Readers spend:

• £200 on footwear per year• £400+ on clothing per year • £100 on social outings per

year• £300 on electrical

equipment per year• £150 on personal grooming

per year

Listens to:

• Frank Ocean

• Nicki Minaj• Drake• Lil Wayne • Big Sean • Miguel• Rihanna• Beyonce

Internet:

• 89% of readers use the internet

• 70% of readers have broadband

Owns:

• iPod/ Music player: 87%• Games console: 65%• CDs: 91%• Trainers: 92%• Mobile Phones: 97%

Music events:

• Have attended a live music event: 62%

• Attends at least 2 music events annually : 52%

Overall:

• Age Average: 16- 26 • Working full time: 61%• Full time students: 39%• Male: 58%• Female:42%