Myth Busting: B2B Marketing
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Transcript of Myth Busting: B2B Marketing
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Myth BustingB2B MarketingWe’ve compiled a list of some of the common fictions surroundingB2B marketing & the real truths behind them based on a recent studyby Millward Brown Digital and Google that I think will surprise you.
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Millennials make up almosthalf of the total B2B researchersactive today, and that % doubled
within a few short years.46% of B2B researchers in2014 were Millennials.
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81% of nonexecutives have someinfluence over B2B purchasingdecisions so be sure to market
to everyone who could bemaking decisions to dobusiness with your
organization.
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MYTH:You need to focus on brandedsearches when developing a
search strategy.
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Research for B2B purchasedecisions will begin with a
generic search 71% of the time.Thoughtful SEO practices willensure your content stays atthe top of search engine
results.
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Mobile growth has tripledover a few short years, and42% of B2B researchers arerelying on mobile devicesfor the entirety of theirpurchasing processes.
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70% of B2B researchersand buyers use videos to helpmake purchase decisions. In2014, clients viewed nearly900,000 hours of YouTube
content from B2Bbrands.
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Learn how to be the answer tothe question when someonedoes a search looking for the productsand services you sell.
See How Content Marketing Can Increase Your Inbound Marketing
Help people make a buying decision andthey'll buy --- from you!