My Phone Plays Fetch
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Transcript of My Phone Plays Fetch
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MY PHONE PLAYS FETCH
Mobile Devices – Work or Play?
By Emese Somogyvari
Image by Robert Bejil Photography
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In 1973, Motorola’s Dr. Martin Cooper walked the streets of New York City while calling rival AT&T’s Bell Labs on the new Motorola mobile phone, in front of reporters
Image by Yellow.Cat
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By 2010 there were 5.3 billion mobile subscribers
That’s 77% of the world’s population
Source: Global Mobile Statistics 2011 – mobiThinkingImage by woodleywonderworks
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Before 2007, the main functionality of mobile devices was phone and text
Not only convenient, but also practical
Image by oslay
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The appeal
of mobile
devices grew in 2007 with Apple’s launch of the iPhone
Image by Ian’s Shutter Habit
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Opening weekend sales of iPhones was nearly half a million
And that was before the App Store
Image by qthomasbower
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Google followed in 2008 with it’s release of AndroidImage by topgold
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The iPhone App Store, and Marketplace for Android users opened in 2008 and 2009 respectively
Image by nunnui
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Over 10 billion apps have been downloaded to date
Games hold their position as the most downloaded app
Source: Global Mobile Statistics 2011 – mobiThinkingImage by Cristiano Betta
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This questions the initial appeal of mobile devices: fun or functionality?
Image by JD Hancock
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30% of mobile
subscribers are
SmartPhone users
An even smaller
percentage of apps are
business related
Source: Top Ten SmartPhone Market Statistics and Projections – Online Marketing Trends
Image by J_O_I_D
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So what’s really making mobile devices so attractive?
Image by webtreats
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60% of time spent on mobile internet is spent on social media sites
Source: Staying Ahead by Being Mobile – Ground Truth
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Staying connected is now easier than ever
Image by Radar Communication
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And there’s something for everyone….
Image by Mike Licht
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Schools are now embracing mobile devices as
learning tools
Image by mortsan
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iPads come naturally to infants and toddlers
Image by novemberwolf
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And now they come in a wide variety of
colours
Image by Incase
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Cell phones have become fashion accessories
Image by Ivonne (bijoux and crafts)
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It seems as though the “cool and
wow” factor is triumphing over convenience and functionality
Image by Ralph Hockens
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1 in 4 apps, once downloaded, are never used again
App-athy?
Source: Global Mobile Statistics 2011 – mobiThinking
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So then why not go with a basic cell phone?
Image by JD Hancock
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Image by Pink Sherbet Photgraphy
All images are Creative Commons-licensed requiring attribution and
sourced from Flickr