my time at Veriday
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digital marketing my time at Veriday
Transcript of my time at Veriday
digitalmarketingmy time at Veriday
Growing from a student with no preexistingdigital marketing knowledge or experienceand growing into a marketing rock star.
(noun)
my story
Accounts I managed:Twitter x2Facebook LinkedIn
SOCIAL01
Published:40 blogs1 eBook
CONTENT IS KING02
Revamped and spearheaded weekly eNewslettersfor 2 separate audiences
EMAIL ISN'T DEAD03
AREASO F F O C U S
SOCIAL01 14% increase in website visits via social72% increase in social conversionsHighest conversion rate for landing pagesIncreased landing page conversion rate by 4.3%
R E S E A R C H S T R A T E G Y A C T I O NGained insight on our position
within the industry, through a sociallens. How do we compare to direct
competitors and what does ourtarget audience connect with?
Created goals to ensure thatwe were always working towardsa direction. Established a way to
measure the success of our work.
Took the knowledge from ouraudit and used it to
effectively to implement oursocial media strategy.
STRATEGY
675% increase inimpressions
G R O W T H B Y T H E N U M B E R S
61% increase inlink clicks
Comparing 01/16 - 08/16 to 05/15 - 12/15
153% increase inRetweets
Impressions Clicks Retweets
49% increase infollowers
Followers
280% increase in'likes'
Likes
CREATEDBUILTA hub that promotes our
company culture20+ employee 'spotlights' to
connect employeesIncreased Facebook likes
by 250%
CONNECTED
A H U B F O R B U I L D I N G C O M P A N Y C U L T U R E
Comparing 01/16 - 08/16 to 05/15 - 12/15
E X P A N D I N G O U R R E A C H
#1Hosted a 'Lunch and
Learn' for employees on'How to Optimize your
LinkedIn Profile'
EDUCATEDEngaged with target
audience throughLinkedIn groups.
LinkedIn became the #1social driver for traffic.
TARGETEDIMPROVED
CONTENT02 40+ blogs published1 eBook published
6.6%4.5%
of all traffic to digitalagent.com
of all traffic to veriday.com
MY CONTENT ACCOUNTED FOR:
From January - August 2016eBook cover design
EMAIL03 Sent weekly eNewsletters on digitalmarketing and technologyDesigned eNewsletter template for futurecampaigns
3.5% higher click ratethan industry average
H O W D O W E C O M P A R E ?
13.8% higher open ratethan industry average
7% increase in2 months
Clicks Open rate Subscribers
TESTIMONIALSHiba has been a very effective, driven, dependable and hard working co-op. I
could always count on her to deliver above and beyond what was asked of her.
We gave Hiba several things to work on including managing all of our social
media platforms, as well as creating content for our website. She always
exceeded expectations and would come to the table with fresh ideas. Above all,
Hiba is a pleasure to work with. She is a great team player, always maintains a
positive attitude, and the desire to want to learn. In her 8 months at Veriday,
she became a huge asset to our team as she helped to develop a social media
and content strategy. I was extremely impressed by Hiba, and would highly
recommend her to any company.
"
- Kayla Shaw, Marketing Manager
