My university has twitter

Miquel Duran @miquelduran http://miquelduran.netMiquel Duran @miquelduran http://miquelduran.net

My University has got a twitter account - Now what?

On the leverage of social networking at universities

Miquel DURAN Dept. Chem.; Inst. Comput. Chem.; Cat. Cult. Cient. Comun. Dig.

Comissionate for Program UdG 2.0Universitat de Girona

[email protected] @miquelduran

Miquel Duran @miquelduran http://miquelduran.net

Com les xarxes socials han revolucionat el segle XXI – 18/7/2012

This presentation is available at http://slideshare.net/quelgir


University: little world

• Privilege• Multipel publics• Mulitple ages• Multiple backgrounds• Multipe social origins• Multiple …


What can we do about it?• Complain about registration

• Bad opinion#clecaudg or #novullpagar (and even worse) vs positive #udgent

• Slow response perception (21 min on satuerday morning)

• Just kidding / irony / I didn’t mean it• Hence – Indefension!


Blowing in the wind• Internet:– Of pepole– Of things– This afternoon: Machine Conscience ((TEDxBarcelonaScience)

Neuroscience• Unsustainability: thermodynamic & kinetic– Time – Energy– Management

• We are what people perceive– But me must do things well – content!


Ununiversity: Has education been hacked?


Blogyversity

• This is me, my circumstances, my archive, my website, my social networks (and I belong to the place I currently am placed at)

Innosfera, Vilanova i la Geltrú, 12/6/2010


Stephen Macknik and Susana Martínez-Conde in “Sleights of Mind”

• Clarke’s 3rd law: Any sufficiently advanced technology is indistinguishable from magic

• Agatha Heterodyne paraphrase: Any sufficiently analyzed magic is indistinguishable from science

• Girona’s corolary: “any sufficiently complex social network is indinguishable from magic”

Stephen Macknik and Susana Martínez-Conde, “Sleights of Mind. What the neuroscience of magic reveals about our brains”. Profile Books, London 2011


University: There’s a (dynamical) ecosystem inside!

Photo: CC BY-NC-ND 2.0 by PMC 1stPix http://www.flickr.com/photos/1stpix_diecast_dioramas/5414079087/

Yet it belongs to a wider ecosystem -an ecosystem of innovation


University: a market of knowledge


A university consists of a network of complicated and demanding relationships


On Social Networking and Academics

• We would like scientists to – understand wholly that communicating their

research and taking care of new knowledge (content curation) is a key feature towards their future,

– because of its intrinsic interest and social service, – but also as a requisite to new project calls places

by the different research agencies


@LSEImpactBlog http://blogs.lse.ac.uk/impactofsocialsciences/


The GuardianHigher Education Network

21/3/2012

• Disruptive technologies in higher education: adapt or get left behind

• Though universities are currently adapting to many political, economic and social changes, they cannot afford to ignore technological transformation as well


Information is not received as usual! (chat is also different!)

• One looks to change and also to descriptive part – static vs dynamic portals

• Ipad: flipboard, • PC: postpost.com, paper.li• New blogger (google): fipcard template, others

• 7 screens: clock, cell phone, tablet, notebook, TV, projector, cinema

• Mobile: always on, always with m; “me” appendix


A actual nice person might say…• Everybody should have a fast and good access to

the Internet• Everybody should have a mobile device

(smartphone, tablet)• Everybody should be able to access to basic

digital skills• Safe and secure social networks, e-mail, etc.

should be a citizen right • Twitter should be Public: it will build up history,

it’s writing history


From Bring your own banana to Bring your own device

• Metaclassroom: should student bring their own devices? Should augmented reality be normal? Etc.

• Society of interruption, of distraction• Blended learning: the future?• Having student attending 60 minutes is a privilege for a

teacher• One should have a teacher that explains things differently,

and integrates knowledge – a privilege for students• Beware of MOOC courses – Khan, Open, Online…

Universities• Youtube generaation, or augmented reality generation?


• This is me, my circumstances, my devices, my Internet connection and my interaction with these devices and the intellignet use of the Internet


[serendipity]A wealth of opportunities -Discovery-Emphasis-Acknowledgment-A new idea! Let’s go for it!

-Thisis unsustainable!


[procrastination]Time is limited: A day should have more than the current 25 hours!

There is something new every day.

Unsustainable!


Social Media universitari, USA http://www.studentadvisor.com/top-100-social-media-colleges


Warwick Knowledge Centre http://www2.warwick.ac.uk/knowledge/


[vortex]


There are two kinds of rankings: (1) bad, and (2) very bad

• Klout!• Metrics unknown• Metrics perhaps useless• What about PeerIndex?• What about simpler outcomes?


Twitter followers, universities Catalana area 11/7/2012FACEBOOK FANS15282 “Universitat de Barcelona – Perfil oficial”13174 “Universitat Oberta de Catalunya (UOC)”10482 “INFOUAB – Universitat Autònoma de Barcelona”10032 “Universitat Pompeu Fabra”6700 “Universitat de Girona”3602 “UIC. Universitat Internacional de Catalunya”3502 “Universitat de Vic”899 “Universitat Abat Oliba CEU”347 “Universitat Ramon Llull – URL”

TWITTER FOLLOWERS11458 uocuniversitat8114 uocuniversidad7190 ub_endirecte6676 barcelonatech5844 univgirona5066 univpompeufabra4610 uab_info4533 uicbarcelona3057 urvtarragona1777 uvic_news1236 uaoceu774 uramonllull

KLOUT49.50 univgirona49.04 univpompeufabra48.69 ub_endirecte47.50 uocuniversitat46.89 uab_info44.63 barcelonatech43.12 uaoceu40.79 uocuniversidad39.28 uvic_news35.96 uicbarcelona21.24 uramonllull


Slopes: a common trend

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ub_endirecte uab_info barcelonatech univpompeufabra urvtarragona univgirona uocuniversitat uvic_news uramonllull uicbarcelona uaoceu esade uocuniversidad UJI_noticies ua_universitatupvUV_EG lasallebcn upvd1uibuniversitat

Twitter followersOn 18/7/201211536 uocuniversitat10463 esade8162 uocuniversidad7394 UV_EG7333 ub_endirecte6936 upv6781 barcelonatech5929 univgirona5370 lasallebcn5145 univpompeufabra4771 uab_info4563 uicbarcelona3577 UJI_noticies3082 urvtarragona1796 uvic_news1253 uaoceu788 ua_universitat786 uramonllull628 uibuniversitat141 upvd1


Some problemsGrowing Complexity , e.g. Gogole +

Youtubetization of Society

Walled gardens

Decrease inimportantce of “web” – towards a social web

Crisis management ( monitorization / curation ( online marketing, etc.


Social media means engagement

The Guardian: Putting student engagement at the heart of HE, The Guardian Higher Education Network

What exactly does student engagement mean and how do you know if your university is doing it well? Here are some of the highlights from our recent live chat.


Twitterversity (strict)

• Social networking still low at universitites• All levves – teaching, research, service• Research world; lack of communicators• Facebook: a very large market (uality?)



Disruptive change at universities? Maybe not (yet)

• The web 2.0 must transform the univeristy, rather that be added to its routine activity

• Strategic attitude – changing Unviersity via conversations, via social networking– Professor 2.0– Professor: director, actor or secondary person?



Multiple digital identities

• Learning and participating in the process of learning within a global world in change– Digital identity – professor brand – unviersity

brand – student reputation– Entrepreneurship



UdG: strategic position

• The University of Girona is commited to reserach excellence– Water and evirontment– Tourism and Cultural Heritage– Physics, Computation, Chemistry– Health, Food

• Within the Pyrenees-Mediterranean Euroregion• Along with Univ. Balearic Islands, Univ. Perpignan

and other research centers


Indeed, ther is a quadruple level in branding and reputation

• Institutional / university level• Departmental / Research Institute level• Research Group level• Personal level

• Different brands• Reputation hindered by current economic

downturn


Reorganization of UdG communication team

• We have reorganized completely the communication team, merging former marketing, press relations, public relations and science communication teams.

• This has lead to increased performance, great coordination, and multitarget possibilities, while exploring new ways of communicating research and science, like augmented reality, geopositioning and especially multimedia tools.

• Fast, direct and active connections with Mass Media and Internet-related information channels


Science Communication 2.0• Communicating Research – 4 levels at least

– Refereed Papers– Communications in General Science Journals– Dissemination of Science and Research– Talking to young people

• Different formats:– Classical article– Video (YouTube Generation)– Website / mobile / Social (the newest generation)

• Socialization through facebook, twitter, flickr, instagram, youtube, tumblr, pinterest and any other system that may appear right today


UdG has its twitter accounts – and now what?

• What about twitter? Main immediacy communication channel

• Double monolingual– @UnivGirona – mainly in Catalan– @UdGGlobal – English-only

• Used mainly by adults, but students entering UdG on 2012/13 show an increased use

• Very useful for events – hashtags as key curating procedure


But we also have facebook, youtube, flickr, etc etc

• We believe that our website shoud be our main asset

• Facebook and other social networks are used to amplify our website, to engage in conversations and to share content

• The Web 2.0 Culture spreads fast amont students, but not so much among researchers (I don’t have time for that)


The complex language issue

• Local language – Catalan – used primarily all over the University of Girona

• Language of Research, strategic: English• Another official, opportunity language: Spanish• Language of Geostrategic Opportunity: French• Other Languages of Opportunity and field-related

(Italian, German, Russian, Chinese, Japanese, Arabic)• Thus – 4 main languages• Difficult to cope with and handle!


What can we do about it?• Complain about registration

• Bad opinion#clecaudg or #novullpagar (and even worse) vs positive #udgent

• Slow response perception (21 min on satuerday morning)

• Just kidding / irony / I didn’t mean it• Hence – Indefension!


Do research groups communicate?• The 3 worlds (individual, group and

center) communicate differently!• Everythink depends too much on

individual attitudes.• The Web 2.0 Culture is an attitude!• The current economic difficulties prevent

enthousiastic involvement in communication, e.g. in Science Outreach activities


What about academic units (departaments and institutes)

• Departments, even though they gather most part of research force, are too focused on teaching. Communication of research is scarce

• Research Institutes communicate slightly better, but few of them use English ans their primary language

• Use of English and amount of communications is related to Internationalitzation


What about researchers?

• Almost no one communicates his/her current research

• Some communicate key aspects of their academic/research life

• Much easiers if related to Social Science• Hard Science is difficult to communicate• Struggle in Humanities: yet thinking in a move

toward Digital Humanities


The fan/follower space is “Everyone in the University Ecosystem”

• Should we bother about the amount of twitter followers or facebook fans?

• We have not yet overcome the culture of e-mail


I’d love to talk about, but did not have time to…

• Storytelling• Branding• Leadership• Common goal• Social networks clone Social classes at the

University!• One must fight against the digital divide!


OK. My university has a twitter account – and now what?

• Let’s movilize• Let¡s change• Let’s move• Let’s do thinkgs well• Let’s concentrate• Let’s keep freedom• Let’s catalyze a positive attidude• Let’s (place here your favourite call to action)


Some ideas to take away

• Web 2.0, Social Networking, Communicating Research – is just an attitude• There is a paramount task yet in involving and motivating (good)

researchers, research groups and academic units in communicating (well!) Research and Science.

• Dissemination of Research and Public Outreach is hindered by current issues.

• There is a high pressure (Publish of Perish, Transfer or Die, etc.) that does not free time enough to get involved in Public Outreach and Dissemination activities

• A proper system of Rewards could be established to catalyze and promote Science and Research communication.

• Thank you very much for your attention!


But let’s have some hope…

• Days should longer than the current 25 hour count!


Key ideas to (tweet and to) take away

• Key idea: Education is not a preparation for life. Education is life itself

• Let me introduce you to my favourite chemist – Panoramix

• This presentation is available at http://slideshare.net/quelgir

• Thanks to @mferres UdG’s Social Media Manager

• Thanks to @iqcudg @c4dg @udg20 @udgrecerca teams

• Thank you!

http://slideshare.net/quelgir

My university has twitter

Education

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