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Myths and Opportunities of Online Film Distribution
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Transcript of Myths and Opportunities of Online Film Distribution
MYTHS AND OPPORTUNITIES
OF ONLINE
FILM DISTRIBUTION
ALVARO DE LA FUENTE MARCIANI
Director of Marketing and SalesVeranda Entertainment, LLC
EUROPA DISTRIBUTION : CINE SIN FRONTERAS
WORKSHOP
SUBJECT
Online Film Distribution: Why so much hype?
INDUSTRY
TRENDS
Exponential Growth of Online Video
+Success of Music Downloads
= Myth 1: Films must follow
FORMAT ADOPTION
• Short Form
• Inexpensive (User Generated)
• Click and Play
• Free
• Short-span attention users
• “Free” content
Online Video Characteristics
FORMAT COMPARISSON
Online Video versus Online Film: Very different cases
Videos
Short Form
Inexpensive
Inexpensive Distribution
Click and Play
Free
Films
Long Form
Expensive Production
Expensive Distribution
Various “Applications”
Needs to make $
CHALLENGES
Barriers to online film adoption:
1. Unwillingness to pay
2. TV – PC connectivity gap
Users expecting content to be for free
Who wants to watch a movie in a PC?
SUBJECT
Opportunities
SUCCESSFUL MAINSTREAM FILM VOD
SITES (U.S.)
Three very different Business models:
• Free, Ad-supported model • Monthly Subscription based • PPV Rental/Purchase
In Common?: No “Right” Business model or platfo
DISTRIBUTION: BEYOND THE PC
www.butaca.tv
MULTIPLATFORM DISTRIBUTION
SET –TOP BOX
Butaca.tv Catalog
FREE, Ad-supported model
ONLINE VOD
EST & VOD
ONLINE VOD
VOD & FREE
Free & Paid
DISTRIBUTION
PLATFORMS
THE OPPORTUNITY OF ONLINE FILM
DISTRIBUTION
Multi Platform Distribution
&
Diversified Revenue Model