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MVP Magazine is pumping up the new NBA season, with superstar point guard Chris Paul gracing the cover in his new Los Angeles Clippers uniform. CP3’s move to LA was the biggest of many off-season transactions which transformed the landscape and the legendary Magic Johnson gives us his assessment of how things are likely to pan out in the race for the 2012 title. British Basketball League star David ‘Tin Tin’ Watts tells us why he waited so long before making the jump to the pros. Young Brits Ashley Hamilton and Renee Busch share their Stateside adventures with us. Australian idol Patty Mills fills us in on his hopes for the London Olympics as they come into view. And Barcelona forward Chuck Eidson tells us why he lets his game do the talking.Plus exclusive interviews with Wretch 32 and Kidz In The Hall, all the latest on and off-court fashion, and a detailed look at the NBA’s All-Time ‘Most Significant’ players. MVP - the UK’s biggest and brightest basketball magazine - is available from WHSmith stores nationwide, or online at SwishBasketball.net or via MVP247.com. On sale January 18.

In Issue 06CHRIS PAuL SHAQ MAgIC JoHNSoNDAvID ‘TIN TIN’ WATTSASHLEy HAMILToNRENEE BuSCHPATTy MILLSCHuCK EIDSoNWRETCH 32KIDz IN THE HALLFASHIoNgALLERy

ContactsMVP MagazineMVP247.Ltd369B High RoadLeytonLondon E10 5NA

E. info@mvp247.comW. www.mvp247.comT. 07958 366 493

Editor Greg Tannergreg@mvp247.comAssistant EditorMark Woodsmark@MVP247.comCreative DirectorJake Greenjake@mvp247.comArt DirectorHarry Adamsharry@mvp247.com

Advertisers & Cross Branding

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Feat; LeBrON JAMeS, BBL PreVIeW,NCAA DICK VItALe, 3-ON-3 BASKetBALL, OLYMPIC teSt eVeNt, eUrOBASKet NBA 2K12, rOBert GILCHrISt, tONY PArKer, JONAS VALANCIUNAS & ANDreW ALBICY.

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Advertising Rates Display Rates Dimensions (w) x (h) Price Front Cover Sponsor N/A £1500 Back Cover 210 x 255mm £900 Inside Front Cover 210 x 255mm £800 Inside Back Cover 210 x 255mm £800 Double Page Spread DPS 420 x 255mm £650 Full Page 210 x 255mm £400 Half Page (Horizontal) 190 x 115mm £200 Half Page (Vertical) 90 x 235mm £200 Advertorial Single 210 x 255mm £550 Advertorial Double 420 x 255mm £1100• Planning rates on request £CALL

2012 Print Schedule Issue Copy Deadline Street Date Spring 21st March 19th AprilSummer 21st June July 19thAutumn 20th September October 18th

Artwork Specifications • Accepted Formats: DVD, CD (Mac formatted) • Formats for process colour separation: JPEGS, PDF’s, CMYK EPS, TIFF. • Please save images as 300 dpi Resolution.• All Fonts (typefaces) Postscript and Printer Fonts MUST be supplied. • Digital artwork must be accompanied by a proof. Adobe Photoshop, Illustrator & InDesign (inc. CS4) Contact us for details of series/multiple issue discounts NB: 5mm bleed required on all full and half page adverts

210 mm

255

mm

FULL PAGE

1/2 PAGE

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1/2 PAGE

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190mm

115m

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90 mm

235

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420mm

213 mm (Bleed)

261mm

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261 mm

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426 mm (Bleed)

Add 3mm Bleed all round the edge.

For advertising sales please call Jake Green on 07958 366 493

Distribution WH Smiths Nationwide.MVP Magazine Online StoreCOMAG - Independent News AgentsSelfridgesHarrodsNBA EventsBBL Team ShopsSwish Online StoreBig Smoke independent distributionA large Subscrpition database, 1000+

Company MVP247.Ltd Company:Cover price: £3.50 Number of pages: 64/84/100

Readership ProfileMarket Research amongst our target audience reveals that: • 68% are male • 90% are between the ages 12-30 years old

Circulation per issue – 8.000 copies Prospective Readership – 24,000 (3:1 readership ratio)

PREVIOUSLY PUBLISHED ISSUES

ISSUE ONE Lebron James

ISSUE TWO Kobe Bryant

ISSUE THREE Derrick rose

ISSUE FOUR Dwyane Wade

ISSUE FIVE Kobe Bryant @ NBA final THE MVP LOVES MVP

reigning NBA Finals MVP Kobe Bryant knows the deal. Here he is showing MVP Magazine some love during his trip to London in September. this photo was shot at a Nike event hosted by MVP editor Greg tanner, who got an exclusive sit down interview with the Black Mamba.

Where we’ve been promoted....MVP’s launched generated a lot of heat - both within the basketball community and the media industry. The Daily Mirror, New Statesman and RWD Magazine were amongst those to feature our launch - not to mention countless publishing industry websites.

FAN-TASTICthe MVP Facebook page has racked up over 3000 fans in just 11 months !

WEBSITE TAkEOVERBanner (468 x 60): £450 perweekMPUs (300 x 250): £250 per weekBackground image, banner, MPU, editorial Feature + twitter and Facebook updates - £ CALL

WEBSITE STATS August 2010:90,551 unique users502,102 page views80% of traffic from UK10% of traffic from USA

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The Market * The number of adults in England who do sport at least three times a week has reached 6.93 million

* The number of men playing sport three times a week has risen by 176,000 to 4.203 million.

* Regular participation among non-white adults has increased by 98,800 to 713,800.

* During the year Oct 08 to Oct 09 (APS3) 193,300 (0.46%) adults participated in 30 minutes moderate intensity basketball at least once a week.

As is common with the overall trend in the total circula-tion of Bauer magazines in the UK is down 5.2% year on year. However, Paul Keenan, chief executive of Bauer Media says that “investing in editorial content to make magazines which are relevant, fresh and surpris-ing is a winning strategy. In 2009, quality magazines generated quality revenues. Advertisers will continue to see in 2010 that the magazine is a trusted, hugely relevant and effective channel through which they can communicate clearly and precisely with high quality audiences. Which combined with the constant year on year increase in basketball participation in the UK gives us a positive outlook for sales of MVP Magazine.

CustomersMVP Magazine appeals to a variety of segments of the sport market, the main segments are A01 Ben ABC1, A02 Jamie C2DE, A03 Chloe ABC1 and Leanne C2DE

who make up 23.4% of the English population and are the most likely to participate in basketball as a sport.

These consumers are all 18-25 years old. The main segment is Ben who also has the highest spending capacity. MVP Magazine also appeals to the older seg-ment of the sport market, in the form of parents (most often mums) purchasing the magazine for their family or children specifically.

As our main consumer Ben is a heavy internet user and has a high speed broadband connection at home. He uses this for sports news, personal emails, buying films and games and in recent months playing online poker. Ben is well educated and well informed, and is the most likely of his peers to appreciate live music, photography and graphic design, especially if com-bined with his thirst for the latest gadgets.

Another of our core consumers is Jamie. Jamie is 20 and has just finished studying for an HND at his local college. Since finishing the course he’s been unable to find a related job, he works at the local supermarket full time, but hopes to find something better soon. He lives with his parents in the family home, still very much hangs around with his school-mates.

Alongside sports participation we acknowledge that there is a market segment that engages in watch-ing basketball and buying the associated clothes, but our understanding of this segment is much less well developed. We have called this segment Kevin.

[1] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www.sportengland.org/research/active_people_survey/active_people_survey_3.aspx

[2] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: < www.sportengland.org/research/active_people_survey/active_people_survey_3.aspx>.

[3] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www.sportengland.org/research/active_people_survey/ac-tive_people_survey_3.aspx>.

[4] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www.sportengland.org/research/active_people_survey/ac-tive_people_survey_3/detailed_sport_results.aspx>.

[5] Magazine ABC’s: the report card, UK, Guardian On-line. Available from: www.guardian.co.uk/media/2010/feb/11/magazine-abcs-report-card>.

[6] Magazine ABC’s: the report card, UK, Guardian On-line. Available from: www.guardian.co.uk/media/2010/feb/11/magazine-abcs-report-card>.

[7] Sport England Market Segmentation, 2010, [Inter-net]. UK, Sport England. Available from: www.sporteng-land.org/research/market_segmentation.aspx>.

[8] <#_ftnref> Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: < www.sportengland.org/research/market_segmentation.aspx>.

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