My Quiz Mkt621-3 by Soban

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Muhammad Soban

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MC090410137 : Muhammad Soban Badar

Quiz Start Time: 07:52 PM

Time Left 90

sec(s)

Question # 1 of 15 ( Start time: 07:52:46 PM ) Total Marks: 1

Which one of the following refers to number of times the audience is exposed to an advertisement message?

Select correct option:

Reach

Frequency

Scheduling

Coverage


Time Left 88

sec(s)

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Which one of the following types of advertising promotes products, services or ideas with the expectation of making a

profit?


Product advertising

Commercial advertising

Non-commercial advertising

Action advertising

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Time Left 87

sec(s)


Which section of the marketing plan states: “Why a particular segment of total market is growing or declining”?


Competitive Situation

Distribution Situation

Product Situation

End user situation




Time Left 89

sec(s)


Which one of the following is NOT a component of a product?


Quality

Design

Credit term

Packaging




Time Left 88

sec(s)


Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more

immediate feedback?


Publicity

Sales Promotion

Personal selling

Public relations




Time Left 89

sec(s)


All of the following are the disadvantages of radio advertising, EXCEPT:


Less Coverage

Target duplication

Overloading of ads

Mobility




Time Left 88

sec(s)


What is the task of a copywriter?


Writing ads for different media

Evaluate marketing date

Editing and re writing copy

All of these




Time Left 89

sec(s)


Which of the following tools is mostly costly but has less per audience cost than all tools?


Advertising

Public Relations

Publicity

Sale Promotion




Time Left 89

sec(s)


Which one of the following is NOT part of a marketing plan?


Allocation of resources

Identify ways to achieve targets

Provide assessment of current situation & position

Sales force opinion




Time Left 89

sec(s)


Which one of the following components gives Vague & diffused message about product?


Focused

Utilitarian

Non specific

Service scheme




Time Left 88

sec(s)


Which one of the following is NOT an ingredient of a Promotion mix?


Direct marketing

Sales promotion

Warehousing

Advertising




Time Left 89

sec(s)


Which of the following appeals used in advertising that is directed to audience for a social cause?


Rational

Moral

Emotional

Economical




Time Left 87

sec(s)


Which one of the following is the example of interactive advertising?


TV

Radio

Cable

Internet




Time Left 89

sec(s)


Which one of the following is the limitation of TV as an advertising medium?


Cost

Clutter

Fleeting message

All of the given options




Time Left 87

sec(s)


Which of the following refers to potential audience might be exposed to the advertising message?


Reach

Frequency

Scheduling

Coverage






Muhammad Soban

0333-7637637


Time Left 88

sec(s)


There are many definitions of "Advertising". Which of the following is a key parameter to define advertising?


Identifiable Sponsor

Competitive Advantage

Target Audience

Company Mission



Time Left 88

sec(s)



In which one of the following components, agency analyzes whether message content & presentation will perform as

desired or what changes may be required?


Copy research

Media research

Market research

Distribution research



Time Left 89

sec(s)


A brand is a shorthand method which a manufacturer can use to identify its product as being distinctive. However, to be of

value to a customer, this depends on which of the following brand characteristics being present?


Awareness

Interest

An emotional attribute

Consistency



Time Left 89

sec(s)


In a TV ad a celebrity tells you about the functions and utilization of a product. Which of the following appeals is used in

this advertising?


Rational appeal

Emotional appeal

Moral appeal

Natural appeal



Time Left 89

sec(s)


Which of the following differentiates advertising from public relations?


Control on creativity

Unlimited contacts with client

Paid for space or time in mass media

All of the given options



Time Left 89

sec(s)


Which one of the following is NOT a part of Advertising Pyramid?


Attention

Desire

Need

Interest



Time Left 89

sec(s)


Which of the following is NOT a part of the external marketing environment?


Cultural and social environment

Technological environment

Manufacturing environment

Economic environment



Time Left 88

sec(s)


Which one of the following is the basic purpose of marketing?


Identify target customers

Identify needs and demands of customers

Identify market segment

Identify buyers and sellers



Time Left 89

sec(s)


In an advertisement, the verbal portion including headlines, body, and signature, is called:


Layout

Script

Copy

Story Board



Time Left 89

sec(s)


When 'Internet' was used as a new medium for advertisement?


1991

1992

1993

1990



Time Left 89

sec(s)


Which one of the following methods can determine the advertising budget?


Competitive parity method

Rating method

Gross percentage method

Ratio method



Time Left 89

sec(s)


All of the following are the components of price, EXCEPT:


List price

Discount

Warranties

Payment mode



Time Left 89

sec(s)


Posters and bill boards are the examples of:


Out door Advertising

In-house Advertising

Non-Commercial Advertising

Hard Selling Advertising



Time Left 88

sec(s)


When 1st TV commercial was launched?


1977

1979

1980

1978



Time Left 89

sec(s)


What are the factors that can be influenced while selecting an effective media?


Product characteristics

Media objectives

Media budget

All of these






Muhammad Soban

0333-7637637


My Quiz Mkt621-3 by Soban

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