An

AWESOMEJOURNEY

This Internship under Prof. Sameer Mathur has been an Excellent opportunity for me to learn various things right from Making presentations to the Marketing basics & then its Practical applications in Today’s world.

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Creating & Delivering

Presentations

Marketing ideas &

application in INDIA

Reading & Analyzing

HARVARD ARTICLE

Basics of Marketin

g

Creating & Delivering Presentations

Mentors

Garr Reynolds Jesse Desjardins

How to make Good Presentations ?

How to Deliver them in front of Audience ?

How to make your audience listen to you ?

Creating Slides

Learning How to prepare best Slides

Delivering in Front of

Audience

Learning the act of Storytelling

Marketing as a Subject

Detailed &

Thorough Study

Topics Included Marketing Market Research Customer Relation Analyzing Market Developing Brand Management Retailing & Selling Managing Communications

How to ImplementMarketing Ideas in INDIA ?

Learning through Cases

What is Case ?

Learning How to use Case .

How to Analyze the Case.

Analyzing the Situation that you are put In.

Learning the Concepts & Ideas of

Harvard Article

War between Brand & Private Labels.

What should they do to Increase their Popularity.

BRANDED LABELS• A brand is a distinguishing name and/or symbol (such as a

logo, trademark, or package design) intended to identify the goods or services of either one seller or a group of sellers, and to differentiate those goods or services from those of competitors.

• Brands are trustworthy, delivering quality, consistency and innovation at fair price. A product is something that is made in a factory; a brand is something that is bought by a customer.

• A product can be copied by a competitor, a brand is unique. A product can be quickly outdated, a successful brand is timeless. Branding is about building a unique identity which can be protected and sustained against competition.

PRIVATE LABELS

• The term private label can be defined as products marketed by retailers and other members of the distribution chain. Private Label is any brand that is owned by the retailer or the distributor and is sold only in its own outlets. They are also called in-store brands.

• Strong Private Labels have been exported by one retailer to another, typically based on an exclusive agreement. That brand be the retailer’s own name or a name created exclusively by that retailer.

If You Don’t , Don’t start

• Brand name manufacturers make private label goods only to use occasional excess production capacity .

• Excess stock can be sold in a private label.

• The manufacturer may start taking orders for the private label where the market share of its own brand is weak.

• The company’s strategy may be confused.

Strategies• Invest in brand equities: Brand name is the

most important asset for a company.• Innovate wisely: Desperate to increase sales

presence can harm their gain and market share.• Use fighting brand sparingly: to prevent the

huge loss that would occur if a leading national brand tried to drop price.

• Build trade relationships: to build trade relationships with retailers and wholesalers. Conduct business and satisfaction survey with customers and retailers too.

• Manage the price Spread: brand manufacture must monitor the price gap between each national brand and other brands including private label.

These slides were created by SOHIT KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)