My story with Social Media
27
My Story with Social Media Yasser Monkachi November/13-14 2012
-
Upload
yasser-monkachi -
Category
Education
-
view
1.813 -
download
1
description
My story with social media told during the Techcamp Morocc.
Transcript of My story with Social Media
My Story with Social Media
Yasser Monkachi
November/13-14 2012
My Story with Social Media
• First Blog
• Impulsion 2.0
• Social Media Club
• Social Media Landscape
• Social Media Benefits
• Social Media Strategy
I’m going today to share with you mysocial media story. It may containssome secrets, fails and best practices that i’ve never told before.
How i’ve been involved in social media until becoming the co-founder and coutry leader of the Casablanca chapter of social media club ? And how i’ve became a web and social media consultant and transmediaready ?
This presentation is not about a success story but about a social learning experience.
So let’s share it !
2006 First Blog
Free
Easy to Publish Easy to Manage
2007 Linkedin Account
Free (Lite Version)
Professional Easy to Manage
Facebook Account
Free
Huge audience Easy to use
2008 Twitter Account
Free
Real Time Simple
Impulsion 2.0
Multiplatform Project
Content and Social Media Events (IRL)
2008 The first Event
• Facebook Event
• Over 50 participants
• Conversations
But…
No one was There !
2009 > First WorkshopDu Web 2.0 au Web 3.0
First ConferencePersonal Branding with Olivier Zara
2011 Social Media ClubCasablanca Chapter
+ 200 chapters worldwide
Social Media empowerment
Media Literacy
Café 2.0
Connect…
Discuss…
Innovate !
Foursquare Swarm (Mob à 50)
1st Fousquare Swarm in Morocco (and probably North Africa).
Play the video
SOCIAL MEDIA DAY
SOCIAL MEDIA DAY
Instameet Casablanca
Social Media Benefits• Free and low costs
communications plateforms
• Connections and Networking
• User generated content
• User generated events
• Job and entrepreunershipopportunities
Huge benefits frommy social media adventure !
Social Media Drawbacks
Hyperconnectivity !
Social Media Landscape
Social Media Strategy
The 5 keys to success !
Key 1: Choose only a few platforms
Probably only a Facebook page and a Youtube channel are enough to make your first step !
Key 2: Have SMART Objectives
Your objectives should be : Specific, Measurable, Atteignable, Relevent and Timely !
Key 3: It’s better to have 100 ambassadors (Community) than 1.000.000 likers
Huge communities are not the best. Think engagement and commitmentrather than number and competition !
Key 4: Manage your Community (CM*)
> If you don’t manage your community, your community will manage you !> More listening than speaking> More conversation than acknowledgement
* CM : Community Management
Key 5: Be patient (Long term vision)
> Don’t be in a hurry, your community is waiting you !> Prepare, curate and spread a good content.
My Story with Social MediaThank you
Yasser Monkachi
November/13-14 2012
