My Turn, My Time, My Plan February 5, 2007 My turn My time My Plan DeAnna Renn, B.Sc.N., R.N. Public...
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Transcript of My Turn, My Time, My Plan February 5, 2007 My turn My time My Plan DeAnna Renn, B.Sc.N., R.N. Public...
My Turn, My Time, My Plan February 5, 2007
My turn My time My Plan
DeAnna Renn, B.Sc.N., R.N.
Public Health Nurse, Brant County Health Unit
My Turn, My Time, My Plan February 5, 2007
Background
• CW Falls Prevention Network created My turn
My time in 2004
• A unique upstream falls and injury prevention
strategy, designed to prevent the first fall
• Targeted women 55-64 years of age
• Focused on raising awareness and creating
supportive environments for women to prioritize
themselves, their health, and physical activity
My Turn, My Time, My Plan February 5, 2007
Background – cont’d
• Campaign acknowledged lack of personal time,
fatigue, and challenges of sharing family
responsibilities
• In 2006, My plan added to slogan
• Focus on the many steps involved before women
can make a plan to be physically active
• Women need to take time away from
responsibilities to make a plan
• My plan component provided supportive
materials related to walking
My Turn, My Time, My Plan February 5, 2007
Evidence – Falls & Women
• Falls - leading cause of injury hospitalizations
(85%) among older adults (65+)
• 1 in 3 older adults fall every year
• Twice as many women are admitted to hospital
for falls and injury annually than men of the same
age (age 65+)
• Women fall 10 years sooner than men
My Turn, My Time, My Plan February 5, 2007
Evidence – Falls Prevention & Physical Activity
• Physical activity improves muscle control,
balance, coordination, and reaction time - risk
and number of falls
• Physical activity the rate of age-related bone
loss - risk and incidence of fractures
My Turn, My Time, My Plan February 5, 2007
Evidence – Women & Physical Activity
• Women 55-64 years - 75.8% enjoy very good or
perfect health; 56.5% are physically inactive;
37.0% are overweight (Stats Canada Annual
Report, How Healthy Are Canadians, 2000/2001)
• Women have difficulty prioritizing their own
health needs (Heart & Stroke Foundation Press
Release, October, 2005)
My Turn, My Time, My Plan February 5, 2007
Goal of Campaign
To support inactive women ages 55-64 to work
towards 30-60 minutes of moderate physical
activity most days of the week, to gain the short
and long term benefits of physical activity, and
ultimately prevent falls and injury.
My Turn, My Time, My Plan February 5, 2007
Campaign Objectives
Individual Outcome Objectives
1. Raise awareness that women are entitled to
prioritize themselves and physical activity.
2. Raise awareness of the short and long term
benefits of physical activity including prevention
of falls and injury.
3. Increase awareness of the challenges and
strategies of planning to be physically active.
4. Increase awareness of ‘walking’ as a safe entry
level physical activity through access to walking
resources.
My Turn, My Time, My Plan February 5, 2007
Resources - Posters
My Turn, My Time, My Plan February 5, 2007
Resources - Posters
My Turn, My Time, My Plan February 5, 2007
Resources - Posters
My Turn, My Time, My Plan February 5, 2007
Resources - Pamphlet
My Turn, My Time, My Plan February 5, 2007
Resources – My Plan Pad
My Turn, My Time, My Plan February 5, 2007
Resources – PA Packages
• My turn My time pamphlet
• My Plan tear-off
• Pedometer
• Pedometer Pamphlet
• Walking: The Activity of a Lifetime
• Walk this Way Flyer
• Local Trail Map
• PA Survey
My Turn, My Time, My Plan February 5, 2007
Promotion
• Workplaces – 2 flyers sent to Wellness Works
mailing list
• Health Care Agencies
• Nursing Homes
• Massage Therapists
• Libraries
• Department Stores
My Turn, My Time, My Plan February 5, 2007
Evaluation - Process
Distributed:
• 103 posters
• 490 pamphlets
• 46 tearoff pads
• 460 physical activity packages
• 117 Walk this Way Kits
My Turn, My Time, My Plan February 5, 2007
Evaluation - Outcome
My Turn, My Time, My Plan February 5, 2007
Evaluation – Outcome
• 460 surveys distributed
• 44 surveys returned - ~10% return rate
• Majority (68%) had package at least 3 weeks
before completing survey
• 98% of respondents were female
• 81% of respondents were between ages 45-64
My Turn, My Time, My Plan February 5, 2007
Evaluation - Outcome
• Pedometer used most frequently (96%)
• 89% had increased awareness of health benefits
of physical activity
• 96% used info to identify challenges to becoming
active
• 89% said that resources offered strategies to
help develop a physical activity plan
My Turn, My Time, My Plan February 5, 2007
Evaluation - Outcome
• Prior to receiving the package, 55% indicated
that on most days they were getting at least 30
min of moderate p.a.
• 68% indicated that their level of physical activity
increased after using package
• 81% indicated that on most days they are now
getting at least 30 min of moderate physical
activity
My Turn, My Time, My Plan February 5, 2007
Recommendations
To Reach Women aged 50-64:
• Target workplaces, especially health care
agencies
• Target spas/beauty salons
• Message should give women permission to
prioritize themselves and their health
My Turn, My Time, My Plan February 5, 2007
Recommendations
To Reach Inactive Women:
• Message should focus on “how to make a plan”
to be physically active
• Provide a supportive environment – ie. give them
the resources to try an activity/make a change
• Walking is a great introductory activity to physical activity in sedentary or inactive people
My Turn, My Time, My Plan February 5, 2007
Recommendations
To Extend Campaign Reach:
• Utilize workplace/agency contacts to promote campaign
• Get buy-in from workplace/agency contacts distributing resources
My Turn, My Time, My Plan February 5, 2007
Recommendations
To Increase Survey Response Rate:
• Have workplace/agency contact send a reminder
to recipients of package re: completing survey
• Be specific about incentives and highlight them
clearly on survey
• Create survey in a postcard format – visually
appealing and can be distributed separately from
package
My Turn, My Time, My Plan February 5, 2007
References
• Heart & Stroke Foundation, October 24, 2005.
Press Release: Women’s busy lives a barrier to
heart health.
• Minne, H. June 2005. Invest in your bones:
Move it or Lose it. IOF – Outreach and
Education: 06.
• Public Health Agency of Canada, 2005. You
CAN prevent falls!
• Public Health Agency of Canada, 2005. Report
on Seniors’ falls in Canada.
• Stats Canada Annual Report, 2000/2001. How
Healthy Are Canadians?
My Turn, My Time, My Plan February 5, 2007
My turn My time My Plan
For more information contact DeAnna Renn at
[email protected] or visit www.bchu.org