My Space Case Study
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Transcript of My Space Case Study
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What Should What Should Do? Do?
Doug Mallett, Ben Gavzy, Doug Mallett, Ben Gavzy, James Larkin, Kevin James Larkin, Kevin
Shoemaker, Paul GasiorShoemaker, Paul Gasior
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BibliographyBibliography
Chen, David; et al. “MySpace.” Chen, David; et al. “MySpace.” Harvard Business Harvard Business SchoolSchool. July 2, 2008. July 2, 2008
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ProblemProblemNew Facebook PlatformNew Facebook Platform
“…we wanted to allow everyone worldwide to create any kind of application.”
-Mark Zuckerberg
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The OptionsThe Options
Enter into Google’s OpenSocial PlatformEnter into Google’s OpenSocial Platform
OROR
Develop their own platform in houseDevelop their own platform in house
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OpenSocial SolutionOpenSocial Solution
ProsProsMatch Facebook Match Facebook functionality quicklyfunctionality quickly
Less ExpensiveLess Expensive
Cons Cons Loss of differentiation Loss of differentiation between MySpace and between MySpace and competitors; no longer competitors; no longer unique unique
Unable to gain revenue Unable to gain revenue from applicationsfrom applications
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In house SolutionIn house Solution
ProsProsFull ControlFull Control
DifferentiationDifferentiation
Ability to generate Ability to generate revenue from revenue from applications and applications and features features
Ability to continually Ability to continually develop new apps; and develop new apps; and update old onesupdate old ones
ConsConsCostlyCostly
Less timelyLess timely
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RecommendationRecommendation
Create a custom MySpace platformCreate a custom MySpace platform