MySpace Loosing Space

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MySpace loosing Space

“Social Media “ as one of the fastest growing channel of markeng

and if you this than how one can forget MySpace. You can’t talk

about social media without menoning MySpace. If your markeng

strategy say that you need to target young audience than forget

everything and focus on MySpace.

Being the King in social media “MySpace” losing its space from someme. According to numbers released by web analycs firm

Compete.com MySpace’s U.S. traffic dropped from 55.6 million

unique visitors in August to 50.2 million in September. It has nearly

shed off 20% of its U.S. traffic since June and lost a lile over a

million U.S. visitors between June and July, but more than 4 million

between July and August and over 5 million between last month

and this month.

Companies that are successful in launching MySpace markeng

campaigns usually use fun promoons that invoke lots of

interacon, compeon and bragging rights. Disney is a prime

example of this. They use MySpace not just to adverse a movie

that’s coming out. Instead, they spend me creang a MySpace site

that allows users to par

cipate in contests with a chance to appearin the movie or interact with the directors and stars.

MySpace is poised to haul in $495 million in ad revenue this year,

down 15% from last year's $585 million, according to research firm

eMarketer. In August, MySpace aracted 64.2 million unique

visitors from the United States, off 15% from August 2008, according

to comScore, while Facebook pulled in 92.2 million unique U.S.

visitors – up more than 100% year‐over‐year.

/nitinmaximumhit.blogspot.com/ http://nitinmaximumhit.blog

10/22/2009



If some major changes are not implemented NOW to aract the

people back, MySpace would lose relevance in the realm of social

media. But then that is what makes the web so excing. There

should be no monopoly and that’s shows the today market is

consumer oriented and what economics say Saturaon and Fall is

always there. I am not surprised if down the line five years Twier

tweets low and FaceBook face disappear aer all that’s the sff

market it is. Social media brands today are invesng enormous me

on remaining relevant and adding new features that can keep theaudience coming back. But even with that, it would be difficult to

believe that the near future does not hold anything which is more

interesng than Facebook, more dynamic than Twier etc. Maybe

social media itself will become less relevant. Time will tell.

Lets come back to MySpace and see where the space gone.MySpace

focusing on music, videos and games, it hopes to recapture some of

its luster. With the MySpace refugees mounng, it's me for some

new blood to make some brilliant, future‐changing decisions.

MySpace rank across countries


10/22/2009



Happy Blogging !

Nitin Chauhan | [email protected] | www.maximumhit.com


10/22/2009

MySpace Loosing Space

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