My Target Audience Results and Analysis

All of these following charts represent a select 30 members of the public, which on Saturday 6th December 2015 I asked in Hull City Centre to random members of the Public. I played them the song and some were much more responsive than others. Overall I have found out how difficult it is to stand in public and talk to complete strangers about their choices, ideology and how they interpret a song. The survey took around 10 minutes to complete per person and I did inform these 30 people of this before I proceeded. Obviously there are some risks to doing this method however, this way I could ensure I got a completely unbiased opinion from people.

Demographics

Male43%

Fe-male57%

Gender

13-1927%

20 - 29 33%

30 - 3913%

40 - 4913%

50 - 59 10%

70 +3%

Age

0

10

1

6

2

5

4

0 0

1 1

What Music do you listen to?

Everyday

Often

Sometimes

Not very often

Never

0 2 4 6 8 10 12

How often do you watch music videos

86%

7%3%4%

How do you watch Music Videos YouTube

Music ChannelTV

23%

50%

17%10%

Do you like the song YesIts okay Not a fan Its awful

0

5

10

15

20

25

30

35

What Characters Would you like to see in my video

I asked 30 people who the most important characters were in Alice and Wonderland and which ones they would like to see in the video. Alice gained 100% of the votes, closely followed by the Mad Hatter with 27 out of 30… Clearly people are not interested in DoDo, the singing flowers, march hare or the blue caterpillar.

Drugs

Dream

s

Imag

inatio

n

Mental

Illne

ss

Childh

ood

The d

ark w

orld

0

2

4

6

8

10

12

14

16

What is the underlying message of Alice and Wonderland

Drugs Alice and Wonderland

Psychosis Alternative Culture

02468

1012

What Would you like to see the video about?

23%

20%7%

50%

Which Type of music video do you prefer?

Performance (Danc-ing and Singing) Narrative (Clear Story and Plot) Abstract (Something that makes you think) Hybrid (Bit of ev-erything)

It's about Drugs It's about Mental Illness It's about being individual It's about rebellion0

2

4

6

8

10

12 What does the song 'Mad Hatter' say to you