ByNIVIN VINOIP14199PGDM-B

BEGINNING … Started: February 2007. Indian online shopping retailer of fashion

and casual lifestyle products. Established by Mukesh Bansal, Ashutosh

Lawania, and Vineet Saxena. Headquarters in Bangalore. On 22 May 2014 Flipkart acquired

Myntra for around $300Mn.

HOW DOES MYTRA WORKS

SHOPPING SCREEN

SHOPPING KART

PAYMENT OPTIONS

RECEIPT GENERATION Order No : OD126547826 This contains all the information i.e.

product code, date of purchase , reference no, delivery area code.

Helpful in easy tracking of orders.

SERVICES• More than 80-100 brands• User Friendly Website• Designs from the latest season• Brand Exposition • 24-hour call center• Dedicated warehouses in Bangalore

MARKET SHARE

26.8%

5.1%

4.2%63.9%

Market Share of e-commerce websites in India(2013)

FlipkartMyntraJabongOthers

AND COMPETITION

SWOT ANALYSIS• Strong funding• Delivery And Support• Variety of products• Innovative Services

Strength

• Lack Of Infrastructure• Inter State Movement of Products• In-house logistics

Weakness• Market Segment• Growth in Internet Traffic• New technologies• Change in Mindset of the youth

Opportunity• Competition in the market• Successful competitors• Consumer Mindset• Government regulation• Product Retailers

Threat

CHALLENGES

UNION BUDGET 2014 Manufacturing units will be allowed to sell

through e-commerce platforms without any additional approval.

FDI in manufacturing sector. More internet penetration and connection in

the rural areas. Increase in logistics because of increase in

railway freight and decrease in excise duties on shoes, apparel etc.

Increase in service tax on online advertising will impact the sector.