My story starts 3,000 miles away from here.15 years ago.

So we built an innovation lab.

And we failed.Miserably.And visibly.

GPSTrimble

Digital photographyKodak

Superior serviceMercedes-Benz

E-businessIBM

Web-based servicesHP

Radical retailNike

AmazingexperiencesDisney

The new officeHerman Miller

Digital moneyPayPal

The world’s largest innovation lab. (Just next door in The Allen Room.)

(Now, for a really quick tour.)

Lesson #1:

Have everyone operating off of the same definition of innovation.

Innovation.To challenge the status quo by fusing & to create new value.

Innovation.To challenge the status quo by fusing & to create new value.

ART SCIENCE

Innovation.To challenge the status quo by fusing & to create new value.

LOGICAL EMOTIONAL

Innovation.To challenge the status quo by fusing & to create new value.

THE NEW THE OLD

Innovation.To challenge the status quo by fusing & to create new value.

THE INSIDE THE OUTSIDE

FUSION

Lesson #2:

Develop a curious mindset.

CURIOSITY

Lesson #3:

Get clear on why and how you’re going to change the status quo.

NEED

PROVIDING KNOW-HOWAND INSIGHT

GOODS AND

SERV

ICES

IN

VENTI

NG

RELATIONSHIPS

ENABLIN

G FULFILLING

NEED

PROVIDING KNOW-HOWAND INSIGHT

GOODS AND

SERV

ICES

IN

VENTI

NG

RELATIONSHIPS

ENABLIN

G FULFILLING

NEED Creating a new value equation

metsysoce na gnit

avitluC

’sre

su g

nitro

ppuS

ecnei

repx

e lat

ot

seigolonhcet gnilbane gnitnevnI

elb

akra

mer

gnin

giseD

ecna

mrofr

ep

thgisni gnitaerc-oC

noitpoda gnilles)nuoC(

slliks

wen fogn

illet

yrot

S

dna gninibmoC

e

gdelwonk

gninibmocer

spihsrentrap wen gnigroF

laroivaheb gnitomorP

ycilop dna senilediug

evitroppus gnitaerC

stnemnorivne

dna gnitacinum

moC

seulav wen gniyfingam

ytivitcennoc gnisaercnIEliminating barriersto participation

PATTERN

Lesson #4:

Master the ripple effect.

PROFIT-OBSESSION.

Lesson #5:

Learn to harness diversity of thought. (And everything else.)

THE GENERATORARCHETYPE:

THE ITERATORARCHETYPE:

THE TECH GURUARCHETYPE:

THE CUSTOMER ANTHROPOLOGIST

ARCHETYPE:

THE PRODUCERARCHETYPE:

THE VISIONARYARCHETYPE:

THE COMMUNICATORARCHETYPE:

THE ROADBLOCK REMOVER

ARCHETYPE:

THE FUTURECASTER ARCHETYPE:

VARIANCE

Lesson #6:

Build innovation traits into your culture.

CULTURE

Lesson #7:

Realize that life is a perpetual prototype.

BRAVERY

FUSION.CURIOSITY.PATTERN.

PROFIT-OBSESSION.VARIANCE.CULTURE.BRAVERY.

These, and 31 other lessons, next door...

FORTUNE PRESENTS

The world’s largest innovation lab.

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