Myers Services, Inc

© 2009 Jeff Louis

Social Media Plan

August 20th, 2009

Background Myers Service, Inc. (MSI) has been in

business since 1959▪ Perry Myers is CEO and President

MSI specializes in Investigations and Process Service

Main customers a mix of Insurance companies, law firms, and individuals

MSI also operates U-Spy Stores▪ 4 locations: Chicago and Florida▪ Website, www.uspystore.com

2© A GutterWork, Inc. Jeff Louis

Current Business Climate Sluggish

▪ Competitors cutting prices▪ Insurance companies searching for low-cost

alternatives▪ Good web traffic, low conversion rate

Current Position vs. Competition MSI is a premium investigation service

offering customized investigation services Known as a reputable investigation service

▪ Chicago and Surrounding Suburbs


Raise the Chicagoland awareness of MSI, and Perry Myers, using: Social media/E-mail campaigns Public Relations Word-of-Mouth Establish a grassroots base that does not

depend on paid media efforts Maintain MSI’s position in market as a

premium investigation service Grow Client List


Promote the U-Spy Stores without directly promoting Due to the confidential nature of private

investigations Fine line for advertising and promotions

vs privacy Any efforts need to be tasteful,

professional


Strategy: Leverage MSI’s social media presence to gain more notoriety and “follows” from Chicago citizens, attorneys and insurance companies by “indirect” promotion of services Twitter Facebook Blogs


Present MSI as an information service on safety, crime, and related topics in Chicago using social media and word-of-mouth Position MSI as a source for crime

prevention, Q&A, safety, etc. Develop a “conversation” with the Chicago

community on crime and safety-related issues through blog posts and twitter posts

Pro-actively answer questions on all crime/safety related issues


Use the MSI Blog as the basis of the social media plan

Post at least 3x each weekCover topics, such as:

Safety in Chicago Evaluation of crime statistics What to do in a crime situation Top 5/Top 10 lists What to do if you are a victim of a crime


Set-up Twitter page to be informational and not promotional

Post all blogs to Twitter; respond to Twitter questions

Use Twitter to follow Chicagoans, insurance companies, and law firms in the Chicago areaFollow me!

Follow me!Follow me!

Follow me!Follow me!Follow me!


Create corporate Facebook page that is open to all users-strictly for business

Gain “fans”All blog posts and Tweets to post on

FacebookUpdate Facebook status daily with

items that MSI is working on, new information, opinions, questions, etc.


The Web, and Social Media are exploding Thus, additional Social Media sites that

match MSI/U-Spy’s demographic s and client lifestyle and habits will be added as time progresses


Take one crime per week and ask for information to solve it (leads, etc)

Interviews Be available for interviews

Columns Begin a weekly column in local

newspaperDistribute press releases regularlyRadio Call-in show (?)Yelp (?)


Time is the major cost component Research, articles, answering questions,

and promoting MSI across all social platforms

Once initiated, it is suggested that personnel at U-Spy or MSI are trained to post, respond, etc. due to the specialized nature of this media


Myers Services, Inc

Business

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