My Ideas

Claudechew

BrandingUsing launchrock.com• This is a launching soon web site, which would generate

hype before the actual thing started.• Is free to use.• Can promote branding

BrandingMeans can be

change

BrandingMeans can be

change

BrandingCreate a facebook page, to help promoting the sites as well.

• Facebook started to charge page owner on posting• Have a walk-around solution for this.

Branding

Branding

Branding

Branding

Branding

Branding

BrandingOur Brand Story• Food at your finger tips• Deliciously on you1. Main Selling Point

Photo for each food Easy navigation Authentic reviews Easy locator

Ness Dining Guide (App Store Download)

Revenue GenerationSome StatsOn Year 2011,

13,508 License on Hawker Stall (in HDB Hawker Center)14,377 License on Food Shops

13,829 License on Food Stalls (Sells under Food Shops)

• Say on average 10% of the list advertise with us.• ~ 1300 Hawker• ~ 1400 Restaurant

Revenue GenerationFood Owner Management

• Allow owner to manage reviews, response to review of users.• Adhoc Response for free? But need to authenticate

• Allow them to manage restaurant Info

• Menu Manager• Free Usage

• Up to 10 Menu Items

• Member Usage• No Limit

• Special Offers/Promo• AdHoc Promo• Allow download of coupon• Charge Per Campaign • Say ~ SGD50 each Campaign for 2 Weeks• 2500 Campaign Per Year• ~ SGD 100 X 2500 = SGD 250,000• If Promo require purchase of Voucher – We charge per purchase on top of the promo fees.

• Each year we collect 2K for Restaurant, 1K for hawker to manage and promote (full feature access)

• ~ SGD 2,000 X (10% of total restaurant) 1400 = SGD 2,800,000• ~ SGD 1,000 X (10% of total hawker) 1300 = SGD 1,300,000

• Give Up to 30 Campaign Run Per Year, additional charge 50% off.

Revenue GenerationAdvertisement• using Bidding System? With minimum sum)

• Banner /Footer advertisement• Photo list, every page will have a ads slot.• Always on Top

Banner Header Ads (BiD)

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Pic Ads (BiD) Pic Pic

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Footer Header Ads (BiD)

Revenue GenerationAdvertisement• using Bidding System? With minimum sum)

• Banner /Footer advertisement • (Main Page, 15 Food Categories, 20 Singapore Area) each got 5 slot• 365 Days X 36 X SGD 5 (Average) X 2 X 5 = SGD 657,000

• Photo list, every page will have a ads slot.• Random, say we have 50.• 365 Days X 50 X SGD 1 = SGD 18,250

• Always on Top• Top 5 • 365 Days X 5 X SGD 10 = SGD 18,250

Banner Header Ads (BiD)

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Pic Ads (BiD) Pic Pic

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Footer Header Ads (BiD)

Revenue Generation

Revenue GenerationAdvertisement• Email Campaign• Something like facebook.• Allow several setting like target

audience/preference• Use CPM/Click to charge• CPM – Cost per 100 View (every 100 email

sent will be charge X dollar)• Click – User Click to view the link/ charges.

Preliminary Ideas.

Revenue GenerationNew Establishment (Within 3 month)• Will have special price of SGD1K to

promote. • Full access to Food Owner

Management.• RUN 20 Campaign for free• A Special Page on Main page for 1

Months

• Subsequence to subscribe to member fees @ 30% off