My presentation at Digital Media Symposium about Oman Sail

Oman Sail LLCDigital Media SeminarPrepared by Bader al Hinai / 25th May 2011

ContentsDigital Media Seminar

1. Introduction to Digital Media2. Oman Background3. Oman Sail channels:

• Website• Facebook• Twitter• YouTube• Issuu

www.omansail.com

Oman Sail LLC – Digital Media Seminar

www.omansail.com

• Is it New Media? Social Media? No.

• Main Social Media platforms worldwide:

• Facebook

• Twitter

• YouTube

• Blogger

• Foursquare

• Linked-In

Digital MediaIntroduction


www.omansail.com

• Facebook inception

• Statistics worldwide: 683 581 920

• Top countries:

Digital MediaFacebook


www.omansail.com

• 5 years old

• Statistics worldwide: About 200,000,000

• Top countries:

Digital MediaTwitter


www.omansail.com

• 6 years old

• Statistics:

• About 300,000,000 users worldwide

• 700,000,000 playbacks in 2010

• 100,000,000 daily views on mobile

Digital MediaYouTube


www.omansail.com

• Omanis who use computers: 53.8% of total population

• Facebook statistics of Oman [Socialbakers.com]

OmanOverview


http://www.socialbakers.com/facebook-statistics/oman

www.omansail.com

• Oman Sail has 5 digital channels online:

• Website

• Facebook

• Twitter

• YouTube

• Issuu

Oman SailRaising the bar


www.omansail.com

• Omansail.com is ranked #1,886,926 in the world

• Visitors spend about 52 seconds on each page view

• A total of two minutes on the site during each visit

• Traffic rank of 2,559 among users in Oman

• Approximately 77% visitors from Oman

Oman SailWebsite


http://www.omansail.com/

www.omansail.com

• From 5,884 fans in Q4 2010 to 6,356 fans in Q1 2011

• New additions to Facebook in Q1:

• For the 1st time in the country we have introduced ‘Live Web-chat’ that enables our fans (including media people) to ask questions live via our Facebook page and get the answers in the live video interview.

• 5 languages (En, Ar, Fr, Sw, Cn) and more Arabic content to build on our local fans base.

• We started customizing content to target different nationalities (like interviews with Sidney Gavignet for the French market).

Oman SailFacebook


www.omansail.com

• Q1 highlights:

• In 21st January we reached 6,000 fans.

• During Extreme Sailing Series Act 1 in Muscat, our Facebook page witnessed a rapid growth in fans number.

• The demographics show that 64% of our fans are males. However, female fan number is expected to increase after launching our Women Sailing Program.

• Statistics

Oman SailFacebook


http://www.socialbakers.com/facebook-pages/279770832327-oman-sail

www.omansail.com

• From 829 in Q4 2010 to 1,183 followers in Q1 2011

• More followers from the local market (as Twitter is being adopted locally due to the political and social developments)

• About 85% of @OmanSail tweets happen between 8:00am and 12:pm (Peak time in Oman and US).

• The words ‘Oman’, ‘Muscat’, and ‘The Wave’ are the most frequently mentioned words in @OmanSail tweets.

Oman SailTwitter


www.omansail.com

• 50,237 total views with 48,000 as target for Q1 2011

• Most viewers are located in Oman, USA, and UK. France, Germany, Spain, Canada and Australia come next.

• More non-sailing content have been uploaded to create more interest (education, pride, and fun videos).

• Top views were during Route du Rhum when Oman Air Majan had an accident.

Oman SailYouTube


www.omansail.com

• 2727 views in 2 years• 12 documents uploaded

Oman SailIssuu


QuestionsDigital Media Seminar

www.omansail.com


Shukran.Digital Media Seminar

www.omansail.com


My presentation at Digital Media Symposium about Oman Sail

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Transcript of My presentation at Digital Media Symposium about Oman Sail