Defining my target audience

I will demographically segment my audience . This means I will be focusing on their age, gender

and social class. A better understanding of my target audience will give me a better idea about what they are interested in and what they would

expect to see in my double page spread.

The age of my target audience would range from 16- 25. I have ranged it as low as 16 because I want this age group to be inspired by my magazine, women are normally looked at negatively in hip- hop, sex symbols i.e. King Magazine, often

wearing provocative clothing or hardly any clothing! My research shows that men mainly occupy hip-hop music

magazines. I am intern subverting generic conventions by aiming at a young female audience, this means that I must not to include anything inappropriate for their age, I will include something that would inspire them and that they

would also enjoy along with an older audience.

I know that older women in their twenties and above often read gossip magazines, this lead me to go on the

‘heat magazine’ website and find their publisher ‘Bauer’ . They aim at ‘women aged 16-30 who are obsessed with

celebrity gossip. Typical heat readers are in their mid twenties – social butterflies with a career that’s on the up.

They are incredibly entertainment literate: avid cinema-goers, DVD-renters, internet-users, music-lovers, TV-

addicts. They are smart and prolific shoppers especially when it comes to beauty & fashion products. In

fact, shopping is one of their key precious leisure activities and high street fashion, in particular, is supremely

important to them.’ http://www.bauermedia.co.uk/Brands/heat/

I could use some of this information like what the readers of heat magazine do in their spare time and incorporate it in my magazine. I also could use this distributor as we are

selling to similar audiences.

The terminology used by my target audience

My audience is DC2C1 women aged 16-25 who enjoy catching up on he latest news and trends on Hip-hop, this

also includes the latest gossip. Typical readers of my magazine would be in their early twenties- who regularly discuss up-and-coming songs and new artists. They would

enjoy other forms of music such as Grime and RnBhowever most often listen to Hip- Hop music.

My audience being Hip-hop enthusiasts would therefore understand colloquial language which is informal

language- slang or swear words often used in Hip-Hop music. This would intern give me the opportunity to write catch phrases that is colloquial, this would enable me to

resonate with consumers and will help my message come across as more genuine, because I would be using

language that is familiar.

Latest music trends

Colloquial language

Latest gossip

Targeting my audience

• To attract my audience efficiently I have to put myself in their shoes, this means I have try and imagine or understand things such as their: values, goals and there everyday obstacles. This will enable me to write a good article and include images that would actually be of interest.

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