NAB Digital Cinema Summit

Considerations in Delivering 3D to the Home

by

Brad HuntPresident

Digital Media Directions, LLCwww.DMD-LLC.com

© 2009 Digital Media Directions, LLC

NAB Digital Cinema SummitDelivering 3D to the Home

3D HomeMaster

3D Encoding &Video Compression 3D Video Distribution

Channels

Media Players& Set Top Boxes

VideoDecompress

3D FormatDecode

3D TV

Left Eye

Right Eye

VideoCompress

3D FormatEncode

Blu-ray DiscDVD

Cable TVSatellite TV

Terrestrial TVIPTV

Internet

3D HomePackage

NAB Digital Cinema Summit3D Encoding Formats

SPATIAL COMPRESSION

Side-by-Side

Checkerboard

Line Interleave

Column Interleave

Reducedpicture

resolution!

Top & BottomLeft Eye

Right Eye

Left Eye

Right Eye

NAB Digital Cinema Summit3D Encoding Formats

TEMPORAL COMPRESSION

2D

Time

3D Frame Sequential

Providesfull resolution quality

but requiresincreased bandwidth

and storage!

RE

LERE

LE

RE

LE

RE

LE

RE

LE

Left Eye

Right Eye

Left Eye

Right Eye

NAB Digital Cinema Summit

MD

2D

2D

MD

3D Encoding Formats2D + METADATA

2D

Time

MD

2D

2D

MD

2D

MD

2D

MD

Can provide2D playbackcompatibility

in legacy devices!

Left Eye

Right Eye

Left Eye

Right Eye

Metadata2D

2D + Metadata

NAB Digital Cinema Summit3D Encoding Formats

COLOR CODING

3D Anaglyph

Time

Not a compelling 3D experience!

Left Eye

Right Eye

Left Eye Right Eye Left Eye

Right Eye

NAB Digital Cinema Summit3D Codec Vendors

NAB Digital Cinema Summit3D-Ready Displays in Homes

MitsubishiDLP

1080p HDTV

Samsung 42”PN42A450

720p HDTV

DLPREAR SCREEN

PLASMAFLAT PANEL

LCDFLAT PANEL

Frame Sequential

Side-by-Side

Top & Bottom

Checkerboard

Line Interleave

Column Interleave

3D FORMATSUPPORTED

SamsungDLP

720p HDTV

SamsungDLP

1080p HDTV

Hyundai 46” LCD1080p HDTV

Samsung 22”120 Hz LCD Monitor

MICRO-POLARIZERPAGE-FLIP

ViewSonic 22”120 Hz LCD Monitor

No single3D format

is supportedall displays!

Samsung 50”PN50A450

720p HDTV

(1920x1080)x (1280x720)x

x

(1024x768)x

xx (1024x768)

(1024x768)

(1366x768)x

xx (1366x768)

(1366x768)

x (1920x1080)

x

NAB Digital Cinema Summit3D to the Home Landscape

3D Video DistributionChannels

Legacy 2D and Future 3DMedia Players

& Set Top Boxes

Legacy 3D-Ready TVs& Future 3D TVs

DISTRIBUTION CHANNEL REQUIREMENTS 1) Compatible with existing delivery channel? 2) Compatible with existing player/set top box? 3) Compatible with existing 3D-Ready displays? 4) Provide simultaneous 2D & 3D program compatibility? 5) What are the cost, video quality, and time to market goals?

NAB Digital Cinema SummitPanelists

David Broberg- VP, Consumer Video Technology, CableLabs

Brad Collar- VP, Technology, Warner Bros.

Andrew Page- Senior Product Manager-Professional 3D Stereo, NVIDIA

Albert Pica- Compression & Signal Processing Architect, NBC Universal Media Works

Eisuke Tsuyuzaki- VP, Corporate Development & GM, Blu-ray Disc Group, Panasonic

Chris Yewdall- President & CEO, Dynamic Digital Depth, Inc.