My Brand Ppt
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Transcript of My Brand Ppt
![Page 1: My Brand Ppt](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455f2afb1af9fc0638b4be9/html5/thumbnails/1.jpg)
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Sometimes only music can communicate a lot…
![Page 3: My Brand Ppt](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455f2afb1af9fc0638b4be9/html5/thumbnails/3.jpg)
But that is not enough…
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Welcome to Brand based communication
• Muhammad Rehan Amin
• Rabia Sikandar
• Syed Wasif Ali
• Farheen Khalid
• Nissa Razzak
• Zain ul Arefeen
![Page 5: My Brand Ppt](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455f2afb1af9fc0638b4be9/html5/thumbnails/5.jpg)
Print campaigns
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What makes a brand strong?...
….it’s positioning if communicated effectively…
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Managing brands is not just managing communications…
... Concentrate not only on “What to communicate?” but also on “How should we communicate?”…
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The key is…
…. Communicate what creates an impact on target customers….
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Lets follow the AUTHOR model…
… to keep the big picture in mind at all times…
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A
Awareness
First, you must create an awareness
for your brand
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U
Understanding
Clarify what your brand stands for
i.e. its positioning
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T
Trial
Concentrate on generating trial and
inducing customers to try your brand
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H
Happiness
Make yours customers happy to secure a
very favorable impression of your brand
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O
Only one
When customer thinks of a particular
category, the Only brand that strikes
his mind should be yours
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R
Referral and Recommendations
The ultimate sign of brand satisfaction
is when customers refer and recommend
your brand to a peer
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Brand aren’t built overnight…
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First 18 months….
… build awareness, recall, and understanding
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Month 19 to month 36…
… start to see results of communication efforts
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Month 37 to month 48…
… loyalty is built and word of mouth is spread
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Let your Brand Picture and Brand Positioning help you communicate the
right communication strategy…
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Use an Integrated Marketing Communication strategy…IMC…
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Your Message must be– Consistent– Clear– Systematic– In all media
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Your Audiences include– Customers– Prospects– Employees– Government agencies
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Problem: Changes in Consumer Environment Fragmented media
Hard to reach target audience Sophisticated consumers
Want more than “things”
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Solution: Integrated Marketing Communications (IMC) Two prongs:
1. Reach consumer wherever they are 2. Provide consumer with experience
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Components of IMC
PRODUCT PRICE PROMOTION DISTRIBUTION
ADVERTISING SALES PROMOTION PERSONAL SALES
DATABASE DIRECT SPONSORSHIP INTERNET PUBLIC PRODUCT MARKETING MARKETING MARKETING MARKETING RELATIONS PLACEMENT
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IMC Media
• Traditional:– Television, – Magazines &
newspapers– Billboards– Direct mail– Telephone– Exhibits
• Non-traditional– Web site– e-mail – ads on cars, rolled in
sand, outlined on sidewalk
– Bill stuffers– Sponsored events– Sports teams– Auto racing
![Page 36: My Brand Ppt](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455f2afb1af9fc0638b4be9/html5/thumbnails/36.jpg)
Use celebrities for your brand associations…
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IMC is capable of enhancing the holistic consumer experience and creating a holistic brand value structure, which can unite the consumer’s sensory, emotional, social and intellectual experiences in a new and positive way
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360° Approach…
Be everywhere….
…. Show your product can be used everywhere…
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Lets look at some bright ideas…
… that brand managers rely upon
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Say something BETTER…
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BeDIFFERENT…
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Say somethingUNIQUE…
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CreateEXICTEMENT…
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Say somethingPOWERFUL…
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Say something FOCUSED…
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Say somethingSMART…
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Say somethingNOW…
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Moral…
…Stretch your imagination and be dynamic
Position strongly…
…communicate effectively