Mvp 4-final
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Transcript of Mvp 4-final
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MVPMinimal Viable Product
#SWKostanai
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… and The Lean Startup
http://theleanstartup.com
Eric Ries
Аркадий Морейнис
http://russia.startupweekend.com/ecostart/
Russian Summary:
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Definition of Startup
„Human institution designed to
create new products and services
under conditions of extreme
uncertainty“– Eric Ries
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The Lean Startup Approach
Common Startup
Start
Goal
Stealth mode
Launch
Pivot
Start
Goal
Pivot
Launch
Lean Startup
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… it‘s Science
„I have not failed. I’ve just found
10,000 ways that won’t work.“– Thomas Edison
invalidate
Hypothesis
validate
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Experiment: Build/Measure/Learn Cycle
Build
Measure
Learn
Ideas
ProductData MVP
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The Cupcake Model
Cake Icing
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The Cupcake Model
Cupcake Cake Wedding Cake
MVP
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So what is MVP
→ Smallest solution that
enables you to test your
hypothesis.
→ Smallest solution that
delivers customer value!
Minimal Viable Product
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Как рождаются стартапы МРП?
ПродуктПроблема
Идея МРП
Гипотеза→ →
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Продавец обуви онлайн №1 в мире
Годовой оборот более 1 миллиарда долларов
История №1
?Nick Swinmurn
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?
Индивидуальные недельные меню и списки покупок
на основе ваших кулинарных предпочтений и лучших
цен в ближайших магазинах
История №2
Manuel Rosso и Steve Sanderson
Э, купишь индивидуальное
меню на неделю?
А если составлю?
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Простейший инструмент для
синхронизации файлов
на ваших компьютерах
История №3
?
Основатель
Drew Houston
3-минутное видео
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Action Steps
http://leancanvas.com
#1: Write down your
hypothesis by filling out
the lean canvas – it‘s
your minimal viable
bussiness plan.
#2: Find out what‘s most
riskiest in your plan.
#3: Run an experiment
with your MVP that
enables you to test
these risks, then
measure and learn …
Go!
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Sources …
Cupcake Model –Brandon Schauer
http://www.adaptivepath.com/ideas/cupcakes-the-secret-to-product-planning
Lean Canvas –Ash Maurya
http://leancanvas.com
http://russia.startupweekend.org/ecostart/