Mutual Fund and Ulip

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    A

    PROJECT REPORT ONCOMPARATIVE STUDY OF MUTUAL FUNDS AND MARKET LINKED INSURANCE

    PLANS

    FOR THE PARTIAL FULFILLMENT OFMASTERES IN BUSINESS ADMINISTRATION

    2009-2011At

    Tata Aig Life Insurance companyBhopal, M.P.)

    SUBMITTED TO:SUBMITTED BY:MR. PRAVEEN CHOUDHARY AKSHAY KUMBHARE

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    BONAFIDE CERTIFICATE

    This is to certify that the Project Report titled Comparative

    study of MUTUAL FUNDSand MARKET LINKED INSURANCE

    PLANS for TATA AIG LIFEinsurance company is a bonafide

    work carried out by Akshay kumbhare of MBA (second

    semester) of M.K.PONDA.COLLEGE OF MGMT.for the

    fulfillment of MBA course of M.K.PONDA.COLLEGE OF

    MGMT BHOPAL(M.P).

    Director GuideMR. SHRINIVASAN MR. PRAVEEN CHOUDHARY

    Date:

    Place: BHOPAL

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    ACKNOWLEDGEMENT

    I take this opportunity to place on record my grateful thanks and sincere

    gratitude to all those who gave me valuable advice and inputs for my study. My

    study could not have been completed if I had not been able to get the reference

    materials from the company.

    I sincerely thank my esteemed guide Miss. Shradha Tiwari (unit manager) forher valuable guidance and co-operation rendered to me throughout the project

    report.It would not have been possible for me to complete this project without

    there meticulous guidance and suggestions.

    I express my sincere regards to MR. SHRINIVASAN(DEAN)and my guideMr.

    PRAVEEN CHOUDHARY (FACULTY) for constant Support and valuableguidance from time to time for completion of this project.

    Last but not least, I would also like to express my thanks to my family members

    who inspired me to put in my best efforts for the research project report.

    AKSHAY KUMBHARE

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    PREFACE

    The research provides an opportunity to a student to demonstrate knowledge,

    skill and competencies required during the project. The training project helps to

    know the problems in the organization and to suggest them how to get rid of

    those problems.

    Although I have tried my level best to prepare this report an error free report

    every effort has been made to offer the most authenticate position with accuracy.

    The report is divided in to five chapters. The first part consists of Introduction to

    the topic; Second part gives a brief overview about the Industry and

    Organization. The middle part contains the Research methodology used in the

    project. Fourth Chapter is the most important part as it contains the Analysis of

    data. Last Part contains the Conclusion .

    AKSHAY KUMBHARE

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    DECLARATION

    I hereby declare that, this project title COMPARATIVE STUDY OF MUTUALFUNDS AND MARKET LINKED INSURANCE PLANS is a genuine & bonafideproject prepared by me in partial fulfillment of Master Degree in Business

    Administration.

    The project work is original & conclusions drawn herein are based on the data

    collected & analyzed by myself.

    To best of my knowledge, this project work has not been submitted by anyone

    else in any other institute or university.

    Date : AKSHAY KUMBHARE

    Place : Bhopal MBA (2nd

    SEM)

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    TABLE OF CONTENTS

    1.COVER AND TITLE PAGE PAGE NUMBER

    a)Certificate of the company Front page

    b)Bonafide certificate 1

    c)Acknowledgement. 2

    d)Preface 3

    e)Declaration given by student........ 4

    f)Table of contents 5

    g)Executive summary... 7

    2.INTRODUCTION TO PROJECT

    a) Introduction . 9-19b) Scope of the study. 20

    c) Objective of the study 21

    3.ORGANISATION AND INDUSTRY PROFILE

    a)Industry PROFILE. 23-26

    b)Company profile....................................................................................... 27-41

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    4.RESEARCH METHODOLOGY

    a)Conceptual and theoretical review... ... 43-44

    b)Research review 45

    5.DATA ANALYSIS AND INTERPRETATION

    a)Analysis part 1.47-54

    b)Analysis part 2.55-66

    6.CONCLUSIONS

    a)Facts and findings .. 68

    b)Limitations of the study..69

    c)Suggestions/Recommendations......................... 70-73

    d)Conclusion .74-75

    ..Bibliography .77

    .. Annexure.79-85

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    EXECUTIVE SUMMARY

    Insurance in India is booming ,But not to level comparative with the developed

    economics such as Japan,Singapore etc.Also liberization of the Insurance sector

    has provided huge self employment opportunity. Insurance is a federal subject

    in India. The insurance sector has gone through a number of phases and

    changes. Since 1999, when the government opened up the insurance sector by

    allowing private companies to solicit insurance and also allowing foreign direct

    investment of up to 26%, the insurance sector has been a booming market.

    However, the largest life-insurance company in India is still owned by thegovernment.

    While doing project at TATA AIG LIFE MP NAGAR BHOPALbranch,I observed

    that unit managers were facing some serious problem regarding the awareness

    of people about MUTUAL FUNDS AND ULIPS.The TATA AIG LIFEand other

    insurance players are facing problem the same problem.to find out the reason

    the main objective of the study is kept as COMPARATIVE ANALYSIS OF

    MUTUAL FUNDS AND ULIPS

    Inadequate information regarding the work of agents/financial consultant/agent

    advisors is the main reason of attrition in Insurance industry.

    The study is proposed to find out the difference difference mutual funds and

    ulips and to compare them.so that a clear picture is depict before Investor.After

    analysis I came to the conclusion that mostly people are unaware of ulips and

    mutual funds which includes the executive of the company and investors too.

    The project work is a sincere attempt to collect the information stating thevarious reasons for attrition and suggests the useful measure for retention ..

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    INTRODUCTION

    TO

    PROJECT

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    INTRODUCTION TO TOPIC

    ULIPS (UNIT LINKED INSURANCE PLANS):-

    The introduction of Unit Linked Insurance Plans has possibly been the singlelargest innovation in the field of life insurance .It has addressed and overcomemany difficulties and concern s that customers had about life insuranceliquidity, flexibility, and transparency.These benefits are possible because ULIPs are differently structured productsand leave many choices to the policyholder. They are structured such that the

    protection (insurance) element and the savings element (investment) can bedistinguish and hence managed according to onesspecific needs, offering

    flexibility and transparency. Thus we can say it is such a product that takescare of multiple needs.There were some factors which gave entry for ULIPs in the insurance market: -Firstly was the arrival of private of private players, and ULIPs were the mostsignificant innovation done by them, and secondly was the decline of assuredreturns in endowment plans. Besides this as the stock markets were boomingwhich now has become the primary factor. As mentioned earlier enhancedflexibility and merging of investment and insurance in a single entity that havereally endeared them to individuals.

    ULIPs are also called as Bundled Policies.

    According to Vi jay Sinha (Assistant D ir ector Agency, Tata-AIG Li fe

    Insurance,) ULIP isideal for someone who is looking for a long term

    investment product, is under-insured and is averse to taking a traditional li fe

    insurance product. Ulip shoul d be looked at fr om an investment as well as

    insurance point of view and not isolation

    UNIT LINKED INSURANCE PLANS:-

    Early the market of ULIPs was taken up Birla Sun; they were the first to capturethe market in this field. These are the insurance plans which are attached toUnitsMutual Funds. The premium amount received in this policy, some partis used in investment of funds and remaining is used for insurance cover.ULIPs are remarkably similar to, mutual fund in terms of structure andfunctioning: premium payments are converted into units and net asset value(NAV) is declared regularly. Investors have an option of choosing their fundaccording to their risk taking ability. They disclose all the material facts mostfrequent and consistent (often quarterly or half-yearly) .Also investor has a

    fairly good idea about expenses. The expenses which are considered are asfollows:-

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    1) Mortality Rate: - These are charged by the life insurance company to coverthe risk of an eventuality to the individual.2) Administration, sales/marketing Charges: - All life insurance companiesincur certain expenses on regular basis. Agents commission, sales & marketingexpenses and overhead costs incurred to run the day to day basis are someexamples.3) Fund Management Charges: - These charges are levied by the insurancecompany to cover the expenses incurred by them on managing Ulip monies.4) Ulip-fund Switch Charges: - These charges are borne by the individualswhen they decide to switch their, money from one type of fund to another.5) Top-up Charges: A certain percentage is deducted from the top-up amountto recover the expenses incurred on managing the same.

    ULIPs are very different from the traditional policies because they are based onsome fundamentals of Mutual funds as different types of funds which arecreated wherein the premiums which are received on the policy these areinvested in these funds basically these funds are of following types:-a) Aggressive/Growth Fund:-Such funds invest a major portion in equitymarkets. They are therefore considered to be high on risk parameter.b) Debt Funds: - These types of funds invest the premium money in debtinstruments like gsecs, bonds and AAA rated securities. Such funds are low riskin nature.

    c) Balanced Funds: - This fund is combination of growth & debt fund. Thismeans its portfolio consists of both equities and debt instruments. The risk forthis fund is moderate.d) Money Market/Liquid Funds:- Such a fund invests the premium money inshort term liquid instruments like bank deposits and money market instruments.

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    MUTUAL FUND

    A mutual fundis a professionally managed type of collective investment

    scheme that pools money from many investors and invests typically in

    investment securities (stocks, bonds, short-term money market instruments,other mutual funds, other securities, and/or commodities such as precious

    metals). The mutual fund will have a fund manager that trades (buys and sells)

    the fund's investments in accordance with the fund's investment objective. In the

    U.S., a fund registered with the Securities and Exchange Commission (SEC)

    under both SEC and Internal Revenue Service (IRS) rules must distribute nearly

    all of its net income and net realized gains from the sale of securities (if any) to

    its investors at least annually. Most funds are overseen by a board of

    directors or trustees (if the U.S. fund is organized as a trust as they commonlyare) which is charged with ensuring the fund is managed appropriately by its

    investment adviser and other service organizations and vendors, all in the best

    interests of the fund's investor

    A mutual fund is a trust that pools the savings of a number of investors who

    share a common financial goal.The money thus collected is then invested in

    capital market instruments such as share.debentures and other securities.The

    income earned through these investments and the capital appreciations realized

    are shared by its unitholders in proportion to the number of units owned by

    them.

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    Advantages of mutual fund

    Professional management

    Diversification

    Low costs

    Liquidity

    Transparency

    Flexibility

    Tax benefits

    WHAT ARE VARIOUS TYPES OF MUTUAL FUNDS

    A common man is so much confused about the various kinds of Mutual Fundsthat he is afraid of investing in these funds as he can not differentiate betweenvarious types of Mutual Funds with fancy names. Mutual Funds can beclassified into various categories under the following heads:-

    (A)ACCORDING TO TYPE OF INVESTMENTS:- While launching a newscheme, every Mutual Fund is supposed to declare in the prospectus the kind ofinstruments in which it will make investments of the funds collected under thatscheme. Thus, the various kinds of Mutual Fund schemes as categorizedaccording to the type of investments are as follows :-

    (a) Equity funds / schemes

    (b) Debt funds / schemes (also called income funds)

    (c ) Diversified funds / schemes (also called balanced funds)

    (d) Gilt funds / schemes

    (e) Money market funds / schemes

    (f) Sector specific funds

    (g) Index funds

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    (B)ACCORDING TO THE TIME OF CLOSURE OF THE SCHEME:- Whilelaunching a new schemes, Mutual Funds also declare whether this will be anopen ended scheme (i.e. there is no specific date when the scheme will beclosed) or there is a closing date when finally the scheme will be wind up.

    Thus, according to the time of closure schemes are classified as follows :-

    (a) Open ended schemes

    (b) Close ended schemes

    (C)ACCORDING TO TAX INCENTIVE SCHEMES:- Mutual Funds are alsoallowed to float some tax saving schemes. Therefore, sometimes the schemes

    are classified according to this also:-

    (a) Tax saving funds

    (b) Not tax saving funds / other funds

    (D)ACCORDING TO THE TIME OF PAYOUT:- Sometimes Mutual Fundschemes are classified according to the periodicity of the pay outs (i.e. dividendetc.). The categories are as follows :-

    (A) Dividend paying schemes

    (b) Reinvestment schemes

    The mutual fund schemes come with various combinations of the abovecategories. Therefore, we can have an Equity Fund which is open ended and isdividend paying plan. Before you invest, you must find out what kind of thescheme you are being asked to invest. You should choose a scheme as per your

    risk capacity and the regularity at which you wish to have the dividends fromsuch schemes.

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    SOME OF THE TERMS USED IN MUTUAL FUNDS

    Net Asset Value (NAV)et Asset Value is the market value of the assets of the scheme minus its

    liabilities. The per unit NAV is the net asset value of the scheme divided by thenumber of units outstanding on the Valuation Date.

    Sale Price:It is the price you pay when you invest in a scheme and is also called"Offer Price". It may include a sales load.

    Repurchase Price : - It is the price at which a Mutual Funds repurchases itsunits and it may include a back-end load. This is also called Bid Price.

    Redemption Price : It is the price at which open-ended schemes repurchasetheir units and close-ended schemes redeem their units on maturity. Such pricesare NAV related.

    Sales Load / Front End Load : It is a charge collected by a scheme when it sellsthe units. Also called, Front-end load. Schemes which do not charge a load atthe time of entry are called No Load schemes.

    Repurchase / Back-end Load :

    It is a charge collected by a Mutual Funds when it buys back / Repurchases theunits from the unit holders.

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    ULIPS VS MUTUAL FUNDS

    ULIPs are all set to pose serious competition to mutual funds. Though

    ulips as an investment avenue are closest to mutual funds in terms oftheir structure and functioning like disclosing theirNAVs daily etc.

    ULIPs are essentially a long term commitment between thepolicyholder and the insurance company and mutual funds are built tocater to the relatively shortterm need of the investor. Theinvestments are made with a shorter- term duration profile whencompared to ulips.

    The seemingly similar structure of both of them makes it vital forinvestors to be aware of the fine distinctions in both the offering andmake informed decisions. Following are some insurance companieswho offer ULIPs:-

    -Tata Aig ,Bajaj Allianz, ING Vysya, HDFC Standard, HDFCStandard, HDFC Standard, -Birla Sun life,Aviva Life Insurance,Kotak Mahindra, Max New York Life, Met Life, Sahara Life, etc

    Sahara Life, etc

    Following are Difference between ULIPs & Mutual Fund:-

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    DIFFERENCE BETWEEN MUTUAL FUND AND ULIPS

    Points of Difference ULIPS(Unit Linked

    Insurance Plans)

    MFs(Mutual Funds)

    1) Meaning :- These are the Insurance

    policies which are linked to

    units

    of Mutual Fund.

    It is an investment

    organization with a main

    objective of collecting funds

    from various segments

    of people and investing the

    same in a variety of

    securities.

    2) Primary Objective :- Its main objective is

    investment & protection

    Its objective is only

    investments.

    3) Investment Duration: It works out for long term

    investment only .

    It works out to medium term,

    long term, & short

    term. Risky for short term

    investors.

    4) Insurance Cover :- ULIPs provide insurance

    cover (except annuity

    products

    which may be issued with/

    without risk cover) and from

    the amount invested in

    ULIPs after netting out the

    risk

    premium for life risk cover

    and administrative expenses,

    the insurer invests the

    balance as per the objective

    of the

    specific ULIP product.

    MF schemes do not cover the

    life risk and the amount

    invested, net of expenses,

    gets invested as per the

    investment objective of the

    scheme

    5) Expenses :- Insurance companies have a In MFs, expenses charged for

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    relatively free hand in

    levying expenses on their

    ULIP products with no upper

    limits being prescribed by theregulator, the Insurance

    Regulatory and Development

    Authority (IRDA)

    various activities like

    sales/marketing,

    administration and fund

    management are capped (forexample in equity oriented

    mutual funds, expenses are

    capped at 2.5% per annum)

    as per the guidelines of the

    Securities and

    Exchange Board of India

    (SEBI). Similarly funds

    usually charge their investors

    entry (at the timing of

    making an investment) and

    exit (at the time of sale)

    loads.

    6) Flexibility :- Flexibility is limited to

    moving across different

    funds

    offered with policy.

    Correcting mistakes can turn

    out to

    be expensive. Moving funds

    from one ULIP to another

    ULIP of a different fund

    house can be expensive.

    Very flexible. Plenty of scope

    to correct mistakes if

    any wrong investment

    decisions are made.

    Portfolios

    can be easily shuffled in

    MFs.

    7) Liquidity :- Limited liquidity .It need to

    stay invested for minimum

    years before redeeming

    Very liquid. MF units can be

    sold any time(except

    ELSS).

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    8) Investment Objective ULIPs can be used for

    achieving only long term

    objectives (Children

    education, marriage,

    Retirement

    planning).

    MFs can be used as vehicle

    for investments to

    achieve different

    objectives.(E.g.: Buying a car

    three

    years from now. Down

    payment for a home five

    years from now. Childrens

    education 10 years from

    now. Childrens marriage 15

    years from now.

    Retirement planning 25 years

    from now. Medical

    expenses after retirement 25

    years from now).

    9) Flexibility of Switchovers

    :-

    Insurance companies permit

    their ULIP investors

    usually 3-4 switch overs free

    of charge and thereafter

    every additional switch over

    beyond the permissible limit

    is permitted at some cost.

    In MFs an investor usually is

    subjected to exit load

    and/or entry load when

    he/she exercises a switchover

    option.

    10) Minimum Lock- in

    Period

    ULIPs currently are with a

    minimum lock-in of three

    years.

    MF schemes (except ELSS

    which has a lock-in of

    three years) do not have any

    such lock in.

    11) Investment styles

    and Portfolio

    Disclosures :-

    Insurance companies declare

    their portfolios once in a

    quarter and their investment

    style are less aggressive and

    they resort to less churning.

    Most MFs usually declare

    their portfolios on monthly

    basis and MFs are generally

    known to be more active

    in fund management

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    12) Tax benefits and

    implications :-

    Irrespective of the nature of

    the plan chosen by the

    investor, all ULIP

    investments qualify for

    deductions up

    to one lakh under Section

    80C of the Income Tax Act.

    In

    the case of ULIPs the

    maturity proceeds are tax-

    free.

    In the case of mutual funds,

    only investments in taxsaving

    funds i.e Equity-linked

    savings schemes

    (ELSS) are eligible for

    Section 80C benefits

    On the other hand, in the case

    of equity-oriented

    mutual funds, if the

    investments are held for a

    period

    over 12 months, the gains are

    tax free and if sold

    within a 12-month period

    they attract short-term

    capital gains tax @ 10

    percent.

    Similarly, debt-oriented

    funds attract long-term

    capital gains tax @ 10

    percent while short-term

    capital gain is taxed at the

    investors marginal tax

    rate.

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    OBJECTIVES OF STUDY

    PROJECT STUDY

    Comparative Study of Unit Linked Insurance plans and

    Mutual Funds

    MAIN OBJECTIVE: To study and compare the Unit Linked Insurance Plans and

    Mutual Fund.

    To know the difference in investing in ULIP & Mutual Fund.

    To know whether these two options are substitute for each other

    or not.

    SUB OBJECTIVES

    (1) To know the factors that influence investors while taking

    investment decisions.

    (2) To know the merits & demerits of mutual funds.

    (3) To know investing in Mutual Fund is worthy or not .

    (4) To know advantages & disadvantages of investing in ULIP.

    (5) To know the suitability of ULIP & Mutual Fund to different

    investors.

    (6) To know Customer awareness and preferences

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    ORGANISATION

    ANDINDUSTRY

    PROFILE

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    INSURANCE IS A FEDERAL SUBJECT IN INDIA.

    The insurance sector has gone through a number of phases andchanges. Since 1999, when the government opened up the insurance

    sector by allowing private companies to solicit insurance and alsoallowing foreign direct investment of up to 26%, the insurance sectorhas been a booming market. However, the largest life-insurancecompany in India is still owned by the government.

    IRDAcontrols all the Insurance business in India. They are setting

    structure and boundaries for the insurance companies to act upon.Starting from licensing to approving the products, IRDA directs thecompanies in India. They also protect customer interests in thecountry.

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    INSURANCE COMPANIES IN INDIA APPROVED BY IRDA

    Tata AIG Life Insurance Company Limited Bajaj Allianz Life Insurance Company LimitedBirla Sun Life Insurance Co. Ltd

    HDFC Standard life Insurance Co. Ltd

    ICICI Prudential Life Insurance Co. Ltd.

    ING Vysya Life Insurance Company Ltd.

    Life Insurance Corporation of India

    Max New York Life Insurance Co. Ltd

    Met Life India Insurance Company Ltd. Kotak Mahindra Old Mutual Life Insurance Limited

    SBI Life Insurance Co. Ltd

    Tata AIG Life Insurance Company Limited

    Reliance Life Insurance Company Limited.

    Aviva Life Insurance Co. India Pvt. Ltd.

    Shriram Life Insurance Co, Ltd.

    Sahara India Life Insurance

    Bharti AXA Life Insurance

    Future Generali Life Insurance IDBI Fortis Life Insurance

    Canara HSBC Oriental Bank of Commerce Life Insurance

    Religare Life Insurance

    DLF Pramerica Life Insurance

    Star Union Dai-ichi Life Insurance

    Agriculture Insurance Company of India

    Apollo DKV Insurance

    Cholamandalam MS General Insurance

    HDFC Ergo General Insurance Company

    ICICI Lombard General Insurance

    IFFCO Tokio General Insurance

    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    National Insurance Company Ltd

    New India Assurance

    Oriental Insurance Company

    Reliance General Insurance

    Royal Sundaram Alliance Insurance Shriram General Insurance Company Limited

    Tata AIG General Insurance

    United India Insurance

    Universal Sompo General Insurance Co. Ltd

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    ORGANISATION PROFILE

    TATA AIG PROFILE

    INTRODUCTION

    Tata AIG Life Insurance Company Limited (Tata AIG Life) is a joint venture

    company, formed by the Tata Group and American International Group, Inc.

    (AIG). Tata AIG Life combines the Tata Groups pre-eminent leadership

    position in India and AIGs global presence as one of the worlds leading

    international insurance and financial services organization. The Tata Groupholds 74 per cent stake in the insurance venture with AIG holding the balance

    26 per cent. Tata AIG Life provides insurance solutions to individuals and

    corporates. Tata AIG Life Insurance Company was licensed to operate in India

    on February 12, 2001 and started operations on April 1, 2001.

    THE TATA GROUP

    Tata is a rapidly growing business group based in India with significantinternational operations. Revenues in 2007-08 are USD 62.5 billion (around Rs.

    251,543 crores), of which 61% was from business outside India. The Groups

    Net Profit for 2007-08 is USD 5.4 billion (around Rs. 21,578 crores). The

    Group employs around 350,000 people worldwide. The Tata name has been

    respected in India for 140 years for its adherence to strong values and business

    ethics. The business operations of the Tata Group currently encompass seven

    business sectors - Communications and Information Technology, Engineering,

    Materials, Services, Energy, Consumer Products and Chemicals. The Group's

    28 publicly listed enterprises have a combined market capitalisation of around

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    $60 billion, among the highest among Indian business houses, and a shareholder

    base of 2.9 million. The major companies in the Group include Tata Steel, Tata

    Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata

    Tea, Indian Hotels, Tata Teleservices and Tata Communications.

    AMERICAN INTERNATIONAL GROUP, INC. (AIG)

    American International Group, Inc. (AIG), a world leader in insurance and

    financial services, is the leading international insurance organization with

    operations in more than 130 countries and jurisdictions. AIG companies servecommercial, institutional and individual customers through the most extensive

    worldwide property-casualty and life insurance networks of any insurer. In

    addition, AIG companies are leading providers of retirement services, financial

    services and asset management around the world. AIG's common stock is listed

    on the New York Stock Exchange, as well as the stock exchanges in Ireland and

    Tokyo.

    Tata AIG Life Insurance Company Ltd. "Tata AIG Life" offers a broad array of

    life insurance products to individuals, associations and businesses of all sizes,with a wide variety of additional coverage to ensure our customers can find an

    insurance product to meet their needs.

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    HISTORY

    TATAAIG LIFE INSURANCE COMPANY LIMITED

    TATA GROUPTata Enterprises with 82 companies, spread over seven sectors and with anannual turnover exceeding US $ 8.8 billion, employs more than 262,000 people.Tata Group has shown over years that it is a value driven company and has

    pioneering contributions in various fields including insurance, aviation, iron andsteel. Tata companies have forged a number of global alliances with eminentinternational partners in several fields. In terms of capital market performance

    as many as 40 listed Tata companies account for nearly 5% of the total marketcapitalization of all listed companies. The Group has had a long associationwith India's insurance sector having been the largest insurance company in India

    prior to the nationalisation of insurance.

    TATA Group in Insurance

    The Late Sir Dorab Tata, was the founder Chairman of New India AssuranceCo. Ltd, a group company incorporated way back in 1919. Government of India

    took over the management of this company as a part of nationalization ofgeneral insurance companies in 1972. Not deterred by the move, Tata grouphave ventured into risk management services having tied up with AIG group,

    back in 1977, with the incorporation of Tata AIG Risk Management ServicesPvt. Ltd.

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    AIG

    American International Group, Inc is the leading U.S. based internationalinsuranceand financial services organization and the largest underwriter of commercial

    and industrial insurance in the United States. Its member companies write awide range of commercial and personal insurance products through a variety ofdistribution channels in over 130 countries and jurisdictions throughout theworld. AIG's Life Insurance operations comprise of the most extensiveworldwide network of any life insurer. AIG's global businesses also includefinancial services and asset management, including aircraft leasing, financial

    products, trading and market making, consumer finance, institutional, retail anddirect investment fund asset management, real estate investment management,and retirement savings products.

    The Joint VentureTata AIG Life Insurance Co. Ltd. is capitalised at Rs. 185 crores of which 74

    per cent has been brought in by Tata Sons and the American partner brings inthe balance 26 per cent. Mr. George Oommen has been named managingdirector of Tata AIG Life

    Tata-AIG plans to provide broad array of life insurance plans to cover to bothindividuals and groups. The company is headquartered in Mumbai, with branchoperations in Delhi, Chennai, Hyderabad, Bangalore ,Calcutta, Pune and

    Chandigarh.

    Contact AddressTata AIG Life Insurance Company Limited

    82, Ahura Centre4th floor, Mahakali Caves Road

    Andheri (East)Mumbai - 400 093.

    IndiaTel: 1600-119966

    Fax: 91-022-6938265URL: www.tata-aig.com

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    TATA AIG LIFE INSURANCE

    Headquarters Mumbai Area, India

    Industry Insurance

    Type Public Company

    Status Operating

    Company Size 10,000 employees

    Founded 2001

    Website http://www.tata-aig.com

    Common Job Titles Manager 17%

    Training Manager 7%

    Sales Manager 5%

    Business Development

    Manager

    5%

    Location Head 4%

    Gender Male 79%

    Female 21%

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    SOME MORE INFORMATION

    The non-life insurance arm, Tata AIG General Insurance Company, whichstarted its operation in India on Jan 22, 2001, offers the complete range ofinsurance for automobile, home personal, accident, travel, energy, marine,

    property and casualty, as well as several specialized financial lines.

    BUSINESS DIVISIONS

    AgencyAgency

    WSM

    Alternate Channels GMD Pensions Direct Marketing

    FINANCIAL RESULTS FOR THE FISCAL 03-04

    Total Premium : Rs 254 cr (253 % growth) First year Premium Income: Rs 180 cr Agent strength : 18,000 Life cover sold : 1,62,000

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    VISION AND MISSON

    Our VisionTo be the leading provider of wealth management,protection and retirement solutionsthat meets the needs of our customers and adds value to their lives..

    Our missionTo be transparent in the way company deal with customers and to act with integrity

    To invest in and build quality human capital in order to achieve mission.

    Our ValuesOur values represent the core, shared beliefs that guide how we act and work together

    to achieve our goals. We share a set of 6 core values: Customer First, People, Passion,

    Performance, Integrity and Empathy.

    Customer First: Anticipate their priorities. Exceed their expectations.

    Integrity: We must conduct our business fairly, with honesty and transparency.

    Everything we do must stand the test of public scrutiny.

    People: We must work cohesively with our colleagues across the Group and with

    our customers and partners around the world, building strong relationships

    based on tolerance, understanding and mutual cooperation. Strive to develop

    diverse talent and reward excellence.

    Performance: We must constantly strive to achieve the highest possible

    standards in our day-to-day work and in the quality of the goods and services we

    provide.

    Passion: We must be excited about what we do. We must have a strong

    internalized drive to meet goals. Relentless determination to solve customer

    problems.

    Respect: We must be caring, show respect, compassion and humanity for our

    colleagues and customers around the world, and always work for the benefit of

    the communities we serve

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    KEY PERSONS

    F.K. KAVARANA TATA AIG CHAIRMAN

    M SURESH MANAGING DIRECTOR

    ASHOK S. GANGULY DIRECTOR

    .

    H.R.KHUSRO KHAN DIRECTOR

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    KEY PERSONS

    MR. ADITYA KANADE - Head internal audit

    MR. VIVEK SOOD - Chief financial officer

    MR. RAJEEV DEWAL - Head legal and compliance

    MR.SARAVAN KUMAR- Chief investment officer

    MR.HEERAK BASU - Appointed actuary

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    TATA AIG PRODUCTS

    Tata AIG offers a range of flexible insurance products for children. Policies dedicated

    to children and their key features are as given under.

    FOR CHILDREN

    Life Assure Career Builder financial assistance at key stages of childs life

    Life Assure Educare funding childs education

    Life Assure 21 years Money Saver cash payments in the form of survival benefits at regular intervals

    Life InvestAssure II full life coverhigh returnsflexibility of deciding the length of life cover term

    Life InvestAssure Flexi unit linked endowment investment plan flexibility to suite yourneeds

    Life InvestAssure Plus single-premium paying termsecurity of life insurance policy

    potentially higher returns

    Life MahaLife Gold steady income and life-long insurance coverage for child

    Life Starkid endowment policy dedicated for childs career and marriage

    Life United Ujjwal Bhavishya unit linked endowment plan arranging finance for childs future

    FOR ADULTS

    The company has a slew of life insurance of plans for adults.

    Life Assure Lifeline Plans High coverage at an affordable cost

    Life Assure Growth Plans Endowment policyKeep your money safe and have it grow

    Life Assure 21 years Money Saver Cash payments at the end of every 3 yearsLife insurance coverage plus the flexibility of periodic payments

    Life Assure Golden Years Plan Endowment policySafety as well as returns

    Life Easy Retire Annuity plan with Return of Purchase PriceSingle premium payment

    Life InvestAssure Health Unit linked investment planHelps achieve financial goals along with a comprehensive health

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    policy

    Life Hospi CashBack Multiple claims against unforeseen hospitalization expensesMoney back

    Life Health Investor Benefit on diagnosis of 12 critical illnessesCover in case of unfortunate death100% return of premium in case of no claims

    Life InvestAssure II Life cover plus high returns

    Life InvestAssure Apex Unit-linked life insurance planGuaranteed Maturity Unit Price

    Life InvestAssure Extra Investment linked insurance planDesigned for customers of premier banks

    Life InvestAssure Care Non-participating unit linked insurance planInbuilt Critical Illness benefit

    Life InvestAssure Flexi Unit linked endowment planHelps one achieve financial goals

    Life InvestAssure Gold flexibility to invest more moneytakes care of emergency cash requirements

    Life InvestAssure Insta Unit linked planDual benefits of insurance coverage and wealth creation

    Life InvestAssure Plus Fllexible insurance planSingle-premium paying termHigher returns on premiums

    Life InvestAssure Optima Unit-linked insurance solutionOptimise investment returns

    Life LifePlus If you outlive the term get premium backIn case of death by natural causes get sum assured

    Life MahaLife Gold Good for retirement planningProvides for steady income and insurance coverage

    Life Raksha large cover at a small premium

    Life ShubhLife life insurance protection and high returns

    Life Health First Covers health contingencies

    Life Health Protector Covers cost of major surgery or treatment

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    FOR RETIREMENT PLANNING

    If you plan to retire at the age of 60 or 65, you could need to fund your lifestyle for several years without

    any regular salary. But if you have invested in a right plan, you can rest assured.

    Life Assure Golden Years Plan Endowment policyIf you live past the term you get sum assured along with a host of

    bonuses

    Life Easy Retire Immediate annuity planSingle premium payment

    Life InvestAssure II Flexible planLife cover plus high returns

    Life InvestAssure Gold Provides for emergency cash requirements or a steady post-retirement income

    Life InvestAssure Future Custom-made retirement solution

    Life MahaLife Gold Steady income and insurance coverage

    Life Nirvana Freedom to choose retirement age

    Life Nirvana Plus Guaranteed addition of 10 percent of sum assured every 5 years

    Life InvestAssure Swarna Jeevan Unit linked non participating pension plan

    http://www.assuremydreams.com/financial-planning-options.html
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    ACHIEVEMENTS

    (1)TATA AIG LIFE PARTNERS WITH THE INDIAN MEDICAL ASSOCIATION (MUMBAI

    BRANCH) TO CREATE INDIAS FIRST HEALTH QUOTIENT

    Feb 01, 2007: Tata AIG Life Insurance Company Ltd (Tata AIG Life) in association with theIndian Medical Association

    (2)TATA AIG LIFE EXPANDS DISTRIBUTION NETWORK: OPENS OFFICE IN SIKAR

    Establishes state-of-the-art training center for advisors and corporate agents

    Sikar, July 16, 2004

    (3)TATA AI G LI FE INSURANCE COMPANY TIES-UP WITH INDIATIMES SMS 8888

    Mumbai, March 30, 2004.

    \

    (4)TATA AI G LI FE - FI RST INSURANCE COMPANY TO LAUNCH MI CRO INSURANCE

    ~Full Range of Products and dedicated Offices ~

    First major Micro Insurance initiatives venture by an Indian insurance companyLaunches three new Micro Insurance products and five Micro Insurance branchesAdopts a tailor made rural communication strategy to reach out to the ruralcommunity

    Mumbai, August 8, 2006

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    ACHIEVEMENTS

    Health Insurance Solutions from Tata AIG Life

    for United Bank of India Customers

    Kolkata, March 13, 2008: United Bank of India (UBI) and Tata AIG Life Insurance

    (Tata AIG

    Life) today announced the launch of United Health Solutionsa customised health

    insurance

    package for customers of UBI.

    United Health Solutions has two powerful plansHealth Investor and Health Protector.

    These

    products provide effective cover against critical diseases, accident and death.

    TATA AIG LIFE INSURANCE COMPANY LIMITED TIES UP

    WITH DBS BANK

    Mumbai, March 27, 2006: Tata AIG Life Insurance Company Limited (Tata AIGLife) today announced its strategic tie-up with DBS Bank, Singapores largestbank and the fifth largest banking group in Hong Kong. Under this alliance DBS

    Bank will make the entire range of Tata AIG Lifes insurance products and

    services available to its customers at bank branches across India

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    ACHIEVEMENTS

    Tata AIG Life Insurance total annual premium up 77 % to Rs 880

    Crores

    FYP income up 48% to Rs 432 croresAgency Total Premium Income up by 61% with persistency rate of 85%Total Premium Income from Alternate Channels up 132 %; Bancassurancegrowing at 179 %.Geographical network expanded to cover 45 cities with 85 officesLives covered under Rural sector - 21% versus Regulatory obligation of16%.Lives covered under Social sector 101,873 versus Regulatory obligationof 20,000 lives.Mumbai, June 20, 2006: Tata AIG Life Insurance Company Limited (Tata AIG Life)today announced an increase of 77 percent in total premium income to Rs 880 croresfor the annual period ending March 31, 2006, compared to Rs 497 crores for thecorresponding period last year. The First Year Premium income increased by 48percent to Rs 432 crores for the year ended March 31, 2006, compared to Rs 292crores for the same period last year.Through its wide array of Group life insurance, pensions, gratuity and superannuationproducts, Tata AIG Life has covered over 7,16,016 lives during the period April 2005-March 2006, an increase of 43 percent over the last fiscal year. Additionally 3, 17,430individual life business policies were issued from April 2005 to March 2006, an increaseof 34.4 percent over the last fiscal year.

    MR. FARROKH KAVARANA, Chairman, Tata AIG Life said, We continue to focus on creating a world class life insurance entity that anticipates the needs of bothcustomers and our stakeholders and provides innovative solutions to address theirneeds. We look forward to the opportunities and challenges that lie ahead and remainconfident of creating increasing value for our policyholders and stakeholders throughour customer centric approach and the high quality of our products and services

    MR. TREVOR BULL, MANAGING DIRECTOR, Tata AIG Life added, We are pleasedtoannounce that the company has made significant strides in enhancing our positionwithin India both through corporate and individual customers while continuing toincrease the scale of our operations to better serve our customers. Our wide range of

    distribution channels and strategic alliances have all contributed to this result byoffering customers and partners choices which address their growing protection andasset accumulation needs. We will consistently expand our product offerings bydelivering innovative products to complement our commitment to offer quality adviceand service that sets us apart as the company of choice.

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    RESEARCH

    METHODOLOGY

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    RESEARCH METHODOLOGY

    CONCEPTUAL AND THEORETICAL REVIEW

    RESEARCH DESIGNDescriptive research designDescriptive research designare those studies which are concerned with describing thecharacteristics of a particular individual,or of a group.in this study like,observation,questionnaires,examination of records etc are used for such studies.

    DATA SOURCES- Primary data and secondary data

    RESEARCH APPROACHFace to face interview, observation, individual depth

    interview

    RESEARCH INSTRUMENTQuestionnaire.

    Questionnaire method:In the study questionnaire was send to the person concerned with a request to answer thequestions and return the questionnaire.a questionnaire consists of a number of questions typed indefinite order on a set of forms.the respondents had to answer the question on their own.

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    DATA COLLECTION:

    PRIMARY DATA:The primary data are those which are collected afresh and for the first time; and thus

    happen to be original in character.In this study data is collected through

    observation,guidance of the supervisor and data is collected through questionnaire.

    1) Use of a Questionnaire for carrying out a survey2) Presentation given by the Advisors of Tata AIG life.3) Data explaining the working of the ULIPs and mutual funds.

    SECONDARY DATA:In this study secondary sources of data were the various websites and insurances manuals

    .The mainly provided information about the insurance sector and the companys

    profile.These help in gaining knowledge about industry.

    1) Books2) Newspapers3) Magazines4) Newsletter5) Internet

    6) Television7) Booklet8) Policy Brochures

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    RESEARCH REVIEW

    SAMPLING

    It is the process of obtaining information about an entire population by examining only a

    part of it.

    SAMPLING UNIT-Individuals

    SAMPLE SIZE-150 units

    SAMPLING TECHNIQUE-Random convenience

    SURVEY PERIOD WAS 6 WEEKS STARTED FROM 4th JULY TO 15th AUGUST 2010

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    DATA ANALYSIS

    AND

    INTERPRETATION

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    FINDINGS

    (CUSTOMERS SURVEY)

    ANALYSIS PART 1

    MUTUAL FUND

    1.Which of the following investment options would you prefer?

    Analysis: 44% of respondents have invested in bank deposits,12% in

    postal savings,4% of respondents in shares and bonds and2%

    in mutual funds ,3% in Insurance Policy and 34% have invested

    in both fixed deposit and postal savings.

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Options

    respondents

    Bank fixed deposit

    Postal savings

    Shares and bonds

    Mutual funds

    Insurance policies

    Others

    Bank FD & Postal

    savin s

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    3.What is the reason for not investing?

    Analysis: According to the above table 5 %of the respondents are

    uncertain to invest in Mutual Funds. 1% of the respondents think it is high cost

    and 3 % of them are not interested in investments, 90% of respondents have

    invested in either investment.

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Options

    Respondents

    Uncertainty

    High cost

    Not interested in

    investment

    Others

    Non respondents

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    4. Do you think investing in Mutual Fund is worthy?

    Analysis: According to the above table 55% of the respondents think

    that investing in Mutual Funds is worthy and 43% of the respondents think

    it is not , 2 % have not responded.

    0

    10

    20

    30

    40

    50

    60

    Options

    Respondents

    Yes

    No

    No response

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    5. According to you why an individual should invest in Mutual Fund?

    Analysis: According to the above table 5% of the respondents say that they

    have invested to multiply their money, 43 % of the respondents have invested

    for moderate returns with moderate risk, 16 % of the respondents have invested

    to have a faster rate of growth , 1 % of the respondents have invested as other

    reason and 35% have invested so ,not responded for question.

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Options

    Respondents

    To multiply money

    Moderate return with

    minimum risk

    To have faster rate of

    growth

    Others

    Non respondents

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    6. Do you have any plan of investing in near future? (if no go to Q no.8)

    Analysis: According to the table 8 % of respondents plan to invest in a

    Mutual Fund and 90 % do not plan to invest ,2% have not responded.

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Options

    Respondents

    Yes

    No

    Non respondents

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    7. When do you plan to invest?

    Analysis: According to the table 25% of respondents plan to invest in a

    month, 12.5% during a month to a year and 37.5% plan to invest after a year

    and 25% have not responded.

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    Options

    respondents A month

    1month 1 year

    After 1 year

    Non respondents

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    8. How likely are you to recommend investment in Mutual fund to your

    friend?

    Analysis:

    According to the above table 54 % of the respondents definitely will

    recommend about the investment of Mutual Funds. 44 % of the respondents

    might or might not recommend and 2% have not responded.

    0

    10

    20

    30

    40

    50

    60

    Options

    Respondents

    Definitely recommend

    Might not recommend

    Non respondents

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    ANALYSIS PART 2

    ULIPS

    1. Are you aware of ULIP concepts in Life Insurance?

    Analysis:

    According to the table 51% of respondents are aware of ULIP concepts and 49

    % are not aware . This shows investors are still not aware of Unit Linked

    Insurance Plan .

    48.4

    48.6

    48.8

    49

    49.2

    49.4

    49.6

    49.8

    50

    50.2

    Options

    Re

    spondents

    Yes

    No

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    2. In which companies have you invested?

    Analysis:

    According to the table 66% respondents have invested in LIC, 3 % have

    invested in ICICI PRU, 23 % in BAJAJ ALLIANZ, 9% in AVIVA and 1 % in

    others which include TATA AIG .

    0

    10

    20

    30

    40

    50

    60

    70

    Options

    Respondents

    LIC

    ICICI Pru

    Bajaj Allianz

    Aviva Life Insurance

    Reliance

    others

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    3.What made you to go for that company?

    Analysis: According to the table 27% of respondents have invested in the

    company for the Brand name,15% have invested for the service provided, 39%

    have invested for the customer relationship the company maintains. 14% of

    respondents have invested for the better policy options available, 1% haveinvested for other reason and 4% have not responded.

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    Options

    Respondents

    Brand Name

    service

    customer relationship

    better policy option

    others

    Non respondents

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    4. What extra benefits would you like to have along with life cover?

    Analysis: According to table the extra benefit customer would like to have is

    53 % Want a family income benefit , 15% would like to have critical illness

    Benefit,1% would like to have riders ,8% would like to have more return and

    2% would like other benefit and 21% would like to have family income benefitand critical illness benefit along with life cover.

    0

    10

    20

    30

    40

    50

    60

    Options

    respondents

    Family income benefit

    Critical illness benefit

    Riders

    Return

    Others

    Family income benefit &Critical illness benefit

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    5. What is your expectation from investment plan?

    Analysis:

    According to table 59% of respondents expect security, 3% expect high returnand 1% expect minimum premium,28% expect easy claim and 2% expect

    maximum sum assured ,7% expect security and easy claim.

    0

    10

    20

    30

    40

    50

    60

    70

    Options

    respondents

    Security

    High return

    Minimum premium

    Easy claim

    Maximum sum assured

    Others

    Security and easy claim

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    6. Are you aware of ULIP of TATA AIG? (If no go to question no 10)

    Analysis: According to table 1% of customers are aware of traditional plan,

    3% are aware of Retirement plans, 5% are aware of Life time and 2% are aware

    of Life Link Super, 89% have not responded.

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Options

    Respondents

    Traditional insurance

    planRetirement plan

    Life time plan

    Life link super

    Non respondents

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    7. Do you hold Unit linked insurance plan?

    Analysis:

    According to table 27.27% of customers hold Unit Linked Insurance Plan and

    72.72 % do not hold Unit Linked Insurance Plan.

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Options

    respondents

    Yes

    No

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    8.What did you like about Unit Linked Insurance Plan?

    Analysis:

    According to table 18.18% of customers liked liquidity and 9.09% others and

    72.72 % have not responded.

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Options

    respondents

    Liquidity

    Withdrawal

    Flexibility

    Others

    Non respondents

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    9. How do you rank Unit linked plan of TATA AIG as compared to

    Mutual Fund?

    Analysis:

    According to table 18.18% of customer have ranked TATA AIG as good

    and 9.09% have ranked as satisfactory, 72.72% have not responded.

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Options

    respondents

    Good

    Satisfactory

    Non respondents

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    10. Do you have any plan of investing in ULIP in near future? (if no go

    to Q no.12)

    Analysis: According to the table 6 % of respondents plan to invest in a ULIP

    and 91 % do not plan to invest in near future, 3% have not responded .

    0

    1020

    30

    40

    50

    60

    70

    80

    90

    100

    Options

    Respondents

    Yes

    No

    Non respondents

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    11. When do you plan to invest?

    Analysis:

    According to the table 16.66% of respondents plan to invest in a month,

    66.66% plan to invest after a year,16.66 % have not responded .

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    Options

    respondents A month

    1month 1 year

    After 1 year

    Non respondents

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    12. How likely are you to recommend investment in ULIP to your

    friends?

    Analysis:

    According to the above table 53 % of the respondents definitely willrecommend about the investment of ULIP. 42 % of the respondents might or

    might not recommend and 5% have not responded.

    0

    10

    20

    30

    40

    50

    60

    Options

    Respondents

    Definitely recommend

    Might not recommend

    Non respondents

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    CONCLUSION

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    LIMITATIONS

    The time constraint was one of the major problems.

    The study is limited to the different schemes available under the

    mutual funds and ulips selected.

    The study is limited to selected mutual fund schemes and ulips

    The lack of information sources for the analysis part.

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    SUGGESTIONS AND RECOMMENDATIONS

    SUGGESTIONS FOR MUTUAL FUNDS

    funds advertisement and logo concept

    plays major role in awareness about the product. So mutual funds should also

    do aggressive ad campaign with the celebrity endorsement and innovative and

    creative logo should be there which matches the product and signifies the strength

    of the type.

    foreign brands, mutual funds should focus on product awareness and product

    preference advertising.

    actually not aware about mutual funds because of the lack of awareness of mutual

    funds, so the company should conduct such a awareness programs that the people

    should come to know about the schemes of mutual funds.

    investors get to know about the schemes performing well.

    brokers

    investors and corporate.

    preferred scheme.

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    SUGGESTIONS FOR ULIPS

    Most of the respondents are not aware of Unit Linked

    Insurance Plan; the awareness programme for non-investors

    should be increased by different medias like TV, Magazines, & News Paper.

    The company has to provide proper training to advisors or marketing skills to improve

    the marketability of products.

    Educate people by arranging a meeting or fair for investors and

    explaining about how ULIP works because investors are not aware of

    ULIP as an investment option and investors do not have the sufficient

    knowledge of the basic concepts of ULIP & about the operating of ULIP.

    Complete information should be provided regularly to the advisors as

    well as to the investors to keep them updated about the developments.

    Many of the investors say that they are ready to recommend about

    investment to friends, so the company should approach the investors

    through the distributors and explain about the Insurance schemes.

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    RECOMMENDATIONS TO THE COMPANY:-

    -

    to the pockets of the lower and middle income groups.

    can invest in such policy

    Value) amount but also the SA (sum Assured) i.e. guaranteed SA.

    ced.

    Additional Support Required by the Agents from the Company:-

    - Field support i.e. the company should provide a staff wherein they

    will get a field work done from them.

    - The company should provide proper database to their agents. For

    the database the company can also have some tie-ups with some of

    the companies.

    - There should be monthly meetings held by the company for the

    agents wherein they can solve their problems and suggest the new

    ways for the marketing of products.

    - There should be separates Claim Settlement Cell so that the

    company as well as the agents do not face any problem while

    settlement of claims.

    - Also the company can support the agents by having some kind of

    publicity.

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    CONCLUSION OF THE SURVEY

    Life insurance sector is one of the key areas where enormous business potential exists.

    Life insurance is a form of insurance that pays monetary proceeds upon the death of the

    insured covered in the policy. The basic urge in man to secure himself against any form

    of risk and uncertainty .

    After comparing Unit Linked life insurance plans and Mutual Fund it can be concluded

    that most of respondents are not aware of ULIP products of tata aig life.

    There is the difference between expenses of a ULIP as

    compared with the expenses of a mutual fund. If investor are

    looking for a long-term investment avenue with an insurance

    cover , then ULIP is the product for them and if they are

    looking at a product that helps investor to focus purely on

    investment and returns over a medium term, then mutual fund

    is suitable.

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    CONCLUSION FOR COMPANY

    Tata Aig is one of the worlds largest life insurance company.it has businesses spread out

    across the globe.it came to india 2001.it currently ranks top amongst the insurer in india.

    (source:annual premium provided by the company)

    The company faces a large amount of competition .To sustain itself it must promote its

    products through advertisement and improve its selling techniques.consumer must be aware of

    the new plans available at Tata Aig.

    The medium of advertising use could be internet since most of its competitiors use this tool to

    promote their products.the company must be promoted as an Indian company since consumer

    seem to have more trust in investing in Indian firms.

    The unit linked concept must be specifically promoted.the general perception of life insurance

    has to change in india before progress is made in this field.people should not be afraid to invest

    money in insurance and must use it as an effective tool for tax planning and long term savings.

    Tata Aig could trap the rural markets with cheaper products and smaller policy terms.There

    are individual who are willing to pay small amounts as premium but the plans do not accept

    premium below a certain amount .it was usually found that a large number of males were

    insured compared to females.individuals below the age of 30 were interested in investment

    plans.this was a general conclusion drawn during prospecting clients.

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    BIBLIOGRAPHY

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    BIBLIOGRAPHY

    A. BOOKS

    1. Insurance Principles & PracticesM.N.Misra S Chand Publications.

    2. InsuranceM.J.Mathew RBSA Publications.

    3. Insurance Fundamentals, Environment & ProceduresB.S.Bodla, M.C. Garg, K.P. SinghDeep & Deep Publications of 2003

    4. Insurance Institute of India IC 33------S.J. Gidwani5. Taxmann Life Insurance agent ---- P.R. Khanna , Taxmann Allied service pvt ltd

    B. NEWSPAPERS1. Economic Times2. Times Of India3. ESCOLIFE PAPER on Insurance by Ritu Nanda

    Vol 2, Issue viii June, 2007.

    C. MAGAZINES1. Money Simplified --Vol xxx ,Feb 2007 ULIPs how they fit in2. Consumer Voice ---Vol 7, Issue 3

    D. NEWSLETTER1. Tata AIG Life Agency Newsletter

    Vol 1, Edition 6 , March ,2007.

    E. INTERNETwww.tata-aig.comwww.licofindia.com

    www.iciciprulife.comwww.reliancelife.comwww.moneycontrol.comwww.personalfn.comwww.et.comwww.google.com

    F. CNBC TV 18

    G. BOOKLET on the Orientation Programme of Employees at Tata AIG

    H. Policy Brochures of Tata AIG, ICICI Prudential, Reliance Life & LIC.

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    ANNEXURE

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    QUESTIONNAIRE

    This information is for our internal use only,will not be disclose to any otherorganization/departmentCOMPARATIVE ANALYSIS OF MUTUAL FUND AND MARKET LINKEDINSURANCE PLANS

    Name AddressTelephone AgeOccupation Annual incomeMarital status single or married (age of child if applicable)

    SECTION A

    1.Which of the following investment options would you prefer?

    a)Bank fixed deposit

    b)Postal savings

    c)Shares and bonds

    d)Mutual funds

    e)Insurances policies

    f)Others

    g)Bank FD and postal savings

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    2. Have you invested in the following? (Please tick)(if yes, go to Q no.4)

    a)Mutual funds

    b)Insurance policies

    c)Mutual funds and insurance policies both

    3.What is the reason for not investing?

    a)Uncertainty

    b)High cost

    c)Not interested in investment

    d)Others

    e)Non respondents

    4. Do you think investing in Mutual Fund is worthy?

    a) Yes

    b)No

    c) No response

    5. According to you why an individual should invest in Mutual Fund?

    a) To multiply money

    b) Moderate return with minimum risk

    c)To have a faster rate of growth

    d)Others

    e)Non respondent

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    6. Do you have any plan of investing in near future? (if no go to Q no.8)

    a)Yes

    b)No

    c)Non respondent

    7. When do you plan to invest?

    a) A month

    b)1 month - 1 year

    c)After 1 year

    d)Non-respondent

    8. How likely are you to recommend investment in Mutual fund to your

    friend?

    a)Definitely recommend

    b)Might not recommend

    c)Non respondent

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    SECTIONB

    1. Are you aware of ULIP concepts in Life Insurance?

    a)Yes

    b) No

    2. In which companies have you invested?

    a)LIC

    b)ICICI PRU

    c)BAJAJ ALLIANZ

    d)AVIVA LIFE

    e)Others

    3.What made you to go for that company?

    a)Brand Name

    b)Service

    c)Customer Relationship

    d)Better Policy Option

    e)Others

    f)Non Respondent

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    4. What extra benefits would you like to have along with life cover?

    a)Family Income Benefit

    b)Critical Illness Benefit

    c)Riders

    d)Returns

    e)Others

    f)Family Income Benefits And Critical Illness Benefits Both

    5. What is your expectation from investment plan?

    a)Security

    b)High Return

    c)Minimum Premium

    d)Easy Claim

    e)Maximum Sum Assured

    f)Others

    g)Security And Easy Claim

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    6. Are you aware of ULIP of TATA AIG ? (If no go to question no 10)

    a)Traditional Insurance Plan

    b)Retirement Plan

    c)Life Time Plan

    d)Life Link Super

    e)Non-Respondent

    7. Do you hold Unit linked insurance plan?

    a)Yes

    b)No

    8.What did you like about Unit Linked Insurance Plan?

    a)Liquidity

    b)Withdrawal

    c)Flexibility

    d)Others

    e)Non-Respondent

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    9. How do you rank Unit linked plan of TATA AIG LIFE as compared to

    Mutual Fund?

    a)Good

    b)Satisfactory

    c)Non-Respondents

    10. Do you have any plan of investing in ULIP in near future? (if no go

    to Q no.12)

    a)Yes

    b)No

    c)Non Respondents

    11. When do you plan to invest?

    a)A Month

    b)1 Month- 1year

    c)After 1 Year

    d)Non-Respondents

    12. How likely are you to recommend investment in ULIP to your

    friends?

    a) Definitely Recommend

    b)Might Not Recommend

    c)Non-Respondents

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