N Post Show Review · 2018-02-09 · 01 WE DELIVERED A delicious success in every way! As ASIA’s...
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Presents Post Show Review ANNUAL EDITION www.thaifexworldoffoodasia.com
Transcript of N Post Show Review · 2018-02-09 · 01 WE DELIVERED A delicious success in every way! As ASIA’s...
Presents
Post ShowReview
A N N U A L E D I T I O N
www.thaifexworldoffoodasia.com
01 www.thaifexworldoffoodasia.com
WE DELIVERED
A delicious success inevery way!As ASIA’s largest F&B trade show, THAIFEX-World of Food Asia continued to outperform itself, delivering a bigger and better show this year.
buyers
Over
THAIFEX-World of FoodAsia 2017Milestones
55,111tradevisitors
55,111tradevisitors
2,157top hosted2,157top hosted
showdays 5showdays 5 93,500
exhibitionspace
93,500exhibitionspace
exhibitors2,169exhibitors2,169
signatureevents2signatureevents2
US$50spot orders
US$50spot orders
Nearly
million in
buyers
US$17US$17millionin PR value
sqm
Over
EXHIBITOR STATISTICSPARTICIPATION
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HUGE POTENTIAL IN ASIA FOR WESTERN PRODUCTS “We have been seeing an increase in demand from Thailand and Asia as a whole for Scottish products, ranging from Scottish smoked salmon and seafood to shortbread, biscuits, cheese and craft beer. THAIFEX-World of Food Asia has given us the opportunity to showcase these and other innovative Scottish products and capitalise on the demand for high quality, premium products in Thailand and beyond.”
- Neil McinnesHead of Southeast Asia
Scottish Development InternationalScotland
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Impressive participation from both international and local exhibitors
2,169Total number of
exhibitors
1,082Local exhibitors International exhibitors
from 46 countries
1,087 39Country and
regional groups
Country and Regional Group Pavilions
Australia
Cambodia
China
Germany
Indonesia
Italy
India
Japan
Korea
Laos
Malaysia
Myanmar
Norway
Peru
Poland
Philippines
Singapore
Taiwan
Turkey
UK (Scotland)
Vietnam
USA
EXHIBITOR ANALYSIS
TOP TRENDING TOPICS
Halal
795
Health & Functional
Food
459
Ingredients
316
PrivateLabel
377
Vegetarian
315
THAIFEX-World of Food Asia’s product/hall zonings are specifically designed to reflect industry trends and consumer palates. The clear segmentation enabled exhibitors to focus their offerings and visitors to zoom in quickly on their needs.
FingerFood
165
Franchise
100
Gluten- Free
230
Kosher
194
Organic
259
Vegan
180
36%Fine Food /
Health & Organic /Halal / Ingredients /
Ready-to-eat
8%Drinks
6%Coffee & Tea 12%
Sweets & Confectionery
8%Seafood
6%Food Technology
4%Food Service
4%Rice
2%Meat
8%Fruits & Vegetables
6%Frozen Food
EXHIBITOR PRODUCT CATEGORIES
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EXHIBITOR ANALYSIS
From visibility to business profitability, THAIFEX-World of Food Asia generated clear value for both visitors and exhibitors. Almost US$50 million worth of spot orders were closed on the show floor in just three trade-only exhibition days.
MEANINGFUL CONNECTIONS AND MEASURABLE RESULTS
"We made many contacts from Singapore, Vietnam, the EU and Taiwan. We are positive about signing at least 10 contracts in the next six months."
- AndrewQuang Minh Processing Import Export
Vietnam
Spot / Expected Orders within a year
Spot Orders
US$189,043,523
ASIA*
US$90,306,166
SOUTH EAST ASIA**
US$9,664,953
INDO-CHINA
US$11,601,123
ASIA*
US$6,396,976
SOUTH EAST ASIA**
US$3,015,255
INDO-CHINA
Total Trade ValueUS$306 million
Out of which almostUS$50 millionwere spot orders
EXHIBITOR ORDER VALUE
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*Inclusive of Southeast Asia & Indo-China**Inclusive of Indo-China
VISITOR ANALYSISVISITOR STATISTICS
THAIFEX-World of Food Asia welcomed a record number of 55,111 trade visitors from 130 countries this year, including an all-time high of 11,982 international visitors.
Breakdown of International Visitors by Region
Europe, USA& Rest of the World 1,691 14%
Indochina 1,816 15%
North Asia 4,288 36%
Oceania 352 3%
Southeast Asia 2,903 24%
Middle East 364 3%
South Asia 568 5%
Top 10 Visiting Countries
1,652China
872Singapore
795Japan
776South Korea
526Hong Kong
1,325Malaysia
1,069Vietnam
Taiwan 434
375India
360Myanmar
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HUGE POTENTIAL IN ASIA FOR WESTERN PRODUCTS
“Due to the huge diversity of the Thailand and its consumer demographics, this is a centrepoint for us to share our knowledge and find ways to reach out to each other’s business activities. The organizing committee is superb with good attitude, and most importantly, helped us reached out to the specific customer sector. It is a highly recommended event for us”
- Antonio BustamanteExecutive
Biolan South East Asia
87% Overall
SatisfactionRate
87% 87% OverallOverall
SatisfactionSatisfactionRate Rate
80%Discover
new markets
88%Servicing existing
customers
79%To find importers& distributors
92%Introductionof new products
75%Met with
new customers
EXHIBITORS’ EXPERIENCE – KEY FINDINGSVISITOR ANALYSIS
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VISITOR ANALYSISVISITOR BUSINESS CATEGORIES
THAIFEX – World of Food Asia provided valuable opportunities for exhibitors who are seeking to expand or extend their business across various business sectors.
SEAFOOD
FOOD &BEVERAGE
FOODSERVICE
COFFEE &TEA
TOTAL
28,26128,261Manufacturer
Visitors
10,252Visitors
9,676 1,724Visitors
Visitors
1,454Visitors
1,250Visitors
1,219Visitors353 Visitors
2,333
Wholesaler/Distributor
Convenience Store/Grocery Store/
Department Store
Hypermarket/Supermarket
Service Provider Media NGO/Association/Government
Others
TOTAL
12,858Restaurant/Food Service
Visitors
3,540Visitors
2,413 2,329Visitors
Visitors
1,827Visitors
1,109Visitors
1,022Visitors618
Manufacturer Importer/Wholesaler/Distributor
Bakery Speciality FoodRetailer
Hotel & Resort Delicatessen/Butcher Shop
Importer/Wholesaler/Distributor
Visitors
3,089Visitors
2,607 1,827Visitors
Visitors
1,640
Manufacturer Bakery Cafe
Manufacturer
Visitors
2,283Visitors
2,558
Importer/Wholesaler/Distributor
TOTAL
9,163
TOTAL
4,841
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THAIFEX – World of Food Asia provided valuable opportunities for exhibitors who are seeking to expand or extend their business across various business sectors.
SEAFOOD
FOOD &BEVERAGE
FOODSERVICE
COFFEE &TEA
HOSTED BUYER PROGRAMVISITOR ANALYSIS
2,157 top hosted buyers were welcomed at THAIFEX – World of Food Asia 2017. 2,000 top buyers were hosted by Department of International Trade Promotion. Another 150 handpicked top hosted buyers participated in a 2-day closed-door Hosted Buyer Program exclusively organized for the international exhibitors.
Hosted Buyers breakdown by region
“The varied profile of exhibitors that we met certainly expanded our horizons as we were not aware of some of the products prior to attending THAIFEX-World of Food Asia.”
- Simon ChuenDah Chong Hong Holdings
InternationalHong Kong
“Estimated of RM 1 Million of business (confectionery, noodles and canned) in the next 6 months”
- Oon Sim YeanThe Store (M) Sdn Bhd
Malaysia
“The program has definitely benefited us and expanded our sourcing platform”
- Goh Kim YongKaimay Trading Pte Ltd
Singapore
NORTH AMERICA/LATIN AMERICA
11%
11%
WESTERN EUROPE/EASTERN EUROPE
14% 14%
41%
4%
5%
OCEANIA
NORTH ASIA
SOUTH ASIA
SOUTH EAST ASIA
INDO-CHINANORTH AMERICA/LATIN AMERICA
11%
11%
WESTERN EUROPE/EASTERN EUROPE
14% 14%
41%
4%
5%
OCEANIA
NORTH ASIA
SOUTH ASIA
SOUTH EAST ASIA
INDO-CHINA
2,157TOP
HOSTED BUYERS
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90% of the top buyers who attended the Hosted Buyer Program rated their meeting as satisfactory
OUR SIGNATURE EVENTSHIGHLIGHTS
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THAIFEX INNOVATION ZONE & SEMINAR SERIESHIGHLIGHTS
The THAIFEX Innovation Zone and Seminar Series met delegates for the first time this year. Its introduction underscores THAIFEX-World of Food Asia’s emphasis on innovation as an enabler of success in the global F&B industry. Designed to facilitate conversations around industry megatrends, the Innovation Seminar Series featured a line-up of expert speakers sharing insights and inspiring new ways of approaching product development, packaging and food technology.
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CONFERENCESHIGHLIGHTS
PARTICIPATION FOR WORLD OF FOOD SAFETY CONFERENCE
28%Thailand
40%Southeast Asia
32%Rest of the World
41Participants
6Speakers
from 17 countries
42%Thailand
44%Southeast Asia
14%Rest of the World
160Participants
15Speakers
from 17 countries
PARTICIPATION FOR ASIAN FOOD FRANCHISING FORUM
Into its third and fifth editions respectively, the Asian Food Franchising Forum and World of Food Safety Conference were the educational highlights of THAIFEX-World of Food Asia.
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Into its third and fifth editions respectively, the Asian Food Franchising Forum and World of Food Safety Conference were the educational highlights of THAIFEX-World of Food Asia.
MEDIA COVERAGE
TOTAL PR VALUE175Publications
covered the event
972Reporters and
journalists
20Newspapers
30Magazines
47TV Programs
35Correspondents
21Websites175
Publicationscovered the event
972Reporters and
journalists
20Newspapers
30Magazines
47TV Programs
35Correspondents
21Websites
Over US$17 million in PR value was generated, with the show’s key messages reaching audiences all around the world.
47Radio
Programs
4747Radio
Programs
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EXPRESS WAY
2018 VENUE MAP
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LIN
K BR
IDG
E
LIN
KWA
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EXPRESS WAY
IMPACTLAKESIDE
FT
112233
445577
P2
P3
P1
FAST TRACK forpre-registered
visitors
FAST TRACK forpre-registered
visitors
FT
ONSITE Registration
66 22 11IMPACT HALLIMPACT HALL
88 33
ABCD
CHALLENGERCHALLENGER
IMPACT HALL 1-8
CHALLENGER 1
IMPACT Hall 8
CHALLENGER 3
CHALLENGER 2
THAIFEX TRADE SHOWS FACILITIES
SPECIAL EVENTS
Indoor Parking 1P1
Indoor Parking 2P2
Indoor Parking 3P3
Outdoor Parking
Taxi
Shuttle Bus
ONSITE Visitor Registrationat IMPACT Hall 1 & 2
FAST TRACK for Pre-registered Visitorsat IMPACT Hall 5, 6 & 8
FT
THAIFEX ORGANIC MARKET
THAIFEX HALAL MARKET
THAIFEX FRANCHISE MARKET
THAIFEX INNOVATION SHOW
Fine Food• Delicatessen, gourmet and basic food & drinks• International Pavilions• Thai importers & exporters
A
BCD
Meat
Food Technology
Food Service
Co�ee & Tea
Seafood
Drinks
Sweets & Confectionery
Frozen Food
Frozen Food
Rice
Fruits & Vegetables
CONTACT USASIA/INTERNATIONAL
Lynn How (Ms)Koelnmesse Pte LtdTel: +65 6500 6712Fax: +65 6294 8403
Coffee & Tea | Food ServiceJennifer Chiah (Ms)Koelnmesse Pte LtdTel: +65 6500 6738Fax: +65 6294 8403
EuropeNils-Holger Glomme (Mr)
Koelnmesse GmbHTel: +49 221 821-2374Fax: +49 221 821-3949
ThailandThunchanok Pacharo (Ms)
Expolink Global Network LimitedTel: +662 640 8013 ext 28
Fax: +662 664 [email protected]
Thitiporn Sukcharoenpong (Ms)Expolink Global Network Limited
Tel: +66 2640 8013 ext 27Fax: +66 2664 2076
ConferenceIra Iskandar (Ms)
Koelnmesse Pte LtdTel: +65 6500 6743
[email protected]@koelnmesse.com.sg
Coffee & Tea | Food ServiceCoffee & Tea | Food ServiceCoffee & Tea | Food ServiceCoffee & Tea | Food ServiceJennifer Chiah (Ms)
Coffee & Tea | Food ServiceJennifer Chiah (Ms)
Nils-Holger Glomme (Mr)
Fax: +65 6294 8403Fax: +65 6294 8403Fax: +65 6294 8403Fax: +65 6294 8403
Fax: +49 221 821-3949
Tel: +65 6500 6738
Jennifer Chiah (Ms)Koelnmesse Pte LtdJennifer Chiah (Ms)Koelnmesse Pte LtdJennifer Chiah (Ms)Koelnmesse Pte LtdJennifer Chiah (Ms)Koelnmesse Pte LtdJennifer Chiah (Ms)Koelnmesse Pte LtdJennifer Chiah (Ms)Koelnmesse Pte LtdTel: +65 6500 6738Tel: +65 6500 6738Tel: +65 6500 6738
Tel: +65 6500 6738Tel: +65 6500 6738
Nils-Holger Glomme (Mr)
Thitiporn Sukcharoenpong (Ms)
Tel: +66 2640 8013 ext 27Tel: +66 2640 8013 ext 27Fax: +66 2664 2076
[email protected]@expolink.net
Thitiporn Sukcharoenpong (Ms)
Tel: +65 6500 6743Tel: +65 6500 6743
Jennifer Chiah (Ms)Coffee & Tea | Food ServiceCoffee & Tea | Food Service
Jennifer Chiah (Ms)Jennifer Chiah (Ms)
Nils-Holger Glomme (Mr)
Koelnmesse Pte LtdKoelnmesse Pte LtdTel: +65 6500 6738
Koelnmesse Pte LtdTel: +65 6500 6738
Koelnmesse Pte LtdTel: +65 6500 6738
Koelnmesse Pte LtdTel: +65 6500 6738
Koelnmesse Pte LtdTel: +65 6500 6738Fax: +65 6294 8403Tel: +65 6500 6738Fax: +65 6294 8403Tel: +65 6500 6738Fax: +65 6294 8403
Tel: +65 6500 6738Fax: +65 6294 8403Tel: +65 6500 6738Fax: +65 6294 8403Tel: +65 6500 6738Fax: +65 6294 8403
[email protected]@[email protected]@[email protected]
Nils-Holger Glomme (Mr)
Thitiporn Sukcharoenpong (Ms)Expolink Global Network LimitedExpolink Global Network Limited
Thitiporn Sukcharoenpong (Ms)Expolink Global Network Limited
Thitiporn Sukcharoenpong (Ms)Thitiporn Sukcharoenpong (Ms)
Fax: +49 221 [email protected]
Tel: +66 2640 8013 ext 27Fax: +66 2664 2076
Coffee & Tea | Food Service
[email protected]@[email protected]
Ira Iskandar (Ms)Koelnmesse Pte LtdKoelnmesse Pte LtdTel: +65 6500 6743
Ira Iskandar (Ms)
Tel: +49 221 821-2374
Tel: +65 6500 6743
