#Nackavarmdo Creative Morning: Vad Sociala Medier kan vara

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Creative Morning Vad Sociala Medier kan vara ...

description

Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop How Can I Be Social (HCIBS) shares inspiration by facilitating meaningful conversations & online publications. Slides were used at the Nackavarmdo Creative morning meetings, Stockholm, Sweden on March 4th, 2013 with Gerrit Heijkoop, How Can I Be Social (HCIBS). Title: Creative Morning: Vad Sociala Medier kan vara Speaker: Gerrit Heijkoop, Executive Partner at How Can I Be Social (HCIBS) Date/Time: 4 Mar 2013, 08:30-10:30 Location: Nacka Stadhus Seminar Details: Creative Mornings with Gerrit Heijkoop: It's not about what social media is, it's about what social media can be. Gerrit Heijkoop, Dutchman with a passion for the Power of Social Media, technology, meeting formats, and innovation. He lectures around the world today with its business How Can I Be Social (www.HCIBS.com). He speaks not so much about what social media is, but rather on the opportunities that are created when they are used as a tool. Gerrit is an incredibly inspiring lecturer who take the subject to the participant's level, involving his audience and gives vision a face. Useful information interspersed with thoughtful details in this innovative and interactive workshops.

Transcript of #Nackavarmdo Creative Morning: Vad Sociala Medier kan vara

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Creative Morning Vad Sociala Medier kan vara ...

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Gerrit Heijkoop How Can I Be Social (HCIBS)

Twitter: @HCIBS or @GHeijkoop

Facebook: /HCIBS

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Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

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why

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Social Media people means

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Where do you stand?

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: 0,876 million

: 0,300 million (57% active accounts)

: 4.850 million (53% of population)

Social Media Statistics Sweden

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“I am doing pretty well on Social Media”

Agree Disagree

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How come you do? or

How come you do not?

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why

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3 core ideas:

1. Impact on our communication

2. From search to social

3. Audience of audiences

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Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …

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“What is the impact of Social Media on

our communication?”

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The impact of Social Media on our communication

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The impact of Social Media on our communication

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The impact of Social Media on our communication

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3 core ideas:

Impact on our communication

2. From search to social

3. Audience of audiences

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“People don't care about what you say about your brand,

they care about what other people say about your brand.”

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AIDA still exists …

Attention Interest Desire Action

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AIDA still exists …

Attention Interest Desire Action Share

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3 core ideas:

Impact on our communication

From search to social

3. Audience of audiences

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HCIBS social media solutions

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how

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#reflection applying to your own context

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Before I go …

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I am going to …

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Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

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Creative Morning Vad Sociala Medier kan vara ...

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