TARGET AUDIENCE

Women between 18-44 years old

Why?

KEY PERFORMANCE INDICATORS

Increase in customer engagement by 10% In turn… increasing customer excitement

Measure participation in “My Vera Story” contests

MY STORY

Create a connection between our brand and the individual

Customers tell their “Vera Story” Give life to product

Life… but who is this?

“WE WROTE OUR STORY, NOW TELL US YOURS!”

Pinterest Contest #MyVeraStory Pin a story of an experience that included

your Vera product Best story wins a Vera product

Life & not a model! Maybe your next door

neighbor!

#MYUNIQUE STORY

Instagram Contest #MyUniqueVeraStory Post one picture using hashtag Unique picture using Vera Product wins a

Vera Product

WHY PINTEREST & INSTAGRAM?

Women Pinterest users 25% are 24-34 years old 30% are 35-44 years old

Women Instagram users 27% are 18-29 years old

High usage by target market

BUDGET

Google Adwords Continuous posts on Pinterest & Instagram Post “My Vera Story” Contest on website &

Facebook 45 hours total x $250 = $11,250

Google Adwords = 5 hours Continuous posts on Pinterest & Instagram = 24

hours Monitoring contest posts by customers = 12

hours Posting on website and Facebook = 4 hours

SUM IT ALL UP

Target market are main users of social media sites being used

Tying the connection between the Vera brand and the individual

Engagement Excitement

MY

STORY