MV Analysis - Sahar

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This shot is 35 seconds into the video and shows a wolf howling, suggesting the hour of the day – midnight. The effects used are warm colours, red, yellow and orange. This shows life, warmth and activity. Further suggesting that it is ‘heated’ in the club. Also the significance of the wolf could be referred to as ‘party animals’ and therefore literally having an animal in the party. However they don’t have just any animal, they have an animal traditionally known to be dangerous and only come out at night. This ties in with Andrew Goodwin’s theory of narrative and interpretation. The audience could look at this shot and decide what the story is telling and then interpret the video how they see best fits the song. This a shot of a girl taking drugs, and the camera captures her right in the centre of the shot. This highlights the activities that go on in the club. It could also be representative to all those in the club suggesting that it is typical for them to part take in taking drugs. The same effect is carried out throughout 95% of the video. The only time its not there is when it’s an outdoor environment. This is because there isn’t the same vibe on the streets and there is no

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Transcript of MV Analysis - Sahar

This shot is 35 seconds into the video and shows a wolf howling, suggesting the hour of the day – midnight. The effects used are warm colours, red, yellow and orange. This shows life, warmth and activity. Further suggesting that it is ‘heated’ in the club. Also the significance of the wolf could be referred to

as ‘party animals’ and therefore literally having an animal in the party. However they don’t have just any animal, they have an animal traditionally known to be dangerous and only come out at night. This ties in with Andrew Goodwin’s theory of narrative and interpretation. The audience could look at this shot and decide what the story is telling and then interpret the video how they see best fits the song.

This a shot of a girl taking drugs, and the camera captures her right in the centre of the shot. This highlights the activities that go on in the club. It could also be representative to all those in the club suggesting that it is typical for them to part take in taking drugs. The same effect is carried out throughout 95% of the video. The only time

its not there is when it’s an outdoor environment. This is because there isn’t the same vibe on the streets and there is no dancing, drugs or music, which links to feeling of ‘warmth’. The idea of drug use will be used in my music video and will be evident through props and emotion.

This is a long shot, showing a fraction of the people at the club. They are all in their zone and are dancing, which fits in with the environment. In regards to the song, the dancing matches the beat of the song. There is a lot of socialising going on between people of different genders.

This low angle shot could be interpreted as the people in the club, feeling low and therefore seek comfort in these activities, e.g. clubs socialising drugs, alcohol. However the man is feeling ‘high’ and therefore is given a higher position to the camera.

Here is a shot of a boy and a girl who have just met at the club. The boy is

comforting the girl insinuating that there is some sort of ‘chemistry’ going on. They both look frightened/scared, which could be because of the drugs they took and everything feels heightened and they could be feeling vulnerable.

The same boy and girl are kissing in the club which links to Richard Goodwin’s theory of the

representation of women and how they can be sexualised. This is linked because the guy approaches the girl and this indicated and foreshadowed that there will be some sexual activity.The idea of drugs and alcohol in this music video, as well as the effects and ‘trippy’ vision, inspires me to add this in my music video and gives me ideas.