My Company IS on Social Media- now what?!
description
Transcript of My Company IS on Social Media- now what?!
© 3seven9 Agency Ltd
© 3seven9 Agency Ltd
1. What are businesses really doing in social media?
2. Where is the real ROI in social media?
3. How to align social media to business goals
4. How to: 1. Understand competitor strategies 2. Listen to potential customers 3. Develop business leads 4. Gather customer feedback
5. How to engage quickly and effectively
Contents
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What are businesses really doing in social media?
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What are businesses really doing in social media?
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What are businesses really doing in social media?
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What are businesses really doing in social media?
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However, there are still problems with using Social Media
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However, there are still problems with using Social Media
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However, there are still problems with using Social Media
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Why is the jury still out?
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So what should you be measuring
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How to align Social Media to Business Goals
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Understand competitor strategies
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Listen to potential customer conversation topics
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Find potential customer locations
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Examples of potential customer conversations
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Develop business leads
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Measuring Social Media: Case Study
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Gather customer feedback
Outage began 11th October
40,000 POSTS
IN LAST 30 DAYS
CONTAINED
“BLACKBERRY” AND
“OUTAGE”
OVER 16% CONVERSATIONS
MENTIONED
iPHONE OR ANDROID
74% OF
THOSE
CONVERSATIONS
HELD ON
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How to engage
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How to engage quickly and effectively
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How to engage quickly and effectively
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How to engage quickly and effectively
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So remember...
1. Social Media is more integrated, mobile, competitive and customer focused
2. It still has a long way to go in knowing what success looks like
3. Define and align to your business goals
4. Monitoring tools are a must
5. Resource is a problem
6. Find Engage Measure Repeat
Simple.
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Thank you.
If you have any further questions please visit Stand 561 or tweet us at @3seven9