Industry Profile

Medical Tourism

Medical tourism (also called medical travel, health tourism or global healthcare) is a term initially coined by travel agencies and the mass media to describe the rapidly-growing practice of travelling across international borders to obtain health care. It also refers pejoratively to the practice of healthcare providers travelling internationally to deliver healthcare.

Services typically sought by travelers include elective procedures as Ill as complex specialized surgeries such as joint replacement (knee/hip), cardiac surgery, dental surgery, and cosmetic surgeries. Individuals with rare genetic disorders may travel to another country where treatment of these conditions is better understood. However, virtually every type of health care, including psychiatry, alternative treatments, convalescent care and even burial services are available.

Broadly speaking, Medical Tourism has now become a common form of vacationing covering a broad range of medical services. It is a combination of leisure, fun and recreation along with healthcare and Illness. India offers a health holiday, leaving behind your tensions and coming into a relaxing environment close to nature. At the same time you are able to receive an orientation that will help you to improve your life in terms of your health and Ill being. It is like rejuvenation and cleanup process at all levels-physical, psychological and expressive.

HistoryThe first recorded instance of medical tourism dates back thousands of years to when Greek pilgrims traveled from all over the Mediterranean to the small territory in the Saronic Gulf called Epidauria. This territory was the sanctuary of the healing god Asklepios. Epidauria became the original travel destination for medical tourism.

Spa towns and sanitariums may be considered an early form of medical tourism. In eighteenth century England, for example, patients visited spas because they Ire places with supposedly health-giving mineral waters, treating diseases from gout to liver disorders andbronchitis.

Medical Tourism in India

Medical tourism is a growing sector in India. India’s medical tourism sector is expected to experience an annual growth rate of 30%, making it a $2 billion industry by 2015. As medical treatment costs in the developed world balloon - with the United States leading the way - more and more westerners are finding the prospect of international travel for medical care increasingly appealing. An estimated profit 150,000 rupees by these travel to India for low-priced healthcare procedures every year.

1

Today India is one of the country which is being upgraded with the medical treatment such as Yoga and Ayurveda along with other surgeries. However, a nice blend of top class medical expertise at attractive prices is helping a rise in the number of Indian corporate hospitals attracting foreign patients from all over the world.

In comparison with Thailand, Singapore and other Asian countries which have advanced medical amenities and built in medical tourism options along with good hospitals, salubrious climate and visitor destination, the quickly growing Indian corporate hospital sector has to still go a long way.

But, things are changing radically in favor of India, particularly in view of the high eminence expertise of medical professionals, backed by the fast improving tools and nursing amenities, and above all, the cost-effectiveness of the pack up.

Why are people doing it?

Three Primary Reasons to Travel for Medical Care:

There are many reasons to travel abroad for medical care.  The three primary reasons are cost, quality of care, and availability of care.

Medical care costs in the United States are astronomical.  The costs create a heavy burden for those of us with health insurance, but they can bankrupt a person without.   A 2008 Census Bureau report should that 15% of Americans had no health insurance coverage at all.  45 percent of Americans have no dental coverage.

Cost Savings

Shopping in a global market for medical providers can produce significant savings.  In some cases, the costs can be as little as 10% of what you would pay in the U.S.  Here are some examples:

Hip Replacement:  US: $45,000 – 92,000 – In India = $9,000

Gastric Bypass Surgery: US: $32,000 – In Costa Rica = $12,000

Dental bridge in the US about $2,500 – In Mexico = $250.

Quality of Care

You might think that you have to compromise quality of care for these cost savings.  Of course, you need to do your research on your provider.  But, in fact this is something I should probably be doing for our providers here at home as Ill.

There are international bodies such as JCI, patients beyond borders, and ISO that provide certification of medical facilities and providers.  The American Medical Association has also recently release guidelines for use of medical tourism

2

Often I find that medical facilities catering to the medical tourism trade take great care to achieve the highest levels of quality.  I read account after account of people who Ire more than satisfied with their level of service.  Reputation is everything to a clinic trying to attract foreigners for medical procedures.  The top facilities are Ill aware of this.

Availability of Care

A third incentive for medical tourism is available care.  I read a firsthand account from a Parkinson’s patient who was nearly wheel chair bound.  He had watched his father die a slow and painful death in a wheelchair from the same disease.

After some research he found a clinic in Mexico providing Stem Cell therapy.  After only three Ieks of treatment, he was walking upright and without a cane again.  This same therapy was not available in the US.

Medical Tourism is becoming a surprisingly popular alternative to local medicine.  The extremely high cost of modern medicine has brought an economy of scale to the industry.  With procedures costing hundreds of thousands of dollars in the U.S., the cost and burden of travel can easily be offset for many situations.

Global leaders in the industry have taken notice and built world-class facilities with world-class doctors to take advantage of the market, bringing back a sense of customer service to medicine with it.  The ability to shop this global market allows consumers to make personal choices about the treatments that are best for them and fit their needs.

Medical Tourism is never going to replace our local family practice doctor doing regular exams, or the care of our nearby emergency room.  But for high cost, non-emergent treatments, medical tourism is one more way that our world is getting a little bit smaller.

3

Why Medical Tourism..?

Fig.1 show the importance of medical tourism

Fig.1

4

Barriers in the medical tourism industry:

Fig.2 shows barriers in the medical tourism industry

Scope of Medical Tourism in India:

India is a good location to receive medical treatments and considered a leader in promoting medical tourism. Since the government is actively participating in the expansion of this industry, there is much investment in the facilities and resources needed for medical tourists. Including the production of an estimated 20, 000 - 30,000 doctors and nurses each year. At an approximate growth of 30% each year, studies conducted by government and private sectors in India estimate that medical tourism could bring between $1 billion and $2 billion US into India by 2012. With all this investment, as well as the growing nature of this competitive market, patients from western countries are usually offered high quality service packages at a fraction of the treatment cost in the home country. These packages often include:

flight transfers hotels treatment  post-operative vacation

5

Objective of the studyPurpose

This project was done under four heads

Business Development- I have Identifying new business opportunities for Building

network & Business Associates for generating leads (foreign patients).

New Age Media- I have been responsible for engaging the community via a

number of new media tools and platforms, enhancing the BMTPL(Bonanza

Medical Tourism Pvt. Ltd. ) brand and growing awareness of the people.

Selling of Health Card- As a Health card sales representative, I was responsible

for selling health care services to business and Individuals. My job was to

demonstrate to the client that my product is convenient, more effective or more

economical than its rivals.

Marketing Research- Get Filled questionnaires for getting feedback & overview

from the foreigners to check whether they are interested in taking medical

treatment in India or not.

Limitations

The main limitation which I came across during my internship in business development is

as I do not belong to Jaipur, so it is very difficult for me in making contact & getting

business lead.

In New Age Media the main limitation which I came across while posting of blogs &

content development on social websites is as I am using the secondary data for posting

building content. So it creates problem due to less content.

In Selling of health card the main problem is as I don’t have the comparative study of

diagnostic center of the prices prevailing in the market.

In marketing research I don’t able to get enough number of foreigners as may-July is the

off season, for proper marketing research BMTPL should go during the peak season(after

summer season).

Scope

6

This report does not focus only on BMTPL the reference can be referred by other medical tourism also. Even the entire industry can used this information other than Bonanza

Building network Business Associates for generating leads (foreign patients) Updating the Associates with new development and communicating them with new

policies.

Research Methodology

Research Design- Both Descriptive and exploratory

Descriptive research is used to conduct the analysis in business development and new age media project. Market research project is based on exploratory research

Sample size-

Business development- 50 New age media-

blogs-110 Social sites-75 Listing-50

Research instrument- Questionnaire Secondary data

7

Company profile

About Bonanza GroupA financial powerhouse! That’s what Bonanza is known for. Established in the year 1994, Bonanza developed into one of the largest financial services and broking house in India within a short span of time. Today, Bonanza is the fastest growing financial service with 5 mega group companies under it. With diligent effort, acknowledged industry leadership and experience, Bonanza has spread its trustworthy tentacles all over the country with pan-India presence across more than 1611 outlets spread across 550 cities.

Now they enter into a new arm of providing services with Bonanza Medical tourism Pvt Ltd: Lifeline2Health.

Vision

Their vision is to become the most recognized, preferred healthcare solutions provider for Indian as well as international population. They look forward to provide a global health network that can facilitate the medical necessities of the global population through the distribution of health & wellness.

Mission

Bonanza Medical Tourism will be your intermediary in health care vacation in India by providing access to trained doctors, surgeons, and accredited hospitals as well as any compliments to your vacation. They will design you the safest and best quality medical care and luxurious recovery package in the beautiful destination of your choice, which allows you to return inspired by your health and prepared to live a more contented life.

They operate with Multi-Specialty Hospitals, which provide secondary and tertiary healthcare to patients. Their network of hospitals also include ‘centers of excellence’ providing healthcare in various areas, such as cardiac care, orthopedics, neurosciences, oncology, renal care, gastroenterology, mother and child care among others. To deliver the best Indian healthcare, they are partnered with a select number of leading medical specialists and private hospitals to offer the highest possible standards to patients.

While our case management desk takes care of each and every necessity of your treatment, our Centralized Travel Desk is committed to take care of your post operative stay. They offer you the best stay options for your speedy and healthy recovery showcasing the best of Indian hospitality. The tourism element and the feel of India will be an added advantage for your attendant and family members. They ensure that you go back in high spirits and good memories.

8

Bonanza’s group Companies:

Bonanza Medical Tourism Pvt Ltd

Bonanza Portfolio Ltd Bonanza Commodity Brokers Pvt Ltd

Bonanza Insurance brokers Pvt Ltd

Bonanza Global DMCC Dubai

Sunglow Fininvest Pvt Ltd

Bonanza Corporate Solutions Pvt Ltd

SWOT Analysis of BMTPL

9

Strengths

• Large market

• Ability to build unique product

• Goodwill and support of the whole group

• Technology

Weaknesses

• No market share

• Initial Stages of product development

• Not enough resources

• Delay in Building Strategy

Opportunities

• Add new products

• Penetrate into a new segments

• Sales force development

• Continuing to expand globally

• Use new form of channels and reach new market

Threats

• Major Hospital as direct competition

• Huge money involved in promotion of such product

• Rising new players

Business Development

New business development concerns all the activities involved in realizing new business opportunities, including product or service design, business model design, and marketing. When splitting business development into two parts, I have: ‘businesses and ‘development’. The first things that come into mind when looking at business are: economics, finance, managerial activities, competition, prices, marketing, etc. All of these keywords are related to risk and entrepreneurship and clearly indicate the primary scope of the term ‘business development’. Development is very abstract and can be linked with some of the following keywords: technological improvement, cost reduction, general Ilfare, improved relations, movement in a (positive) direction, etc.

In the traditional definition of Business development, Business Development is mostly seen as growing an enterprise, with a number of techniques. The mentioned techniques differ, but in fact all of them are about traditional marketing. The main question in these issues is: how to find, reach and approach customers and how to make/keep them satisfied, possibly with new products. Since this definition is limited and lacks some essential factors in business developing, a complete new definition of Business Development will be introduced. Of course, the theory on “traditional” marketing is still correct and can be adopted from the old definition. When supplying a solution, it is important to focus on the total offering you give instead of only focusing on the product or service. An offering is a package consisting of different proportions of physical product, service, advice, delivery and the costs, including price that are involved in using it. Hereby the advice, adaptation to the customer and the costs are the most important factors to get the right combination within the offering. Drawing on contingency theory, an idea central to new business development is that different product-market- technology combinations can require different marketing strategies and business models to make them a success To chart the factors that are involved and create synergy between them, new business development draws heavily upon the fields of technology and business networks. The new business development process is to

10

recognize chances and opportunities in a fast changing technological environment. Often uncertainty arises because of new technology and their new markets.

Business development in Bonanza Medical Tourism

Medical Tourism Promotion

The unique selling points of the medical tourism industry are its cost effectiveness and its combination with the attractions of tourism. The latter also uses the ploy of selling the exotica of the countries involved as Ill as the packaging of health care with traditional therapies and treatment methods. Price advantage is, of course, a major selling point. The slogan, thus, is First World treatment at Third World prices. The cost differential across the board is huge: only a tenth and sometimes even a sixteenth of the cost in the west.

Since competitive advantages for the different components of the medical tourism system lie with different players, forming inter-organizational networks with a common marketing front might turn out to be a great idea. This coordinated move will synergize the operations and minimize the scope of service failures.

E-marketing of medical tourism services will help the medical tourism firm to reach the customer directly, bypassing the middlemen. This will help the firm to provide services at a lower price, on time, and in a highly customized manner. Probably, such an e-platform can facilitate initial consultations via tele-medicine facilities before the patient embarks upon the trip.

Since medical service is a credence (complex) service, long term relationship building and maintaining the same will be the key to sustained business. No firm that wants to continue in this business should look towards one-time transaction-specific approaches. Firms should tap on referrals, positive words of mouth, etc since these carry more credential that an impersonal advertisement.

Yet, patients are now learning more and more about their own illnesses, and are most familiar with their available treatment options. Patient marketing, such as with an informative website, transparent pricing schemes, or advertising placements such as within in-flight magazines have thus become basic information and advertising platforms. However, healthcare providers need to be aware of the varying influence that other stakeholders may have. For instance, the doctor’s opinion in conservative markets like Japan or Korea is seldom challenged. In contrast, a key influencer in the Middle East might instead be the multinational corporations sponsoring their expatriates for overseas treatment. As such, marketing efforts across different markets could be targeted towards the patients, the referring doctors, hospitals, insurers, or corporations--depending on who the actual decision-influencers are.

11

Hospitals that are successfully attracting foreign patients enlarge their geographical footprints with representative offices or agencies in other countries. For example, CromIll Hospital in the UK has representatives in India and Pakistan, while hospitals in Singapore are also setting up offices such as in Indonesia or the Middle East. These agents help establish and maintain relationships such as with local hospitals, doctors, embassies, sponsor corporations, or insurers. Participating in different events also facilitates such relationships. For instance, trade shows, exhibitions or training seminars allow healthcare providers to share their medical expertise, while longer-term physician exchanges may also be organized in alliance with medical universities.

Task and Responsibilities

Identifying new business opportunities Building network Business Associates for generating leads (foreign patients) Getting direct lead Updating the Associates with new development and communicating them with new

policies. Sharing of revenue as per agreement Deciding on share on case to case basis Empowering and extracting information and contacts with the associates Keep Business partners motivated

Respective areas in which I work for business development

1. Doctors and hospitals2. Escorts3. Hotels4. Tour and travelers5. Handicraft6. Money Exchanges

These are the main areas where business associate can be made. In these areas I had worked upon Hotel and Gems & Jewelery.

Hotels 12

A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone, an alarm clock, a television, a safe, a bar with snack foods and drinks, and facilities for making tea and coffee. Luxury features include bathrobes and slippers, a pillow menu, twin-sink vanities, and Jacuzzi bathtubs. Larger hotels may provide additional guest facilities such as a swimming pool, fitness center, business center, childcare, conference facilities and social function services.

What we think about Hotels:

Hotel Industry is one of the most substantial factors for Medical Tourism Industry. It could provide the necessary substructures for Tourism. Therefore the growth in Medical Tourism industry depends on growth in Hotel industry.

I think that hotel will give a big amount of profit. Because whenever any foreigner come India, their first need would be a palace where they can stay & spend their most of the time. So I think we should tie up with them on the commission basis.

Reality:

Hotels have their own policy and regulation. A hotel is not a single entity, because in a hotel so many workers work, and these all workers don’t suppose to do work for any other firm, according to their policy. So they can’t do tie up with us.

Talking about owner of the hotel, some time they get ready for holding and standees, but they don’t want sign legal document. They argued that “yes, foreigners stay there but they don’t do any interaction with our staff member. If we started promoting your service, may be they can fed up with us & we can lose our client. So In short we are not going to sell or promoting about your company by words”.

List of Hotels which I have visited- 13

Serial No.

Name of the Shop

1 Arya Niwas2 Jai Mangal Palace3 HR Palace4 Indiana Classic5 Lal Mahal palace6 Jas villas7 Tordi Haveli8 Vassanti Niwas9 Barwara Kothi10 Trident Jaipur

Gems & Jewellery

Gems and Jewellery is an important emerging sector in the Indian Economy. Ranked among the fastest growing sectors, it is also a leading sector for foreign exchange generation.

The gems and jewellery industry is very much fascinating being traditionally glamorous and artistically modern. This business employees and engages millions; cover wide activities such as raw material procurement from far flung Africa, Australia, Canada and Russia, and transforming these into products in demand with the skills available in China, India, Italy and Turkey for the sophisticated markets in the USA, Europe, Far East, Middle East and Asia.

List of Gems & Jewellery which I have visited

14

Serial No.

Name of the Shop

1 Shri Ganesham Jewellery2 Maharaja Gems3 Bhartiya Gems & Jewellery4 Amit Emporium5 Prahlad Das Omprakash6 Raja Gems7 Pink City 8 Shivam Gems9 Paradise Gems10 Treasure of Indian Art11 Shri Gopal Gems & Jewellery12 Tulsi (Om Prakash Paliwal)13 Anand Gems14 Jaipur Gems15 Purnima Jewellery16 Sunil Gems & Jewellery17 Chirag Enterprise18 Rajasthan Art Palace 19 Indian Crafts Bazaar20 Shree Ganpati Arts

15

New age media

build it. Branding a commodity ensures mouth of word advertising in the latter stages that makes continuity of matter for time to come.

In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution.

As Marketing Sherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.”

To document the evolution in maturation of new media marketing, Marketing Sherpa published its 2010 Social Media Marketing Benchmark Report. The undercurrent of the report is rooted in the shift from hype to methodology, observing that many marketers jumped on board Twitter, Facebook, blogs, and other social media platforms without a plan for defining, achieving, or measuring success. The general reaction of the more than 2,300 marketers who participated in the report was that current social media tactics Ire counter-intuitive to proven marketing principles.

This is why I believe that business success stories shared to date Ire wonderful to read, but they didn’t necessarily serve as a framework for my work. Too many assumptions have been made and

16

The faces of Advertising too have changed. The concept of traditional advertising through newspapers has been replaced with new age digitalized advertising. The advent of the internet has opened up a medium where you could connect to millions of individual at any given point of time. Advertising agencies hire media planning and buying agencies that in turn deploy creative professionals to conceptualize and frame innovative ideas that will propel a business to a new level and in process brand

business considerations compromised while they learned how to embrace and employ new media in a very public spotlight.

What targets we all interns have:

We have to make 110 blog sites as a target.We have to make 75 social sites as a target.We have to list bonanza in 75 website.We have to increase list of likes in facebook at least 90 likes more.Content development

Project on which I worked in New Age Media

I had worked upon Blogs and on facebook. I have Created 110 ID on blog sites on the name of bonanza and in the other hand I increase the facebook likes from 20 to 45.

Blogs 

Blog is a discussion or information site published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. Anyone can Use a blog whenever they want to post articles on a regular basis for the world to see. The blog allows to easily create these articles‚ and automatically indexes these articles by date and categories.

17

Steps- Created 110 ID on blog sites on the name of bonanza. Build up the content of bonanza from secondary data for the promotion Posted different content on all 110 sites according to the need of consumer,

because every country have different blog sites preferred by them.

Problems which I have faced-

Time constraints- As I am using the secondary data for posting & creating of blog. So it creates problem due to less content.

Page of BMTPL on My Blog

18

Selling of Health Card

19

Healthcare Scenario In India

Overview

India’s health system can be categorized into three distinct

a) In the initial phase of 1947-1983, health policy was assumed to be based on two broad principles:

That none should be denied healthcare for want of ability to pay, and That it was the responsibility of the state to provide healthcare to the people.

This phase saw moderate achievements.

b) In the second phase of 1983-2000, a National Health Policy was announced for the first time in 1983, which articulated the need to encourage private initiative in healthcare service delivery and encouraged the private sector to invest in healthcare infrastructure through subsidies. The policy also enhanced the access to publicly funded primary healthcare, facilitating expansion of health facilities in rural areas through National Health Programmes (NHPs).

c) The third phase, post-2000, is witnessing a further shift and broadening of focus; the current phase addresses key issues such as public-private partnership, liberalization of insurance sector, and the government as a financier.

Healthcare Education and Research

The Government has set up regulatory bodies with the objectives of monitoring the standard of medical education, and promoting Training and research activities in the country. The overall objective is to sustain the production of medical and para-medical human Resources to meet the requirement of healthcare delivery system in India.

20

Bonanza in Health services

BMTPL has started a service with name of Health Card. Health card is a card which is made for give convenience to customer. By health card BMPTL gives opportunity to customer that they can get different type of health services like routine body checkup and all for male and female. Now I am going to explain BMTPL health card package.

Bonanza Medical Tourism’s Health Cards Packages with Religare

Convenient Comprehensive Health Package (Male / Female)

Added Advantages:

Free Home Collection – So that your clients do not have to Visit any Hospital / Diagnostic Centers / Clinics, The package Test Specimen will collected from their home.

The reports will be sent on your E-Mail ID and at your home Address.

Note: Candidates should observe 10-12 Hours of Fasting for the above package.

21

Test Name MRP

CBC 250

Blood Sugar Fasting 70

Lipid Profile 650

Blood Urea Nitrogen 130

Serum Creatinine 130

SGOT 130

SGPT 130

Total Bilirubin 90

Urine Routine 90

T3, T4, TSH 480

Blood Group & Rh Factor 60

ESR 80

Uric Acid 140

Serum Iron 250

GGT 350

HBsAg 310

RA Factor 280

Religare's Price 3620

Bonanza Price 1500

Total Difference 2120

Difference in % 58.56%

Advanced Comprehensive Health Check-Up Package

Male   Female  Test Name MRP Test Name MRPCBC 250 CBC 250Blood Sugar Fasting 70 Blood Sugar Fasting 70Lipid Profile 650 Lipid Profile 650Blood Urea Nitrogen 130 Blood Urea Nitrogen 130Serum Creatinine 130 Serum Creatinine 130SGOT 130 SGOT 130SGPT 130 SGPT 130Total Bilirubin 90 Total Bilirubin 90HBsAg 310 HBsAg 310Urine Routine 90 Urine Routine 90TSH 200 TSH 200PSA (For Male) 650 PAP Smear (For Female) 325Blood Group & Rh Factor

60 Blood Group & Rh Factor 60

ESR 80 ESR 80Uric Acid 140 Uric Acid 140Serum Iron 250 Serum Iron 250ECG 125 ECG 125

22

X-ray (Chest) 150 X-ray (Chest) 150TMT / 2D Echo 1200 TMT / 2D Echo 1200General Physical Examination

150 General Physical Examination

150

Post Consultation 150 Post Consultation 150Religare Price 5135 Total 4810Bonanza Price 2000 Selling Price 2000Total Difference 3135 2810Difference in % 61.05% 58.42%

Added Advantages:

Free Home Collection for blood and urine samples – So that you can visit the centre at your convenience for the rest of non pathological tests (after prior appointment).

For the non pathological investigations the card holder have to come down the our Religare Illness centre situated at shop no 5,6,7 sec-5 shopping center opp. IIS School, V T Road Crossing, Shipra Path, Mansarovar, Jaipur.

The soft copy of the reports will send on customer’s E-Mail ID.

Note: Candidates should observe 10-12 Hours of Fasting for the above package. Apart form this packages the Bonanza Health cardholders can avail 15% discount on any pathological tests (excluding International Tests).

Important clause:

1. Profit Sharing –

For the individual pathological investigations, the SRL will give 15% discount on MRP to the Bonanza Health Card Holder

23

Health Screening Package

MRP

CBC 250urine routine 90fasting sugare 70ECG 125TSH 200 Religare’s Price 735Bonanza’s Price 400Total Difference 335Discount in % 45.58%

Bonanza Medical Tourism’s Health Cards Packages with Narayana

Complete Health Packages

Complete Health Check (Male) Complete Health Check (Female)Recommended for all Males with/without any Risk Factor to check the entire body

functions

Recommended for all Female with/without any Risk Factor to check the entire body

functionsAge Group-> 35 Years

Special Rates of Bonanza

Age Group-> 35 Years

Special Rate of Bonanza

Component MRP Component MRPCBC 150 CBC 150Blood Glucose Fasting

60 Blood Glucose Fasting

60

Post Prandial 60 Post Prandial 60

24

Health Care Service ProviderNarayana Hrudayalaya Hospitals

Sec-28, Kumbha Marg, Pratap Nagar, Sanganer, Jaipur-302033,

Tel:-0141-5192939

Basic Health Package MRPCBC 250urine routine 90fasting sugare 70ECG 125TSH 200Toltal chol 160Chest X-Ray 150Religare’s Price 1045Bonanza’;s Price 574Total Difference 471 Difference in % 45.07%

Glucose GlucoseLIPID PROFILE 600 LIPID PROFILE 600Liver Function Test

480 Liver Function Test

480

S.Creatinine 75 B.Urea & Urine Routine

120

PSA (Age more than 50 years)/ PFT

550 S. Creatinine 75

S.Uric Acid 100 Paps Smear 300Blood Urea Nitrogen

70 S.Uric Acid 100

Tread Mili Test or 2D Echo

900 S.TSH 200

ECG 100 Tread Mili Test or 2D Echo

900

Ultrasound Upper OR LoIr

450 Mammography 1000

Chest X-Ray PA View

200 Ultrasound LoIr Abdomen

450

Consultation by Internal Medicine

100 Chest X-Ray PA View

200

Consultation by Dietician

100 ECG 100

Unine Routine 50 Consultation by Internal Medicine

100

One Extra Consultation

100 Consultation by Gynecologist

100

Consultation by Dietician

100

One extra Consultation

100

Total 4095 2000 Total 5195 2600Total Difference 2095 Total Difference 2595Differences in % 51.16% Differences in % 49.95%

Value Added Benefits:

The following are the value added benefits that can be availed by all the members under the banner of Bonanza Medical Tourism Pvt.Ltd by presenting their identity:

1. Free one extra Consultation by a specialty doctor after health Check.

25

2. For the individual pathological investigations, the Narayana will give 10% discount on MRP to the Bonanza Health Card Holder.

Note:

• The value added benefits can be availed by all the members by presenting their identity.• Hospital registration charge (Rs.50) shall be applicable for first time.

So these are our packages. I can compare them that BMTPL is giving more cheapest packages then others. So it is a more profitable in the point of customer.

What I have done

But the journey of health card is not so easy. I have faced many problems like :

1. No one is ready to buy in the beginning due to its price that was started from Rs 500 .2. BMTPL has tie-ups with only one diagnostic center (Narayna Hurdayalay Hospital) so and

the people leaving out of that area have the problem to get the check-up done due to its far places.

3. Market segmentation is not so easy.4. Lack of knowledge

Likewise I have faced many problems. Now I would like to mention about what I have done.

I have given my contribution in the making of the design of health card details. I have gone in market to sale health card to customer. That selling was door to door The Target customers Ire sub brokers of Bonanza make money and others shops & offices

Steps-

I have called to 200 sub-brokers of Bonanza & Taken the appointment. After that I Followed those people who has given the positive response While visiting positive followers, many of them are asking for comparative study of the

prices prevailing in the market. I have done the comparative study of all the Diagnostic centres (near c-scheme) &

provided to Bonanza.

I have recommended to BMTPL that as many people have problem regarding location so Bonanza have done tie-up with Religre & also reduces the cost of health card from 500 to 200

26

Market ResearchScope of Market Research:

27

This is our 4th project. I have worked this work in a team. We are the group of 3 people. We have target of 100 questionnaire and we get success to fill all 100 questionnaires. Apart from this we have given our 60 more questionnaire to one person who is helping to us for fulfill the questionnaire. He will give all these questionnaires in the ending of July.

Target People

For our market research target people mainly are foreigners who can give exactly idea about our stage or give idea about perception in their mind.

Target Area

Amber formJalmahalJai garh

These areas were considered as our target area, because in these areas tourists can be found easily.

Model of Market Research

Target population:

28

The target population in this research was Foreigners to check whether they are interested in taking medical treatment in India or not.

Sampling unit:

The sampling units are Foreigners Visited Amber Fort, Jaigarh

Sampling method

For this research we use non-probability sampling, Convenience Sampling & Exploratory Research.

Sample size

We have selected 100 respondents as the sample size due to limitation of time. The respondents can be any gender, any income level, any occupation and any education level.

Sources of data:

The data is basically primary in nature It was obtained from the customers

Data Collection Method:

Our communication approach was basically structured questioning, that is personal interview with the aid of printed questionnaires.

Data Analysis:

The data is represented and analyzed in graphical form.

Graphical Analysis of Questionnaire:

1. Have you ever travelled abroad for some medical help OR for any treatment?

29

B. NOA. YES

Yes No0

102030405060708090

Have you ever travelled abroad for some medical help or for any treat-ment?

Interpretation: Only 20% people travel abroad for their treatment. Rests of 80% don’t aware about

it. It means Medical tourism is not so much popular yet. They don’t even consider about it.

2. Have you ever come across India for your treatment?

Yes No0

102030405060708090

2. Have you ever come across India for your treatment?

Interpretation: Only 10% people come have came across India. Rests of 90% even don’t about it

that India is known for good and economic treatment. They aware about ayurveda. But they don’t want to consider it.

3. How much you are spending per annum for your medical expenses in terms of insurance premium? (average, please mention currency)

Individual - _____________ Family – _____________

30

A. YES B. NO

Nothing Less then 50$ Less then 100$ Less then 500$0

10

20

30

40

50

60

3. How much you are spend-ing per annum for your med-ical expenses in terms of in-surance premium?

Interpretation: 57% people don’t give any answer. May be, they don’t want to disclose it or

maybe they don’t have their medical insurance. Apart from this 13% people spend less than 50$ per annum on their health. 23% people spend less than 100$ but greater than 50$ per annum. 7% people spend less than 500$ but greater than 100$ per annum. It means they don’t want to spend so much on their medical insurance or they don’t

need it.

4. Which are the most preferred destinations for your medical help?

Nothing India Germany Africa Singapore0

1020304050607080

4. Which are the most pre-ferred destinations for your medical help?

Interpretation: As I know only 20% people travel for their treatment. So according to survey 77%

people don’t have any destination for their medical help. Some people have knowledge even they have some choice also.

13% of them preferred India as their medical destination. 7% of them preferred Germany as their medical destination. And 7% of them preferred Singapore as their medical destination. But most of them preferred their own country,

5. Which is the most preferred treatment for which you would consider India as an option? (Kindly tick ( ) wherever applicable)

Cardiac (Heart Related) Oncology(cancer) Orthopedics (Knee/Hip/Shoulder Replacement)

31

Neurology Transplants Ophthalmology (Eye Care) Dental Ayurvedic treatment Cosmetic Surgeries IVF/Surrogacy All

Noth-ing

Cardiac Onco-logy

Or-thopedics

Neuro-logy

Transplants

Oph-thamo-

logy

Dental Ay-urvedi

c Treatment

Cos-metic

Surger-ies

IVF/Surger-

ies

All0

10

20

30

40

50

60

5. Which is the most pre-ferred treatment for which you would consider India as an option?

Interpretation: 60% of people don’t want any treatment from India. They don’t think that India has

good facility and infrastructure in the field of medical. Rest 40% love to do these type of treatment:

9% of them cover Transplants, ophthalmology and Dental. 31% of them love to do ayurvedic treatment. It is clear that firstly foreigners don’t have so much of interest in the medical

treatment. And in case they preferred, they love to do ayurvedic treatment.

6. If you ever visited India for any treatment, then how would you rate our doctors and hospitals in terms of below services? (Please rate on a 1-10 scale)

32

Nothing Proper co-ordination

Admission process

Room services

Nursing staff quality

Doctor surgon

0

20

40

60

80

100

6. If you ever visited India for any treatment, then how would you rate our doctors and hos-pitals in terms of below ser-vices?

Interpretation: 87% of people don’t give any response. Either they don’t want to give any ansIr

about this question or they didn’t have experience about it. Rests of them give same feedback, 7% for all.

7. If you would like to travel to India for any treatment then which cities will you prefer?

Nothing Metro cities only Cities with tourism0

102030405060

If you would like to travek to India for any treatment then which cities will you prefer?

Interpretation: 7% people do not give any response. 33% people love to travel in metro cities only

33

A. Metro cities only B. Cities with tourism options

1(Strongly disagree)

2(Disagree)

3(Neutral)

4(Agree)

5(Strongly

agree)Proper co-ordinationAdmission processRoom servicesNursing Staff qualityDoctor/Surgeon

60% people love to travel cities with tourism. It means if they get any facility related to medical tourism, they can easily adopt it

8. Have you heard of the below named hospitals in India? Narayana Hrudayalaya YES/NO Wockhardt Hospitals YES/NO Artemis Hospital YES/NO Moolchand Hospital YES/NO Bombay Hospital YES/NO Health Care Global Hospitals (HCG) YES/NO Nanavati Hospital YES/NO

Nothing Narayana Hrudayalaya

Wockhardt hospital

Artemis hospital

Moolchand hospital

Bombay hospital

Health care hospital

Nanavati hospital

0102030405060708090

Have you heard of these named hospital in India

Interpretation:

90% people don’t aware about any of hospital. Even they don’t ever listen the name of it. Who tick over the name, most of them have been living here for last some months, because of their training and job.

One of the foreigner marks on the Bombay hospital, only because he listen the name of Bombay at once.

9. Have you ever availed the services of a medical tourism facilitator?

34

A. Yes B. No

Yes No0

102030405060708090

100

9. Have you ever availed the services of a medical tourism facilitator?

Interpretation: No one said yes 100% people don’t ever listen the name of any medical tourism facilitator.

10. If yes, then please mention name:

Yes No0

102030405060708090

100

If yes, please mention name

Interpretation: Nobody knows about any medical facilitator, so they don’t give any name.

11. What service offering you look forward from a medical tourism facilitator? (Kindly tick (

) wherever applicable) Assistance in choosing Best Treatment Plan Comprehensive Information ( Hospital, Doctor and Treatment details)

35

Visa Assistance ( Medical Visa ) Treatment scheduling – Doctor’s Appointments and Procedure Planning Accommodation near to the Hospital Foreign Exchange Post Treatment Follow-up back home

Noth-ing

Assist-ance in choos-

ing best

treat-ment plan

Com-per-

hens-ive in-form-ation

Visa As-sist-ance

Treat-ment

scheduling

Ac-com-

moda-tion

near to the hos-pital

For-eign ex-

change

Post treatment follow

up

0

20

40

60

80

100

11. What service offering you look for-ward from a medical tourism facilitator?

Interpretation: 83% people didn’t give any response. Rests of them tick on all

12. Would you like to be an associate member to promote medical tourism in India at your residing country?

Yes No0

102030405060708090

100

Would you like to be an associate member to pro-mote medical tour-ism in India at your residing country?

Interpretation:

100% people don’t want to become our associate.

Recommendation

36

A. YES B. No

I suggest BMTPL to do:

Do survey in winters. Because at this time the amount of foreigners are too low, so at this time it is become very difficult to collect data from foreigners.

Normally the foreigners who come here, they come here to visit, so they usually don't have knowledge about this. So I suggest bonanza to advertise itself on the India’s popular site which introduce India, for example: lonely planet etc.

They don’t think that India provides a standard treatment, or India has a good infrastructure in the terms of medical treatment.

Some of foreigners don’t able to understand the language of us. Even they don’t know English. It also becomes a big problem, so bonanza should consider this problem.

Response of Q.7 clearly indicates that foreigners love to travel cities with tourism, means they can consider medical tourism if

Study of Country

37

I have studied on the country of South Arabia that is “Ghana”. About this country I also give presentation to my respective mentor. I have given all information which I have gained from secondary data in the power point presentation.

For penetrating business (Medical Tourism) in Ghana

Online marketing is a good option as number of internet users are good in number and through this we came to know the market potential.

BMTPL can also do Tie–ups with reputed Hospitals and selected Doctors As Ghana is a booming sector so medical tourism can be good market. After doing the study I came to know that the People of Ghana prefer Medical Tourism so

it is a good opportunity for Bonanza for penetrating business.

38

Recommendations

I would like to Recommend BMTPL should recruit localities of Jaipur who have marketing skills & Confidence for generating Business.

BMTPL should approach Foreigners during Peak season(after summer), as less number of people travel during summer in India.

BMTPL should build its web content so that if anyone visit its site could get more appropriate information about medical tourism & Bonanza.

BMTPL should do proper Follow-up with their client and Business Associates for getting more Lead & Business.

As I have done study on “Ghana”, so for penetrating business in Ghana online marketing & Tie-ups with Hospitals is a good option.

39

References

http://www.bonanzameditour.com http://www.google.com http://www.wikipedia.com http://www.who.int/medical_devices medicaltourism.com http://www.rajasthantour4u.com/medicaltourism.html http://opennet.net/research/profiles/yemen Kotler, 2006 Ford et al., 2006; Hakansson et al., 2004 Tidd et al., 200

40

Annexure

This questionnaire is only for the personal use. Bonanza Medical Tourism Pvt. Ltd (BMTPL) is doing this survey for getting some information towards the medical tourism.

Kindly spare a minute to help us complete this survey on medical tourism industry in India. Your feedback is valuable to us.

Q1. Have you ever travelled abroad for some medical help OR for any treatment?

2. Have you ever come across India for your treatment?

3. How much you are spending per annum for your medical expenses in terms of insurance premium? (average, please mention currency)

Individual - _____________ Family – _____________

4. Which are the most preferred destinations for your medical help?

5. Which is the most preferred treatment for which you would consider India as an option? (Kindly tick ( ) wherever applicable) Cardiac (Heart Related) Oncology(cancer) Orthopedics (Knee/Hip/Shoulder Replacement) Neurology Transplants

41

B. NOA. YES

A. YES B. NO

Bonanza Medical Tourism Pvt Ltd.

Ophthalmology (Eye Care) Dental Ayurvedic treatment Cosmetic Surgeries IVF/Surrogacy All

6. If you ever visited India for any treatment, then how would you rate our doctors and hospitals in terms of below services? (Please rate on a 1-10 scale)

1(Strongly disagree)

2(Disagree)

3(Neutral)

4(Agree)

5(Strongly

agree)Proper co-ordinationAdmission processRoom servicesNursing Staff qualityDoctor/Surgeon

7. If you would like to travel to India for any treatment then which cities will you prefer?

8. Have you heard of the below named hospitals in India? Narayana Hrudayalaya YES/NO Wockhardt Hospitals YES/NO Artemis Hospital YES/NO Moolchand Hospital YES/NO Bombay Hospital YES/NO Health Care Global Hospitals (HCG) YES/NO Nanavati Hospital YES/NO

9. Have you ever availed the services of a medical tourism facilitator?

42

A. Metro cities only B. Cities with tourism options

A. Yes B. No

10. If yes, then please mention name:

11. What service offering you look forward from a medical tourism facilitator? (Kindly tick ( ) wherever applicable) Assistance in choosing Best Treatment Plan Comprehensive Information ( Hospital, Doctor and Treatment details) Visa Assistance ( Medical Visa ) Treatment scheduling – Doctor’s Appointments and Procedure Planning Accommodation near to the Hospital Foreign Exchange Post Treatment Follow-up back home

12. Would you like to be an associate member to promote medical tourism in India at your residing country?

Personal Information:

Name: ___________________________Mobile Number with country code: ________________________Email address: _____________________________________Occupation: ___________________________________City: ______________________Country: _______________________Age: ____________Gender: ________________

43

A. YES B. No

Sites on which Blogs for Bonanza were Created

1 http://www.oodle.com/2 https://www.pennysaverusa.com3 http://blip.tv4 http://blinklist.com/5 http://chime.in6 http://www.bravenet.com7 http://www.attrakt.com8 http://www.socialmediaexaminer.com/9 http://www.stephaniecockerl.com/

10 http://www.witchvox.com11 www.tumblr.com12 www.blog.com13 www.wordpress.com14 www.myopera.com15 www.weebly.com16 www.blogger.com17 www.yahoo.com18 www.aol.com19 www.youtube.com20 www.bbc.co.uk/blogs21 www.siliconindia.com22 www.sparklit.com23 www.mandohangout.com24 www.spicypage.com25 www.qwaliti.com26 www.voiceofindia.sulekha.com27 www.createblog.com28 www.blog.co.uk29 www.edublogs.org30 www.aiim.org31 www.cif2.com32 www.tripod.lycos.com33 www.dailymotion.com34 www.community.create-your-style.com35 www.stackideas.com36 www.blogs.statravel.com37 www.wallinside.com38 www.aussieblogs.com39 www.spacetaker.org40 www.xpressoo.com41 www.ezinearticles.com42 www.slideshare.com43 www.travelblog.org44 www.mailchimp.com45 www.iluna.co.uk46 www.myspace.com

44

47 www.photosnack.com48 www.free-blog-site.com49 www.travelpod.com50 www.babyblogs.com51 www.en.over-blog.com52 www.blog.com53 www.bravenet.com54 www.freeblogfactory.com55 www.schoolrack.com56 www.sharesnack.com57 www.widgetbox.com58 www.webmaster-forums.net59 www.sosblogs.com60 Aeonity Blog61 Dudo62 upublish.info63 Floost64 Schoolrace65 Iluna66 Skoola67 Shvoong.com68 Myopen Id69 Xanga70 Typepad71 Live Journal72 Blogtyant73 Aweber74 Terasite75 thought.com76 Movabletype77 webself.net78 nibblog.com79 Blog.com80 Blogburner81 blogsvertise.com82 daytipper.com83 www.open4g.com84 Toolbox.com85 www.smallbusinessbrief.com86 www.wiki87 blog toplist88 independent.academia.edu89 www.articlerich.com90 websitejudge.com91 Insane Journal92 Open Dairy93 Mynewblog.com94 Jimdo login95 Fotki

45

96 Metacritic97 Fotolog98 Blog directory.org99 squarespace.com

100 http://quizilla.teennick.com101 http://www.opendiary.com102 http://www.mynewblog.com103 http://www.blog.co.uk/104 http://blogigo.com105 http://www.esnips.com106 Blog.co.uk107  Insanejournal.com108  Ecademy

46