Name: Fatima Hussein

Candidate number : 5124

MEDIA STUDIES

SEVEN QUESTIONS

IN WHAT WAYS DOES YOUR MEDIA PRODUCT

USE DEVELOP OR CHALLENGE FORMS AND

CONVENTIONS ON REAL MEDIA PRODUCTS?

CONVENTIONSOUR NEWSCAST USES THE FOLLOWING CONVENTIONS:

TRAFFIC UPDATE

NEWS FOR LOCAL AREA

SERIOUS NEWS FIRST

HEADLINES

VOX POPS, PHONE INTERVIEW, OUTSIDE BROADCAST

JINGLES

HOW WE DEVELOPED & CHALLENGED

CONVENTIONS

• CHALLENGED

• The theme music is lively, fresh and youthful unlike conventional grave and dramatic newscasts.

• CHALLENGED

• The type of language and style our news cast will be is simple, informal and friendly. We want our listeners to almost feel involved in our radio station allowing them to understand as well as play and active role in the newscast.

• CHALLENGED

• Our entire news team of reporters and presenters are under the age of18. Real newscasts have a mature, adult team because it adds to credibility and professionalism. However, our young audience are more likely to relate to us and believe us because we are one of them.

• DEVELOPED

• Instead of the weather we provided a range of celebrity gossip stories allowing young teens to keep up-to-date with entertainment and lifestyle . NO

WEATHER FORCAST

YOUNG NEWS TEAM

MORE MUSIC

INFORMAL LANGUAGE

HOW DOES YOUR MEDIA PRODUCT REPRESENT

PARTICULAR SOCIAL GROUPS?

OLYMPICS

• Unemployment: The Olympics provides jobs for

young kids as well as represents individuals talents

globally.

It also represents young struggling students unable

to find jobs.

Also working class individuals are represented as

strugglers who are unable to peruse their talent

therefore the Olympics provide opportunities for

them

HAPPINESS DAY• The head teacher Esther Holland at

central foundation girl’s school represents head teachers ho have an aim to bridge the gap between school and community.

• Some families are not able to afford to go to evens, thus a festival like this allows a family to spend the day out with a minimal budget.

• The students at the school represent students who aim to work coherently with other peers, teachers and member of the public and create spectacular event.

WHAT KIND OF MEDIA INSTITUTION MIGHT

DISTRIBUTE YOUR MEDIA PRODUCTS AND WHY?

DIFFERENT RADIOS• From many surveys we have conducted it was

evident that these radio station where very popular, especially towards the younger generation as it allows them to:

• Listen to their favorite music on their demand.

• Keep up-to-date with celerity gossip

• As well as briefly listen to current affairs.

CHOICE FM

• TARGET AUDIENCE - 15 to 24

The radio station aims to reach out to the nations urban

youth, just like our radio station FERM FM

• In order to connect to the youths, they have conducted

many projects and events in order to tackle issues such as

knife and gun crime which has risen dramatically in Britain.

• The presented and the website has been formalised in a

way to appeal to the younger generation. The language

spoken is also very modern and simplistic making it easier

for kids of this age to remain in tune with out feeling bored

because they do not understand.

OUR RADIO STATION • Having done research on Choice FM it is evident that

this is very popular choice for our target audience, thus

we have decided to use their conventions and apply it to

our radio newscast

• From this we want to have an appealing , urban jingle

that instantly engages our listeners

• Current affairs about issues that effects them

individually as well as around them in their community.

• And finally Celebrity gossip that is at the end of our radio

newscast.

RESULTS ON SURVEY

It is apparent that the news

convections are not appealing

towards the younger

generation, thus why they do not

stay in tune with other radio

stations other then kiss, choice

fm and radio 1 who provide a

range from all

music genres to the

latest celebrity gossip

other then current affairs

WHO WOULD BE THE AUDIENCE FOR YOUR

MEDIA PRODUCT?

RESULTS FROM THE SURVEY CONDUCTED

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

16-20 21-24Age Groups

What age group do you belong to?

It was evident from this survey that

evening is the most popular time when

our target audience tune into a radio

station. This could be , because they

have school or college in the morning and

afternoon thus making them not able to

stay in tune with any radio station

From this survey, it is apparent that the

most popular age group was between the

ages of 16-20. This is perfect as our radio

newscast aims to target these group of

individuals.

RESULTS CONTINUED .....

Due to technological convergence people are now

able to listen to any radio station whilst doing their

homework on a Microsoft app. This is evidently a

popular choice, especially for our target audience.

Young individuals evidently have no

interest in politics and health as they

find it boring and feel that the can nit

relate to it as appose to entertainment

which covers celebrity gossip music etc.

Audience

Gender: Male and female

Age : 16- 23

Time: Mornings and evening

Economics: phone

Television

Radio

SOCIAL CLASS AND ENGAGEMENT WITH THE

AUDIENCE

• Working/Middle class individuals so they can play an active role in our newscasts as well as keep up-to-date with current affairs that will effect them and there community.

• As technology has become advanced there are many ways our target audience can remain engaged and participate with our newscast. For instance we had a live phone call to the studio from a girl who is aspiring to be a Reggie singer.

• The other ways out audience could engage with our newscast is through -

- Texting

- Email

- Phone In

HOW DID YOU ATTRACT/ ADDRESS YOUR TARGET

AUDIENCE?

MUSIC

• From a survey we had conducted, we had noticed that music is very popular and appeal to our target audience ( youths). It was also evident that the music stations they enjoyed the most was kiss and choice FM, thus we had to do research about these radio stations and see what kind of music they play.

• This helped us in terms of choosing our coherent jingle which will be played throughout our radio station, which will help individuals recognize our radio station. We ensured that our jingle is urban and modern, yet sophisticated and catchy at the same time. This will appeal to our target audience making them want to stay in tune with our radio station.

STORIES CARRIED OUT

• HAPPINESS DAY

• ASPIRING YOUTHS

• 2012 OLYMIPCS

• STRATFORD WESTFEILD

Happiness day, a festival held

annually at central foundation

girls school aims to bridge the

gap between the community

and schools. It allows our target

audiences (youths) to contribute

back to their community , as

well as get to know those

around them.

Aspiring Youths illustrates

the issue young talented

teenagers are facing daily.

The media have created

an illusion that the music

industry in open to anyone

, yet have not specified

the tight competition

individuals will be facing.

The 2012 Olympics that is

being held in London have

created great job opportunities

for our target audience. Our

radio station checks whether

this statement is actually true

by asking many individuals

living in East London.

The new Stratford Westfield

have allowed young kids to

shop, spend and socialize

without travelling far from

their area. This has also

created many job

opportunities for young

youths who are now able to

now balance work with

school life as times have

been made flexible.

INTERVIEWS

VOX POPSOUTSIDE

BROADCAST

SURVEY MONKEY

In order to engage our audiences we wanted

to know exactly what they would like to hear

daily.

WHAT HAVE YOU LEARNT ABOUT TECHNOLOGY

FROM THE PROCESS OF CONSTRUCTING THIS

PRODUCT?

TECHNOLOGY

Digital Analogue

Many Digital radio systems for example DAB which

stand for (digital Audio Broadcast ) aims to o

transmit digital waves form the carrier to the

receiver. It is then when these waves are then

converted and transmitted as a binary format where

there digital words are carried to the amplitude.

These waveforms are then transmitted as an binary

format . D.R.B ( digital radio broadcasting ) has

also got the ability to provide satellite

radio services. In modern society now , they have

been specifically designed for mobile devices a

means which the majority of people have , for

example mobile-TV systems where people are able

to watch and listen to when they like on there

demand.

Unlike the new digital radio system , Analogue radio only

has the ability to transmit the actual audio signal onto a RF

carrier.

Likewise, Analogue signal can take on any figures within

the limits set by the transmitter. However, the problem with

using transmitting analogue audio signals is due to any

noise or interference added to the signal at any point then

this cannot be removed from the audio signal and

degrades the audio quality of the signal.

Over the past years technology has become more advanced

changing from Analogue to digital (DAB).

ADVANTAGES AND DISADVANTAGES OF

ANALOGUE AND DIGITAL

Advantages

• The main advantage is the fine definition of the analog signal which has the potential for

an infinite amount of signal resolution. Compared to digital signals, analog signals are of

higher density. Another advantage with analog signals is that their processing may be

achieved more simply than with the digital equivalent.

Disadvantages

The disadvantage of analog signaling is that any system that

has noise for instance random unwanted, variation due to the

signal being copied and re-copied, or transmitted over long

distances. These losses can be amended by shielding, good

connections, and several cable types such as coaxial or twisted

pair. The effects of noise create signal loss and distortion.

SOFTWARE USED

• Garage Band: This software allows us to create instruments, which will be useful for our radio station. This coherent tune will allow individuals to identify FERM FM, conforming to the conventions of a radio show.

• Audacity: Editing were usually seen as a job only for expertise which have the skills and knowledge for editing audios, likewise it can now be done in the comfort of your own home . This software allows us as media students to edit interviews and box plots we me have conducted for our radio station.

• Sound Cloud: Similarly sound cloud allows individuals to be able to upload audios where ever they wish, for example on blogger, twitter or face book. This advanced software portrays the moving technology as one no longer requires to transfer audios on to CDs.

PORTABILITY The beauty about moving technology is that microphones have now become portable, thus allowing individuals to recorded anything wherever they are on their demand.

This new technology also allows you to remove certain background noise, given you a clear, quality voice that doesn’t face any interference.

Mp3 recorders now have a built in USB , hence allowing a quick transfer to another computer. This prevents the hassle of having to connect several leads to the recorder, making it quicker to transfer items on demand.

HOW I USED THIS FOR MY NEWS

• In order to find out what people thought about

happiness day, I decided to conduct an interview

with individuals that physically took part in the

event.

• What this allows me to do is include varies

opinions in my news making sure that I am not

bias and provide a range of views. This also allows

people that weren't at the event to see what they

missed out on.

MICROPHONES

A microphone that has shock mount is

designed to isolate vibrations and

background noises that may interfere in

between voices . This will be an appropriate

medium to use when recording our news.

This microphone also known as a ‘dead cat’ is

a useful tool when recording outside or in a

loud area. This is mostly used in studios as it

captures the voice rather then unnecessary

inference from the back making viewers have

an enjoyable viewing.

CONVERGENCES

• This is where two or more technologies merge into one. This has become a dominant aspect over the past years especially the latest

• I phones- which now have the useful software's such as sound cloud, meaning an easy, fast transition of your audio to the site or computer you wish to transfer it to.

• Samsung Galaxy- Now individuals are able to listen to the radio simply on their demand. It is also now of a better quality were there is less interference and having to stand at a certain area to find a good signal.

• Portable mp3 players – You are now able to store photos , listen to all your favorite music, as well as listen to the radio simply by placing your headphones in and put it in your pocket

PROS & CONS

• It is portable, therefore easy to carry . You can also

record on you demand without the hassle of wires and

stands.

• Audio clips - It is easy to transfer to your computer via

USB again with out the hassle of complicated wires. Also

you are now able to upload your audio clip anywhere as

simple as a click of a button, therefore allowing

individuals to view your work instantly for example *

YouTube

• *face book etc

•Software's such as audacity and garage band allow you

to edit audio clips within the comfort of your own home. It

does not require any skills and knowledge, but rather

focus and patience. These methods also allow you to

pick out elements you want and remove others. Garage

band also allows you to create instruments which will be

useful.

• Software's such as Garage band only range with a

limited instruments, making it very difficult if you are

creating it for a certain genre.

•Portable Mps require battery, thus there will be rare

circumstances where someone may have not noticed the

battery has ran out , hence won’t be able to conduct their

recording.

•In order to get the best sound from your clip, it will require

a lot of money due to some Mps being better then others.

WHAT HAVE LEARNT IN THE PROGRESSING OF

THE PRELIMINARY TASK TO THE MAIN TASK?

THE PRELIMINARY TASK • This allows us to practice using a variety

of software meaning we are able to be

confident and have the necessary skills

and knowledge before our real thing.

This also allows us to choose appropriate

equipment that may come in handy for

our radio station for instance certain

microphones etc.

Here me and my team mate Najah have played around with

the editing as recording on audacity in order to build our

skills and knowledge required when creating our newscast.

EQUIPMENT AND SOFTWARE

In order to

conduct my

interviews for our

radio station, I

used a usb mp3

player.

We used sound

cloud in order

to place our

audio clips on

our blogs.

We also used a

microphone

that has shock

mount in order

towashout any

interference

and only get

the voice.

To record our

meetings, we

used an I phone

4 to make the

transition from

the phone to the

computer more

easier.

WE LEARNT HOW TO MAKE A WEBSITE

We created this website on www.wix.com to allow our audience to provide feedbacks and

comments as well as see the latest celebrity gossip.

FINAL PRODUCT

OUR WEBSITE WE

CREATED ON WIX.COM

OUR RADIO

NEWS CAST

Me and Tanjia

recording the newscast

in the studio