My TaccuinoNoa Matityahou

BrandscapingIs the ambiant made by logos

Brandscaping

is a form of communication used to persuade an audience to take some

action with respect to products, ideas, or services

Advertising

Logos, colors, names, slogans.

Just do it. Nike

"Going after conventional goals using unconven-tional means" Mitch Meyerson

(Using the streets` stains)

Guerilla Marketing

h p://www.youtube.com/watch?v=Zu6Z91lJieE

Creating a fuss around a subject or a product in order to creat expectation and demand

Buzz Marketing

Creating a fake demand. “Limited edition”

Artificial demand

Social advertising- from one person to another

Word of mouth

Urban CenterIs a large and densely populated urban area may in-clude several independent administrative districts;

"Ancient Troy was a great city"

The new urban center should premote and improve the city, not just finantially, to bridge between the the tourists end the

inhabitants, to rebrand Florence as young and fresh

Urban Center

The cuc urban center in Liverpool gives its visitors a whole experience, combines art, activities, shopping,

work, coffee shop, restaurant and on

cuc urban center

h p://www.contemporaryurbancentre.org/liverpool/

Urban Center

Urban actions are being done in the urban environ-ment and affect it. They can create urban centers

Guerrila gardening, San Francisco

park(ing) day

Moss Your City, London

h p://inhabitat.com/tag/guerrilla-gardening/

Urban Action

FlorenceSymbol

Icons

Icons

The more an Icon is being imitated and interpretated, the more validated it gets

Florence

Tourists

Paratisism

Relationship=mutual paratisism

Host/parasite

Inhabitants

Florence

Tourists-Inhabitats

Parasitism is a type of symbiotic relationship be-tween organisms of different species where one organism, the parasite, benefits at the expense of the other, the host. Traditionally parasite re-ferred to organisms with lifestages that needed

more than one host

Paratisitism

Wheat rust

Wheat rust is fungal disease that effects wheat, barley and rye

stems, leaves and grains

Paratisitism

Paratisitism architecture

Za Bor architects

Paratisitism

Paratisitism architecture

Evolo competition

Paratisitism

PavilionDefinition

Pavilion may refer to a free-standing structure sited a short distance from a main residence, whose architecture makes it an object of pleasure. Large or small, there is usually a connec-tion with relaxation and pleasure in

its intended use.

h p://alvarosizavieira.com/2005-serpentine-gallery

Serpentine is an art gallery in central London. The Gal- lery annually commissions international architects of

worldwide acclaim to design a pavilion on the gallery’s lawn that provides a unique showcase for contemporary

.architectural practice

Pavilion (Alvaro Siza and Souto Moura (serpentine 2005

PavilionAlvaro Siza and Souto Moura (serpentine 2005)

The pavilion is built out of ribs and looks or-ganic and almost living.It is built from organic material and integrates with the surrounding park harmoniously.The building also demon-

strates that contemporary design and technology can coexist with traditional construction tech-niques. The roof and walls made of corrugated

built with Arup’s technological advances -the structure consists 427 timber combined together

and create a surprising gallery rising to 17 meters height. This is a mutual support system

that uses male female connectors to provide rigid-ity and stability to the structure.

PavilionRibs Structure

Horizontal Ribs Verticale Ribs

Lazer Cut

Notch

The notches width equals the material thickness

A thought...

Paratisitism

Thoughts

Paratisitism