Mystar Personal Assistant Overview - Group 1

Every dealership will have a brandedpersonal assistant app.

Each dealership will receive a brandedcustomer-facing website detailing thepersonal assistant benefit.

The branded personal assistant websitewill also include a dealer-branded video for customers.

Always There!For

Dealerships

Additional Dealer-Branded Digital Elements

Program Overview

MyStar Personal Assistant Provides a Unique and Powerful BrandedSolution Designed to Enhance the Customer Experience

www.MyStarAuto.com MyStar Personal Assistant | 3410 Midcourt Road, Suite 119, Carrollton, TX 75006 | 877.235.1411

Personal Assistant

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The Service

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Once registered, you will receive 24 / 7 / 365 access to a live team of professional and extremely friendly personal assistants.Simply call, text, email or use the app to ask your personal assistant team to answer any question or perform practically any task.

We will help you with Anything, Anytime, Anywhere®!

Below are some of our most popular requests:

All MyStar Digital Elements are Branded to Your Dealership and Included as Part of the Program

Live Assist

• Market to your prospects and client base with email, text message and smartphone App push notifications using the back-end marketing platform.

• Provide ANYTHING, ANYTIME, ANYWHERE® all in YOUR dealership's name.

Give Customers 24/7/365 Access to Your Dealer-Branded Live Personal Assistant Service

•Attract and retain customers with this unique and personal branded service.

• Add value to your “Why Buy Here” story with no preload costs, no inventory, no equipment to install, and no contracts.

• MyStar Personal Assistant process helps capture valuable customer information from anyone who visits your showroom.

Let all of your customers know that every one of your vehicles is equipped with one full year of their very own personal assistance service. If they don't purchase right away, give them the complimentary 1-month Walk-In Package. You will capture their information and expose them to your unique benefit.(Unlimited Walk-In Packages are included at no additional cost to the dealer)

Dealership personnel enters customer's name, cellphone, and optional email address in less than 30 seconds.(Data feed process can also be used to

automatically activate every customer)

Now your customers can call the toll-free number 24/7/365 for live personal assistance from anywhere in the world.

Customer immediately receives a customized “Welcome” email and/or text message with details on how to use the service.

Callers are greeted by name and are read YOUR dealershipʼs customized script by a LIVE assistant.

"Thank you for calling and remember that Dealer_Name is #1 in customer satisfaction!"

- Directory Assistance- Driving Directions- Weather Forecasts- Dining Suggestions- Restaurant Reservations- Sports Scores/Trivia

- Movie Times/Reviews- Price Comparisons- Product Reviews- Travel Arrangements- Appointment Reminders- Emergency Assistance

“Hello Ms. Williams, Thank you for calling {YOUR DEALERSHIP NAME} Personal Assistance.

This is Amanda. How may I assist you?”

Customer Receives Anything, Anytime, Anywhere®

…and Anything Else Imaginable!

Every vehicle includes 1-year or 1,000 minutes of your dealer-branded personal assistance service

MyStar Case Study

Place the customized double-sided window sticker on every vehicle in your showroom and/or your lot.

Give every customer your customized handout

explaining the Personal Assistant benefit.

MyStar will design, print and deliver dealer branded marketing materials

for every Group 1 dealership

(Custom Closing Script)

How the Standard MyStar Program Works

According to JD Power, simply telling customers and prospects that they will receive access to a live personal assistance service during the initial walk-around of the vehicle dramatically increases sales satisfaction and improves the overall customer experience.

Overall Respondents (ALL) 529 %

9-10 (Promoters) 409 77.32%

7-8 (Not Counted) 75 14.17%

0-6 (Detractors) 45 8.51%

Overall (Promoters-Detractors) 68.81%

Includes 24-hour access to a live team ofpersonal assistants for 1,000 minutes over an entire year

This vehicle comes fully equipped withDallas Dodge Personal Assistant

Personal Assistant

What doI get?

How canI get more?

How about my friends and family?

You will receive 1,000 minutes of Dallas Dodge Personal Assistance for an entire year with your vehicle purchase. You can then call and get Anything, Anytime, Anywhere!®

You may upgrade your service to 2 full years for only $299.00 at the time of purchase.

You may purchase additional companion plans for anyone you choose for only $299.00 per year. Giving access to our team of professional personal assistants to your friends and family members is the perfect gift.

Buyer Satisfaction Skyrockets

878 875

Informed/Used PA Informed/Didn't Use PA Were Not Informed

Buyer Index Score% o

Salesperson Offered the Complimentary Personal AssistantService to the Customer Upon Purchase

JD Power Survey

2014 JD Power SSI Buyer Index

When customers are offered Personal Assistant

NET Promoter Score

A 2015 study was conducted about how using the personal assistant service affected their perception of the brand. The results came back higher than any other single factor surveyed.