angels and more. • Manage all art and marketing, web design, promotions, logo design, brand identity, apparel, signage, events, all other web and print related design materials. • Design, develop and manage all in-house/outside sales online and print communications and content. • Manage in-house team to brainstorm marketing and advertising strategies. • Manage, foster and improve consumer-business social media relationships throughout various networks, applications and platforms. • Proactively seek integration of innovative social marketing opportunities in order to increase company visibility, customer acquisition and improve customer service. • Adapt to and adopt all new technologies and forms of online communication and apply social insights to advertising & marketing strategies. • Work alongside multiple departments to achieve in-house and outside sale goals. • Continually improve brand web positioning using proven SEO strategies and web analytics research. • Manage and develop all club events. • Graphic Design • Marketing • Art Management • Advertising Management • Logo Design/Branding • Photograaphy • Video/Video Editing • Website Design • Layout/Print Production Skills • Integrated Marketing Strategy • Social Media • Search Engine Optimization • Search Engine Marketing • Content Marketing • Google Analytics • Event Marketing • Public Relations • Print & Apparel Design Certifications and other skills AFF Certified Skydiver • Travel Blogger Currently learning: French
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Transcript of NADINE CRUZ RESUME
• Coordinated advertising and production for 60 offices across U.S.• Oversaw marketing department.• Designed advertisements and marketing material for corporate & franchises.
July - November 2012 (CONTRACT)MARKETING MANAGER BLUE HAVEN POOLS & SPAS NATIONALImplemented all integrated marketing initiatives.
Nadine CruzDesign & marketing
San Diego, CA
www.deeeni.com • 631-835-5857 [email protected]
Work Experience
AUGUST 2014 - MARCH 2015SENIOR MARKETING & DESIGN SPECIALIST Media all starsManaged all marketing materials, brand identity and outreach.
• Established the vision, look and feel of the products MAS creates for schools and advertisers.• Responsible for marketing automation including social media, web presence, directmail, ads, email marketing, company promotions, brochures and other content as needed.• Designed and created 50% of products on a seasonal basis.• Inspected quality of printed products to ensure brand and budget was maintained.• Assisted executive team with brainstorming, marketing and advertising strategies.• Collaborated on projects for other corporations owned by the MAS owners as needed.• Coordinated art creation and revisions with the Community Relations department to ensure total customer satisfaction.
NOVEMBER 2012 - PRESENT (FREELANCE)OPERATIONS MANAGER DEEENI DESIGNBrand development, on & offline marketing, content creation and social media for:• Ravi Shankar Foundation • East Meets West Music• Ron Fletcher Real Estate
april 2009 - june 2012ASSISTANT ART DIRECTOR DANS PAPERSHandled digital & print operations for a premium weekly publication.
• Curated weekly cover artwork.• Assisted in maintaining art department.• Produced layout of service directory, classified sections and photo pages.• Created ads and marketing material.• Retouched and color corrected photos.• Preflighted and optimized ads for print/press.• Maintained and updated Dan’s Papers’ websites.• Created weekly HTML newsletters.
Dowling College, New YorkBachelor of Arts: Graphic Design & Digital arts Minor: PhotographyGraduation date: May 22, 2010
Education
HonorsDeans list • Solo photography exhibit2010 Riverrun photo selection
Platforms• Microsoft Windows XP, Mac OS X • Adobe Creative Suite (CS-CS6) > Indesign, Photoshop, Premier Pro, > Illustrator, Flash, Dreamweaver• HTML• Wordpress• QuarkXpress• Microsoft office XP > Word, Excel, Powerpoint, FrontPage, Excel• Online Tools (Mailchimp, Constant Contact, Hubspot)
ObjectiveTo continue a career in the field of brand development, graphic design, on & offline marketing, content creation, advertising and social media advancement while work-ing with a team to execute tasks and reach set goals.
MARCH 2015 - PRESENTDIRECTOR OF MARKETING & DESIGN Fit Athletic ClubResponsible for visual & written execution of all advertising, marketing, brand identity and collateral projects for all locations of Fit Athletic Club and sub-companies such as: Fit Kids, Fit Café, Fit Perx, Urban Angels and more.
• Manage all art and marketing, web design, promotions, logo design, brand identity, apparel, signage, events, all other web and print related design materials. • Design, develop and manage all in-house/outside sales online and print communications and content.• Manage in-house team to brainstorm marketing and advertising strategies.• Manage, foster and improve consumer-business social media relationships throughout various networks, applications and platforms. • Proactively seek integration of innovative social marketing opportunities in order to increase company visibility, customer acquisition and improve customer service. • Adapt to and adopt all new technologies and forms of online communication and apply social insights to advertising & marketing strategies. • Work alongside multiple departments to achieve in-house and outside sale goals. • Continually improve brand web positioning using proven SEO strategies and web analytics research.• Manage and develop all club events.• Graphic Design
• Marketing• Art Management • Advertising Management • Logo Design/Branding• Photograaphy• Video/Video Editing• Website Design• Layout/Print Production
Skills• Integrated Marketing Strategy• Social Media• Search Engine Optimization• Search Engine Marketing• Content Marketing• Google Analytics• Event Marketing• Public Relations• Print & Apparel Design
Certifications and other skillsAFF Certified Skydiver • Travel BloggerCurrently learning: French
