IntroductionMysore Sandal Soap is a brand of soap manufactured by the Karnataka Soaps and Detergents Limited (KSDL), a company owned by the Government of Karnataka in India. This soap has been manufactured since 1916 when Nalvadi Krishnaraja Wodeyar, the king of Mysore set up the Government Soap Factory in Bangalore.The main motivation for setting up the factory was the excessive sandalwood reserves that the Mysore Kingdom had which could not be exported to Europe because of the First World War. In 1980, KSDL was incorporated as a company by merging the Government Soap Factory with the sandal oil factories at Shimoga and Mysore.[2] Mysore Sandal Soap is the only soap in the world made from 100% pure sandalwood oil.[1] KSDL owns a proprietary Geographical indication (GI) tag on the Mysore sandal soap which gives it intellectual property rights to use the brand name, to ensure quality and also prevent piracy and unauthorised use by other manufacturers.[3] In 2006, Mahendra Singh Dhoni, the Indian cricketer was selected as the first brand ambassador of the Mysore Sandal Soap.Mysore Sandal Soap is made from vegetable oils.contains pure natural Mysore Sandal Oil distilled by KS&DL,along with skin conditioners and moisturisers.Sandal Oil-a nature's gift,emulate lingering fragrance,keeps your skin glowing,soft,blemish-free,forever young and beautiful.

company profileMain Business: Manufacturing and Sales of the world renowned products like Toilet Soaps, Detergents, Agarbathies, Cosmetics, Sandalwood & Sandalwood Oil. The most sought out product with a strong brand loyality is "Mysore Sandal Soap".

Karnataka State had the good fortune of having at the helm of affairs Sir M.Visweswaraya as Diwan, whose vision, foresight and enthusiasm witnessed the establishment of Sandalwood oil distillery at Mysore during the year 1916. The Karnataka Government Sandalwood Oil Factory was established in the year 1916 at Mysore to utilize abundant availability of Natural Sandalwood in the region of Mysore, Shimoga, Chamarajanagar and Chikkamagalure Districts.

During 1916, Sri S.G. Sastry had developed the Sandal perfume, which was considered as a landmark in the field of soap perfuming in those days. The first Mysore Sandal Soap was produced by utilizing the natural Sandalwood oil as the main ingredient of perfume and was introduced in the market during November 1918. The Sandalwood oil factory at Shimoga was established in 1944.

The Government Soap Factory was converted into a State owned Public Sector Undertaking under the name & style of KARNATAKA SOAPS AND DETERGENTS LTD during the year 1980. The KARNATAKA SOAPS & DETERGENTS LTD., (KS&DL) is the true inheritor of India's Golden Sandalwood Legacy. KS&DL is one of the largest extractors of Mysore Sandalwood Oil and manufacturers of Mysore Sandal Soap in the world. Our Sandalwood Oil Division at Mysore is the largest extractor of Sandalwood Oil in India. It is exported to Europe, U.S.A. U.A.E. Russia and Germany, and used by leading perfume houses of the world. Sandalwood oil is known as FRAGRANCE AMBASSADOR OF INDIA and also known LIQUID GOLD. Mysore Sandal Soap was born from this golden legacy, enriched with the PURE NATURAL SANDALWOOD OIL and it is KS&DL's gift to the Nation. MYSORE SANDAL SOAP is the favorite of millions of people all over the world.

productsKS&DL has got huge infrastructure and state of the art Technology to produce wide range of Toilet Soaps, Detergents, Cosmetics, Agarbathies and Sandalwood oil.

LIST OF PRODUCTS MANUFACTURED BY KS&DL:

SL NONAME OF THE PRODUCTWEIGHT OF THE SOAPPREMIUM SOAPS01Mysore Sandal Soap75gms, 125gms02Mysore Sandal Soap Sandal Bath Tablet (Single)150gms03Mysore Sandal Gold125gms04Mysore Sandal Classic Soap ( Transparent)75gms05Mysore Sandal Baby75gms06Mysore Sandal Bath Tablet SBT( Trio pack)3 x 150gms07Gift pack (Sandal, Jasmine, Rose) 3 in 13 x 150gms08Gift pack 6 in 1 (Sandal, Jasmine, Rose, Spl. Sandal, Classic & Lavender) 6 x 150gms09Mysore Sandal Gold Sixer6 x 125gms10Millenium Soap150gmsPOPULAR SOAPS11Mysore Rose Soap100gms & 125gms12Mysore Carbolic Soap150gms & 65gms13Herbal care soap100gms14Wave Soap-Turmeric, lemon75 & 100gmsGUEST TABLETS15Rose Guest Tablets17gms16Sandal Guest Tablets17gms17Herbal care Guest Tablets17gmsDETERGENTS18Point Excel Detergent Powder1 Kg19Mysore Detergent cake125gm,150gms&250gms20Liquid Detergents-KLEENOL2Ltr, 5Ltr, 35Ltrs & 200Ltr.

SL NONAME OF THE PRODUCTWEIGHT OF THE PRODUCTCOSMETICS 21Mysore Sandal Talcum Powder50gms,100gms, 300gms22Mysore Sandal Baby Powder50gms23Wave Cologne Powder100gms24Hand Wash liquids Herbal & Rose200ml & 500ml25Liquid SoapBulk26Mysore Sandal's Rom Freshner300ML27Mysore Sandal's Coconut Oil50ml, 100ml, 200mlAGARBATHIESNo. of Sticks28Mysore sandal premium- 920 sticks29Mysore Sandal Regular-920 sticks30Rose regular-920 sticks31Jasmine regular-920 sticks32Jasmine rolls35gms pack33Jasmine Rolls70gms pack34Sir M.V.100100 gms35Nagachampa20& 40 sticks34Meditation Sandal (Export)20 sticksSANDALWOODWeight of the Product36Sandalwood oil5gms & 9gms Bottles37Sandalwood billets100gms, 300gms & 1Kg38Sandal Spent wood powderBulk

KS&DL is also exporting different varieties of Soaps to different Countries i.e. Middle East, European countries, Asian countries, American Countries, Australia, African Countries.KS&DL also markets Agarbathies, Talcum Powder, Baby Powder, Hand wash, Sandal Wood & Sandalwood Oil.

KS&DL is accredited with ISO 9001-2008 & ISO-14001:2004 certifications for its Quality Management Systems and Environmental Management Systems.

Mysore Sandal Soap(Kannada: ) is a brand ofsoapmanufactured by the Karnataka Soaps and Detergents Limited (KSDL), a company owned by theGovernment of Karnatakain India. This soap has been manufactured since 1916 whenNalvadi Krishnaraja Wodeyar, the king ofMysoreset up the Government Soap Factory inBangalore.[1]The main motivation for setting up the factory was the excessivesandalwoodreserves that theMysore Kingdomhad which could not be exported toEuropebecause of theFirst World War.[1]In 1980, KSDL was incorporated as a company by merging the Government Soap Factory with the sandal oil factories atShimogaandMysore.[2]Mysore Sandal Soap is the only soap in the world made from 100% pure sandalwood oil.[1]KSDL owns a proprietaryGeographical indication(GI) tag on the Mysore sandal soap which gives it intellectual property rights to use the brand name, to ensure quality and also prevent piracy and unauthorised use by other manufacturers.[3]In 2006,Mahendra Singh Dhoni, theIndian cricketerwas selected as the firstbrand ambassadorof the Mysore Sandal Soap.[4]Contents[hide] 1History 2Business 3External links 4NotesHistory[edit]

An advertisement for Mysore Sandal Soap in English magazine "Justice" published inMadras Presidency(August 30, 1937).In the early 20th century, theMysore KingdominIndiawas one of the largest producers ofsandalwoodin the world. It was also one of the major exporters of the wood, most of which was exported toEurope. During theFirst World War, large reserves of sandalwood were left over because they could not be exported due to the war. In order to make good use of these reserves,Nalvadi Krishnaraja Wodeyar, the king of Mysore established the Government Soap Factory in Bangalore. This factory, which was set up in 1916, started manufacturing soaps under the brand-name Mysore sandal soap using sandalwood oil as the main ingredient. A factory to distill sandalwood oil from the wood was set up atMysorein the same year. In 1944, another sandalwood oil factory was set up atShimoga.[2]After theunification of Karnataka, these factories came under the jurisdiction of theGovernment of Karnataka. In 1980, the Government decided to merge these factories and incorporate them under a company named Karnataka Soaps and Detergents Limited.Sharabha, a mythological creature having a body of a lion and the head of an elephant, was chosen as the logo of the company. This was because the creature represents the combined virtues of wisdom, courage and strength and symbolizes the company's philosophy.[2]The company has since diversified and manufacturesincense sticks,talcum powderanddetergents; apart fromsoaps.Business[edit]As of March 2006, the Mysore Sandal soap held a 6500 tonne share among the 450 thousand tonnes of soap produced and marketed annually in India.[4]The KSDL's soap factory in Bangalore that manufactures the Mysore Sandal Soap is one of the largest of its kind in India having an installed capacity to produce 26,000 tonnes of soap per annum.[2]KSDL had sales of Rs 1.15 billion (about $ 28.75 million) in the year 2004-2005 with the Mysore Sandal Soap having an average monthly sale of about Rs. 75 million ($ 1.87 million). Traditionally, the soap has not been marketed in a high profile manner and only during the year 2006,M. S. Dhoni, theIndian cricketerwas selected as the first brand ambassador of the Mysore Sandal soap. Other marketing strategies being employed to market this soap include a scheme where the distributors who meet the targeted sales could enter a lucky draw where they could win silver or gold coins. About 85% of the sales of this soap are from theSouth Indianstates ofKarnataka,Andhra PradeshandTamil Nadu. Majority of the users of this soap are above forty years of age and it is yet to gain more acceptance by the youth in India. Apart from the regular, Mysore Sandal Soap, KSDL has also introduced the Mysore Sandal baby soap to target this share of the market. However, KSDL is facing issues like shortage of sandalwood which has resulted in the company using only 25% of the manufacturing capacity of its factory leading to a lesser production of soaps. The main reason for this is thedepletionof sandalwood reserves in the state ofKarnataka.To overcome this, KSDL has also started procuring sandalwood by bidding in the open market and is also considering importing the wood from other countries.[1]The absence of asustainedsandalwood regeneration programme has a taken a big toll on sandalwood reserves in Karnataka. This is a greatironyin a State that once set up factories to use up its excessive reserves and wears two GI (geographical indication) tags on its sleeve on account of its historic association with the precious wood.

INGRIIngredients - Sodium Palmate, Sodium Palm Kernelate or cocoate, Sodiun Chloride, Titanium Dioxide, Sandalwood oil.

Sandalwood oil Ayurvedic usesThe woody, sweet rosaceous, fixative nature of Sandalwood oil is well-known in Ayurvedic treatments. The oil is used for emotional and spiritual calming, enhancing mental clarity, increasing devotion and transfer energy for practicing, celebrities and also as a psychotropic drug. The natural Sandalwood oil produced in this part of India is still the best because of its unique significant aroma and is an enduring fragrance ingredient for fine perfumes, deodorants and top-class perfumery. The Sandalwood oil produced by KS&DL is known around the world as the East Indian Sandalwood Oil, because of its unique Aroma.

KSDL is into the Manufacturing and Sales of the world renowned products like Toilet Soaps, Detergents, Agarbathies, Cosmetics, Sandalwood & Sandalwood Oil. The most sought out product with a strong brand loyalty is Mysore Sandal Soap.

During 1916, Sri S.G. Sastry had developed the Sandal perfume, which was considered as a landmark in the field of soap perfuming in those days. The first Mysore Sandal Soap was produced by utilizing the natural Sandalwood oil as the main ingredient of perfume and was introduced in the market during November 1918. The Sandalwood oil factory at Shimoga was established in 1944. The Government Soap Factory was converted into a State owned Public Sector Undertaking under the name & style of KARNATAKA SOAPS AND DETERGENTS LTD during the year 1980. The KARNATAKA SOAPS & DETERGENTS LTD., (KS&DL) is the true inheritor of Indias Golden Sandalwood Legacy. KS&DL is one of the largest extractors of Mysore Sandalwood Oil and manufacturers of Mysore Sandal Soap in the world.Their Sandalwood Oil Division at Mysore is the largest extractor of Sandalwood Oil in India. It is exported to Europe, U.S.A. U.A.E. Russia and Germany, and used by leading perfume houses of the world. Sandalwood oil is known as FRAGRANCE AMBASSADOR OF INDIA and also known LIQUID GOLD. Mysore Sandal Soap was born from this golden legacy, enriched with the PURE NATURAL SANDALWOOD OIL and it is KS&DLs gift to the Nation. MYSORE SANDAL SOAP is the favourite of millions of people all over the world.