NACE’s West Coast Social Media Mashup - DirectEmployers Association
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Transcript of NACE’s West Coast Social Media Mashup - DirectEmployers Association
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Permeating the Workplace
Pre-employment
During employment
Post employment
In most circumstances, technology is outpacing the law.
Sources: 1) http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-real-video/ 2) http://mashable.com/2011/07/10/digital-resume/
3) http://thenextweb.com/socialmedia/2012/10/08/over-half-of-american-job-seekers-use-facebook-to-help-find-work-linkedin-and-twitter-are-gaining/
29% of job seekers use social media as their primary tool for
job searching
52% of job seekers use Facebook to help find work (up
from 48% in 2011)
38% of job seekers use LinkedIn to help find work (up
from 30% in 2011)
34% of job seekers use Twitter to help find work (up from
26% in 2011)
17% of Facebook users provided their profile during
the hiring process
9% of LinkedIn users
provided their profile during the hiring process
10% of Twitter users provided their profile during
the hiring process
Worldwide
Facebook, 1,000,000,000
Google+, 525,000,000
Instagram, 100,000,000
Twitter, 500,000,000
LinkedIn, 200,000,000
Pinterest, 49,000,000
Use Social Networking Sites (SNS)
Biggest users
Women
Age 18-29
Making
<$30,000/yr
Source: Pew Research Center’s Internet & American Life Project surveys, 2005-2012
Usage by Age
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Feb
-05
Sep
-05
Ap
r-0
6
No
v-0
6
Jun
-07
Jan
-08
Au
g-0
8
Mar
-09
Oct
-09
May
-10
Dec
-10
Jul-
11
Feb
-12
Sep
-12
All Internet users
18-29
30-49
50-64
65+
Source: Pew Research Center’s Internet & American Life Project surveys, 2005-2012
Landscape
Internet Users Who.. % Especially appealing to..
Use Any Social Networking Site 67 Adults ages 18-29, women
Use Facebook 67 Adults ages 18-29, women
Use Twitter 16 Adults ages 18-29, African-Americans, urban residents
Use Pinterest 15 Adults under 50, women, whites, those with some college education
Use Instagram 13 Adults ages 18-29, African-Americans, Latinos, women, urban residents
Use Tumblr 6 Adults ages 18-29
Source: Pew Research Center’s Internet & American Life Project surveys, 2005-2012
Fueling the Social Addiction
http://pinterest.com/pin/112097478196839944/ (Infograph from OnlineCollegeCourses.com)
Fueling the Social Addiction
http://pinterest.com/pin/112097478196839944/ (Infograph from OnlineCollegeCourses.com)
28% on a Typical Day
Biggest Users
African Americans
Hispanics High
Income Earners
Highly Educated
Source: Pew Research Center’s Internet & American Life Project surveys, 2005-2012
40% of Cell Phone Users Use SNS
Faster Than Any Other Device
Worldwide PC shipments totaled 89.8 million units in the fourth quarter of 2012, down 6.4% compared to the same quarter in 2011. source: www.idc.com
70% agree that positive posts on a
company’s social media site would make them more likely to apply for a job
59% of job seekers agree that
what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself
57% of job seekers expect a company to interact with fans & followers
• Facewash App
• Vine App
• Cachetown
• Google Glass
• JOBGRAM
• Facebook Graph Search
Weekly, Daily, Hourly…
Failures
July 15, 2013, EEOC Case Western District of Virginia – “TMI” problem. Croy vs. Blue Ridge Bread Inc.
October 2012, EEOC v. The Original Honeybaked Ham Company of Georgia, Inc.
And Recruiting Purposes
Know the Laws
Understand Business
Consider Resources
Prepare for Public
Manage Content
And Recruiting Purposes
Publicly
Scope
Truthful
Disclosure
Accessibility, accessibility, accessibility
Training, training, training
Flexibility, flexibility, flexibility
Not “set it & forget it”
And Recruiting Purposes
“Googling” Applicants
• 3rd party v. internal searches
• Social media background check companies are Consumer Reporting Agenciess
Fair Credit Reporting Act
• The “TMI” problem
Anti-discrimination
statutes
• Use of social media as “conduct”
Off-duty conduct statutes
“Friending” Applicants
New state
password bills
No shoulder-
surfing
Anti-
discrimination
statutes
(pretexting)
Publicly-available
information
SCA (duress)
State privacy laws
Disciplining Employees Misuse of Social Media
Policy
enforcement
Read the “safety manual”
NLRB (know the test)
Consistency, consistency,
consistency
Know the legal framework
Calculated risk vs. simply a risk
Appropriate discipline
Protection plan
Training, training, training
Disciplining Employees
Misuse of Social Media
Mitigating Risk
Review data
More is not
better
Collect data
Know the law
Use caution
with “privacy”
Cover all
technology
Create policy in advance
Privacy
• Document
• Be consistent
• Authorized
information
• Use
anonymous
information
• Don’t
pressure for
information
• Don’t hack
into accounts
Disparate Impact
69%
16%
11%
3%
Twitter Users
White
Black
Hispanic
Asian
In social media
State Laws
Stored Communications Act
Fair Credit Reporting Act
NLRB
• Race
• Religion
• National Origin
• Age
• Color
• Sex
• Genetic information
• Disability
• Retaliation
Race
Marital Status
Religion
Familial Status/Responsibilities
Sources:
http://www.shrm.org/about/pressroom/PressReleases/Pages/SHRMSurveyincreaseSocialMedia2012.aspx
56% of social media policies include a statement regarding the organization’s right to monitor social media.
40% of organizations have a formal social media policy.
http://www.nlrb.gov/news/acting-general-counsel-releases-report-employer-social-media-policies
http://socialmediagovernance.com/policies.php
Point
Person
Act Quickly
Honesty
Transparency Straight
Facts
Public
Awareness
Empower
Social media primer
Company rules &
guidelines
Online representation
Legal considerations
Risk-avoidance techniques
Engagement techniques
Rundown of resources
Ongoing guidance and
resources
Additional blogs and websites
DirectEmployers Association http://www.directemployers.org/blogs
NACE http://www.naceweb.org/KnowledgeCenter.aspx?fid=1144&menuID=16
3&ispub=False&nodetype=3&navurl=
NASWA http://www.naswa.org/resources/index.cfm?action=research
Marketing Profs http://www.marketingprofs.com/
Smart Brief on Social Media https://www.smartbrief.com/socialmedia/index.jsp
Social Media Examiner
DOL http://www.dol.gov/
Eric Meyer Blog http://www.theemployerhandbook.com
Blogging4Jobs http://blogging4jobs.com/toolbox-hr/
Mashable http://mashable.com
• Google Alerts
• Yahoo! Alerts
• SocialMention
• Technorati
• Twitter Search
• Facebook Graph Search
Online Reputation Monitoring
© 2013 DirectEmployers Association, a nonprofit
consortium of leading global employers
DirectEmployers.org
Nancy Holland [email protected]
(317) 874-9022
@DirectEmployers
@SoapboxHolland
#NACESocial #rethinkDE
