Assignment by

Anusree MohanVijayalakshmi SHarish KManoj AravindManoj Vekata SaikumarMukilan

Preface • Muthoot Group is 126-year-old Family Owned Indian business house. It was started in 1887 by Muthoot Ninan Mathai in Kerala, India

• It operates predominantly in the NBFS, operating in 23 states in India, and has presence in USA, UK and UAE

• Muthoot Group offers FINANCIAL SERVICES |WEALTH MANAGEMENT | MONEY TRANSFER | FOREX

SECURITIES | INFOTECH | MEDIA | HEALTHCARE | EDUCATION | POWER GENERATION | LEISURE & HOSPITALITY | VEHICLE & ASSET FINANCE | PLANTATIONS & ESTATES |

TRAVEL SMART | PRECIOUS METALS | HOUSING & INFRASTRUCTURE | MUTHOOT GLOBAL | MUTHOOT MONEY

• As on Nov 2010, it was the largest gold financing company in India with nearly 129 bn loan outstanding portfolio which accounts 97.6 tonnes of gold jewelleryMuthoot Fincorp and Muthoot Finance are two separate companies without any common promoters.

Vision & Mission

Vision Touching the lives of millions with our customer-centric approach nourished

in a milieu that enables creation and innovation.

MissionThe focus of the company is on creating liquidity with an asset class, namely gold, that has the largest consumer market in India. We see it as one of the

preeminent ways of creating wealth in the economy.

Awards & Recognition

1.The Times Of India Award for Excellence in Business - 20092.Golden Peacock Award for Muthoot Finance Ltd. in CSR – 20123.Twin CSR Awards By IPE - Return to Consumer and Community Development4.Muthoot Finance Wins ‘Asian Sustainability Leadership Award for Best Rural Outreach’ & ‘BFSI Award for Most Admired Loyalty Program’- 2012

And many more…

The group is true to their vision-mission statement as they have been consistently providing quality service for the past 126 years.

BCG Matrix

Money TransferPrecious Metals

Housing &Infrastructure

Information techEducation

Finance

Healthcare, MediaTravel & Tourism

Power GenerationFOREX SECURITIES

Mar

ket G

row

th R

ate

Relative Market Share

Muthoot Group has a balanced portfolio especially in their breadwinning segment - Finance, consisting of numerous subdivisions like Gold loans, coins, forex etc

STAR

CASH COW

QUESTION MARK

DOG

BCG Matrix Star: Muthoot have strong growth and market share in Money Transfer ,

Precious Metals , housing and infrastructure and these are their upcoming sector . The group is promoting it intensely (sponsoring the Delhi Daredevils team). There is a high market potential and growth rate in the segment

Cash Cow: Finance sector and gold loans is the cash cow, it’s the money generating

unit of the group. It’s number one in the segment (of NBFS), although it’s expanding, it doesn’t require much attention.

? : Foreign exchange, Information Tech, Education is a new segment that

Muthoot has decided to venture into. It has high market growth and share potential. It’s still under the govt approval process. Dog: Media is a division that doesn’t generate much revenue for the Group. Muthoot

owns a local radio station in Chennai (Chennai Live) that plays English music. They make enough money to sustain themselves currently.

Ansoff’s Matrix

Market Penetration

Product Development

Market Development Diversification

Products

Mar

kets

Existing New

Existi

ngNew

Main Product Line: Finance

Sub categories: 1. Gold Loans2. Gold coin3. MPower card4. Money Transfer5. Forex6. Wealth Management

Service7. Travelsmart

ExplanationMarket Penetration: Muthoot Finance has become India’s largest gold financing company. By providing fast service and high loan limit, they are

winning new customers. Currently, Muthoot Finance serves about 80,000 people across India on a daily basis.

Market development: Muthoot has expanded it’s market by venturing into new arenas. They have introduced Muthoot Global and set up shops

in UAE in 2002, UK in 2007 and USA in 2010. Their prime focus is the NRI population; they provide services in the following areas: Money Transfer, Foreign Exchange, Travel and Tourism, Happy Day Gifts and Gold Loan

Product Development: Various new services for existing customers such as MPower Card – which is Muthoot’s CRM arm, benefit the customers

by enabling them to access new offers and services. Muthoot Travelsmart allows customers to avail flexible and customized travel insurance and foreign exchanges.

Diversification: Apart from financial services, Muthoot has diversified in to areas such as Healthcare, Media, Education, Charity and so on.

For Muthoot group, finance and gold loan are the important product line in that they are number one in this segment and they have covered a wide range of people both in rural and urban by making their market penetration and market development very high.

Brand Value Creating: Being a company with an increasing asset base, Muthoot group take upon

themselves the onus of ensuring smoother processes of monetary transactions, whether they are money transfer, gold loans or gold bonds.

Capturing: Being entrusted with the purpose of delivering value enables us to consider each

customer’s need as unique. We cater to gold loan requirements varying from a principle loan amount of Rs. 1500 up to the maximum extent of Rs 10,000,000 (1 crore).

Sustaining: Muthoot Finance is an a market player dedicated to make a positive impact on

countless people, ranging from farmers to salaried employees seeking financial aid. A diversified portfolio of assets is what sets us apart from the competition. It is accentuated by the unbridled trust that our customers have bestowed on us, over the years. It is this mutual trust that has, in turn, and over the years, created the long relationships between Muthoot Finance and its invaluable customers.

SWOT AnalysisStrength

1. Leading position (Net worth +119%)in gold loan business.2. High quality customer service and short response time.3. Strong capital raising capability.4. Geographic diversification, Brand, Senior management5.Low average loan tenure shields against gold price volatility.6.In house training capabilities to meet branch expansion requirements .

Weakness1. Any major decline in gold price in future can adversely impact the company’s revenue.2. Deterioration in asset quality is a key risk to investment call.

Opportunity1. The gold loan market is underpenetrated and is expected to continue growing at the rate of 35 to 40% in future.2. To venture into Banking sector3. New customer segments.

Threat1. Rising interest scenario2. 7000 Litigation cases about the company3. Increased competition from NBFC’s and banks in gold financing businesses.4. Major part of business concentrated in South India. Any disruption in the economy of the region can adversely affect the company’s operation.

The brand is No.1 in the NBFS in India with 4200 outlets across 21 states and 4 UTs. The way forward expressed by the company is to get into Banking sector.

Bibliography

• http://www.moneycontrol.com/news_html_files/news_attachment/2011/Muthoot%20Finance%20Ltd%20%20IPO%20Note.pdf

• http://www.muthootgroup.com/• http://www.capitaline.com/user/framepage.asp?id=1• http://zeenews.india.com/business/news/finance/muthootfin

-can-turn-2-000-gold-loan-outlets-into-bank-branches_79841.html