Myths About Content Marketing, by Adam Kidan
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Transcript of Myths About Content Marketing, by Adam Kidan
Myths About Content Marketing
By Adam Kidan
Your audience won’t fall for it • Consumers aren’t
interested in reading a sales pitch, they want to form long-lasting relationships by interacting with brands!
• A third of millennials have said that they’re willing to buy a product if the content feels authentic and isn’t sales-y
Content marketing won’t work for your business
• Not every brand is as exciting as Red Bull or Coca-Cola, but this doesn’t mean that they can’t succeed in content marketing
It’s free
• You want your content grow organically, but you do sometimes need a little push to make that happen
It’s too !expensive
• Content marketing is a lot more affordable than traditional advertising!
• You do need to hire writers and pay for ads online, but leading marketers are very good at repurposing content without much cost
People don’t read anymore • People will
read content if it’s valuable, informative, solves a problem and isn’t promotional
You don’t have the
resources• To create enough
content, try repurposing it, using social media scheduling and monitoring tools and hiring freelancers
You can’t prove ROI
• You can track increased traffic by seeing how many visitors originated from Facebook or Twitter
Results are fast• Content marketing takes a lot
of time, trial and error!• The time from research to
results could take months, even years
Your business
can’t compete
• People will always want to see content that serves a purpose!
• If your content is valuable and can make the lives of your audience better, then there’s plenty of room to compete
Traffic and
shares != !
success
• Just because your video has 20,000 views doesn’t mean it was a success!
• A popular video won’t necessarily drive traffic to your website, obtain leads or catch the eye of industry leaders
Your content can’t be published anywhere else
• If you want to tap into a large audience, republish your content wherever you can