Mustang Daily Media Kit 2009-10

Cal Poly’sMustang Daily

Contact Us

Telephone: 805.756.1143

Fax: 805.756.6784

Account [email protected]

Ad Design [email protected]

[email protected]

Cal Poly State UniversityBuilding 26, Suite 226San Luis Obispo, CA 93407

Yearly Contract RatesMinimum number of inches placed during contract period (30 weeks)

300-499˝ $7.00 rate500˝ plus $6.50 rate

Color Rates24˝ ad or smaller, $10025˝ ad or larger, $200

Rate xTotal Column Inches

+ Color Option

= Total Cost

Calculating Advertising Costs

Now OfferingInserts!

Regular RatesLocal Rate: $9.50 per column inchBusinesses in San Luis Obispo County

Campus Organization &Non-Profit Rate: $8.50 per column inchOther discounts do not apply

Non-Local Rate: $10.50 per column inchBusinesses outside of San Luis Obispo County

Political Rate: $10.50 per column inchMandatory pre-payment

National Rate: $12.00 per column inch

Quarterly Contract RatesMinimum number of inches placed during contract period (10 weeks)

50-99˝ $8.50 rate100-199˝ $8.00 rate200˝ plus $7.50 rate

Repeat Rate DiscountsAdvertising in two or more consecutive issues. Excludes color charges. Price resets after 4th ad.

1st ad Full price2nd ad 20% off3rd ad 30% off4th ad 40% off

Meet the

Mustang Daily

The Mustang Daily was established in 1916 and we

are proud of our history and age! We are Cal Poly’s

number one news, sports and entertainment resource

that serves students, faculty, sta�, alumni and the San

Luis Obispo community. The Mustang Daily has a

unique student audience that spends more than $172

million annually. The Mustang Daily has consistently

produced award-winning editorial and advertising

content and recently won three prestigious awards for

newspapers with a circulation under 40,000:

• Best College Newspaper of the Year

• Nation’s Best Media Kit/Rate Card

• 1st place Special Section for our Housing Edition

Our sta� is dedicated to producing quality work that

brings your business quality results.

Table of Contents

2...Advertising Rate Infortmaion 3...Advertising Deadline Schedule

4...Popular Sizes 5...Game Page Advertising

6...Online & Radio Packages 7-8...Special Editions

9...Special Sections 10...Newstand Locations

11-12...Cal Poly Demographics 13-14...Publishing Dates 14...Advertising Policies

* contract rates do not apply

* contract rates apply to local businesses only

The Mustang Daily was honored as the Best College Newspaper of the Year for 2008-2009

Showcase your business with a free-standing, pre-printed flyer.

$65/1,000 insertsMinimum order of 3,000

Regular RatesLocal Rate: $9.50 per column inchBusinesses in San Luis Obispo County

Campus Organization &Non-Profit Rate: $8.50 per column inchOther discounts do not apply

Non-Local Rate: $10.50 per column inchBusinesses outside of San Luis Obispo County

Political Rate: $10.50 per column inchMandatory pre-payment

National Rate: $12.00 per column inch

Color Rates24˝ ad or smaller, $10025˝ ad or larger, $200

Rate xTotal Column Inches

+ Color Option

= Total Cost

Calculating Advertising Costs

Now OfferingInserts!Showcase your business with a free-standing, pre-printed flyer.

$65/1,000 insertsMinimum order of 3,000

Ad/Artwork Ad/Artwork Ad/Artwork Ad/Artwork Ad/Artwork Ad/Artwork GuidelinesGuidelinesSend your ad or artwork Send your ad or artwork Send your ad or artwork Send your ad or artwork Send your ad or artwork Send your ad or artwork at 300 dpi. No artwork at 300 dpi. No artwork at 300 dpi. No artwork at 300 dpi. No artwork at 300 dpi. No artwork from the Web.

Color ads must be in Color ads must be in CMYK format.

We accept JPEG, PSD, We accept JPEG, PSD, AI, TIFF, and PDF file formats. No Microsoft Publisher, Microsoft Word, or Adobe Page-maker files.

If artwork is created inIllustrator, fonts must be converted to outlines.

Paper SpecsPaper SpecsPaper SpecsPaper SpecsPaper SpecsPaper SpecsPaper SpecsPaper SpecsColumn StructureColumn StructureColumn StructureColumn StructureColumn StructureColumn StructureColumn Structure1 Column: 2”1 Column: 2”2 Columns: 4.125”2 Columns: 4.125”2 Columns: 4.125”2 Columns: 4.125”2 Columns: 4.125”3 Columns: 6.25”3 Columns: 6.25”3 Columns: 6.25”4 Columns: 8.375“4 Columns: 8.375“4 Columns: 8.375“5 Columns: 10.5”5 Columns: 10.5”

The Mustang Daily is The Mustang Daily is The Mustang Daily is printed on a web offset printed on a web offset press located on campuspress located on campusin the Cal Poly Graphic Arts Building.

5x8Half Page

2x83x6

Monday1 PM Ad size deadline for Wednesday’s paper

5 PM Ads in Tuesday’s paper must be ready to print

Tuesday1 PM Ad size deadline for Thursday’s paper

5 PM Ads in Wednesday’s paper must be ready to print

Wednesday5 PM Ads in Thursday’s paper must be ready to print

Thursday1 PM Ad size deadline for Monday’s paper

Friday1 PM Ad size deadline for Tuesday’s paper

5 PM Ads in Monday’s paper must be ready to print

3x8Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter PagePagePagePagePagePagePagePagePagePage2x4

FullPagePagePagePage

5x165x165x165x165x165x165x16

94% of Cal Poly students read the Mustang Daily on a weekly basis

Ad/Artwork Ad/Artwork Ad/Artwork Ad/Artwork Ad/Artwork Ad/Artwork GuidelinesGuidelinesSend your ad or artwork Send your ad or artwork Send your ad or artwork Send your ad or artwork Send your ad or artwork Send your ad or artwork at 300 dpi. No artwork at 300 dpi. No artwork at 300 dpi. No artwork at 300 dpi. No artwork at 300 dpi. No artwork from the Web.

Color ads must be in Color ads must be in CMYK format.

We accept JPEG, PSD, We accept JPEG, PSD, AI, TIFF, and PDF file formats. No Microsoft Publisher, Microsoft Word, or Adobe Page-maker files.

If artwork is created inIllustrator, fonts must be converted to outlines.

Paper SpecsPaper SpecsPaper SpecsPaper SpecsPaper SpecsPaper SpecsPaper SpecsPaper SpecsColumn StructureColumn StructureColumn StructureColumn StructureColumn StructureColumn StructureColumn Structure1 Column: 2”1 Column: 2”2 Columns: 4.125”2 Columns: 4.125”2 Columns: 4.125”2 Columns: 4.125”2 Columns: 4.125”3 Columns: 6.25”3 Columns: 6.25”3 Columns: 6.25”4 Columns: 8.375“4 Columns: 8.375“4 Columns: 8.375“5 Columns: 10.5”5 Columns: 10.5”

The Mustang Daily is The Mustang Daily is The Mustang Daily is printed on a web offset printed on a web offset press located on campuspress located on campusin the Cal Poly Graphic Arts Building.

5x8Half Page

2x83x6

Monday1 PM Ad size deadline for Wednesday’s paper

5 PM Ads in Tuesday’s paper must be ready to print

Tuesday1 PM Ad size deadline for Thursday’s paper

5 PM Ads in Wednesday’s paper must be ready to print

Wednesday5 PM Ads in Thursday’s paper must be ready to print

Thursday1 PM Ad size deadline for Monday’s paper

Friday1 PM Ad size deadline for Tuesday’s paper

5 PM Ads in Monday’s paper must be ready to print

3x8Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter PagePagePagePagePagePagePagePagePagePage2x4

FullPagePagePagePage

5x165x165x165x165x165x165x16

94% of Cal Poly students read the Mustang Daily on a weekly basis

OnlineEveryday Mustangdaily.net features a virtual Mustang Daily, online police log, community generated event calendars, a community wiki, and of course plenty of articles.

The Friday web edition has a full load of articles posted throughout the day, plus all the same fantastic interactive features you see every day at mustangdaily.net

Classified AdsCost Per Day: $2 per line32 characters per line

Additional Features:

Bold Face: extra $1 per dayBoxed Ad: extra $2 per day

Order your classified ad online atwww.mustangdaily.net or call 805-756-1143

Ads must be prepaid by check made out to Mustang Daily or paid by credit card at mustangdaily.net

See page 16 for full classified policies

Mustang MinisYour ad runs in the highly-read and reviewed classifiedsection. It runs every day for a very minimal cost. Sign upfor a week, month or year.

Week 1 $14 a dayWeek 2 $12 a dayWeek 3 $10 a dayWeek 4+ $8 a day

Classified line ads, Classified line ads, crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large number of students number of students number of students number of students number of students number of students number of students number of students number of students number of students number of students will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears.

Sudoku SponsorshipThis challenging numbers game runs in every issue. Sponsoring this game ensures a large number of students will both see and participate in your ad.

$50 a day (Quarter commitment required)

The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!

Mustangdaily.net won the 2008 National Pacemaker award for the best collegiate newspaper website

60,500 Impressions a Month20,500 Sessions a Month

Comic SponsorshipSponsoring this page ensures a large number of students will both see and participate in your ad.

* rates apply to consecutive weeklong runs

Online Rates Peel Back Ad: $350/month

Banner Ad (468x60): $300/month

Side Tile Ad (300x276): $250/month

Mini Tile Ad (125x125): $100/month

Micro Tile Ad (45x125): $75/month

Banner Ad Package: $175/monthwith 4 or more print ads that month

Side Tile Ad Package: $100/monthwith 4 or more print ads that month

Mini Package: $250/month totalreceive an Online Mini Ad and a Mustang Mini

OnlineEveryday Mustangdaily.net features a virtual Mustang Daily, online police log, community generated event calendars, a community wiki, and of course plenty of articles.

The Friday web edition has a full load of articles posted throughout the day, plus all the same fantastic interactive features you see every day at mustangdaily.net

Classified AdsCost Per Day: $2 per line32 characters per line

Additional Features:

Bold Face: extra $1 per dayBoxed Ad: extra $2 per day

Order your classified ad online atwww.mustangdaily.net or call 805-756-1143

Ads must be prepaid by check made out to Mustang Daily or paid by credit card at mustangdaily.net

See page 16 for full classified policies

Mustang MinisYour ad runs in the highly-read and reviewed classifiedsection. It runs every day for a very minimal cost. Sign upfor a week, month or year.

Week 1 $14 a dayWeek 2 $12 a dayWeek 3 $10 a dayWeek 4+ $8 a day

Classified line ads, Classified line ads, crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and crosswords, comics and Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more Sudoku - what more could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? could a reader ask for? Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of Sponsoring a section of this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large this page ensures a large number of students number of students number of students number of students number of students number of students number of students number of students number of students number of students number of students will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but will not only see, but participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page participate on the page where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears. where your ad appears.

Sudoku SponsorshipThis challenging numbers game runs in every issue. Sponsoring this game ensures a large number of students will both see and participate in your ad.

The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!The Fun Page!

Mustangdaily.net won the 2008 National Pacemaker award for the best collegiate newspaper website

60,500 Impressions a Month20,500 Sessions a Month

Comic SponsorshipSponsoring this page ensures a large number of students will both see and participate in your ad.

* rates apply to consecutive weeklong runs

Online Rates Peel Back Ad: $350/month

Banner Ad (468x60): $300/month

Side Tile Ad (300x276): $250/month

Mini Tile Ad (125x125): $100/month

Micro Tile Ad (45x125): $75/month

Banner Ad Package: $175/monthwith 4 or more print ads that month

Side Tile Ad Package: $100/monthwith 4 or more print ads that month

Mini Package: $250/month totalreceive an Online Mini Ad and a Mustang Mini

Gold Package $300Sponsorship of 1 KCPR show for a quarter (10 weeks)Air 21 radio ads a week (3 times a day, for 10 weeks)

Receive a $7 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discount rate.

Map Key Newsstand Mustang Daily Office Building 26, Suite 226

Off CampusLocationsDowntown San Luis Obispo Marsh Street High Street Monterey Street Monterey Street Monterey Street Higuera Street Higuera Street Higuera Street Higuera Street Higuera Street Foothill Boulevard Foothill Boulevard Foothill Boulevard Foothill Boulevard Foothill Boulevard Foothill Boulevard Foothill Boulevard

Green Package $200Sponsorship of 1 KCPR show for a quarter (10 weeks)Air 14 radio ads a week (2 times a day, for 10 weeks)

Receive an $8 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discount rate.

Capture the attention of Cal Poly through the Mustang Daily newspaper, online and now radio!

Gold Package $300Sponsorship of 1 KCPR show for a quarter (10 weeks)Air 21 radio ads a week (3 times a day, for 10 weeks)

Receive a $7 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discount rate.

Map Key Newsstand Mustang Daily Office Building 26, Suite 226

Off CampusLocationsDowntown San Luis Obispo Marsh Street High Street Monterey Street Monterey Street Monterey Street Higuera Street Higuera Street Higuera Street Higuera Street Higuera Street Foothill Boulevard Foothill Boulevard Foothill Boulevard Foothill Boulevard Foothill Boulevard Foothill Boulevard Foothill Boulevard

Green Package $200Sponsorship of 1 KCPR show for a quarter (10 weeks)Air 14 radio ads a week (2 times a day, for 10 weeks)

Receive an $8 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discount rate.

Capture the attention of Cal Poly through the Mustang Daily newspaper, online and now radio!

Back to School

$12.50/column inch

When students return to school after breaks, their impact has a major effect on local businesses. Cal Poly students spend millions of dollars annu-ally within the community.Back to School editions allow businesses to reach this valuable market immediately upon students’ arrival.

Housing $10.50/column inch

The Housing edition provides insight and advice on issues that arise in the search for the right place to live. Local businesses that help students with housing matters, from rentals to plumbing, highly benefit from this special edition. Open House

$10.50/column inch

Once a year, Cal Poly hosts thousands of prospective students and their families touring the college campus and San Luis Obispo County. During this time, visitors spend around $4 million within the community.

Best For Cal Poly

$10.50/column inch

Cal Poly has a great impact on the San Luis Obispo economy. The Best For Cal Poly edition gives voice to Cal Poly students and showcases their favorite local businesses. Also, this edition allows businesses to thank the students for their continued support.

$12.50/column inch

Before the new fall term, Cal Poly’s incoming freshmen enjoy the thrills of Week of Welcome. At this time, parents and students have an oppor-tunity to attend events and shop for their first school year. This is a great time to let them know about your business.

Week ofWelcome Graduation

$10.50/column inch

Cal Poly has two com-mencement ceremonies each year. Combined, they account for over 30,000 visitors and $3.4 million in spending. The special graduation issues enable businesses to thank Cal Poly graduates for their years of support and advertise specials for all students and visitors to the area. Both editions are circulated prior to and during commencement weekend.

We placed 1st nationally for our Housing edition in 2009 and our Best For Cal Poly edition in 2008

MUSTANG DAILYCALIFORNIA POLYTECHNIC STATE UNIVERSITY1916 2007

Back to School

$12.50/column inch

When students return to school after breaks, their impact has a major effect on local businesses. Cal Poly students spend millions of dollars annu-ally within the community.Back to School editions allow businesses to reach this valuable market immediately upon students’ arrival.

Housing $10.50/column inch

The Housing edition provides insight and advice on issues that arise in the search for the right place to live. Local businesses that help students with housing matters, from rentals to plumbing, highly benefit from this special edition. Open House

$10.50/column inch

Once a year, Cal Poly hosts thousands of prospective students and their families touring the college campus and San Luis Obispo County. During this time, visitors spend around $4 million within the community.

Best For Cal Poly

$10.50/column inch

Cal Poly has a great impact on the San Luis Obispo economy. The Best For Cal Poly edition gives voice to Cal Poly students and showcases their favorite local businesses. Also, this edition allows businesses to thank the students for their continued support.

$12.50/column inch

Before the new fall term, Cal Poly’s incoming freshmen enjoy the thrills of Week of Welcome. At this time, parents and students have an oppor-tunity to attend events and shop for their first school year. This is a great time to let them know about your business.

Week ofWelcome Graduation

$10.50/column inch

Cal Poly has two com-mencement ceremonies each year. Combined, they account for over 30,000 visitors and $3.4 million in spending. The special graduation issues enable businesses to thank Cal Poly graduates for their years of support and advertise specials for all students and visitors to the area. Both editions are circulated prior to and during commencement weekend.

We placed 1st nationally for our Housing edition in 2009 and our Best For Cal Poly edition in 2008

MUSTANG DAILYCALIFORNIA POLYTECHNIC STATE UNIVERSITY1916 2007

Activity DirectoryThis directory pubishes every Thursday and is perfect for: music lessons, sports lessons, water and land activities, hobby shops and special interest groups. Standard directory rates apply.

Religious DirectoryThis directory publishes every Thursday and allows your organization to maintain awareness among college students, faculty and staff at Cal Poly. Open rate is $6.50 per column inch.

$32.4 Million on Automotive Services spent annually by Cal Poly students

$18.9 Million on School Supplies spent annually by Cal Poly students

$20.6 Million at Restaurants spent annually by Cal Poly students

$6.4 Million on Entertainment spent annually by Cal Poly students

$21.6 Million on Retail spent annually by Cal Poly students

$10.8 Million on Beauty Services spent annually by Cal Poly students

$20.0 Million on Groceries spent annually by Cal Poly students

$2.0 Million on Recreation spent annually by Cal Poly students

Meet the

Mustang Daily

We attend university and community events, which creates more buzz for your business!

Mustang DailyStatistics15,000 daily readers6,000 daily circulation94% student readership

Standard Directory RateFull Quarter Full Quarter CommitmentCommitmentCommitment $7.50/column inch$7.50/column inch$7.50/column inch$7.50/column inch

Regular Regular Regular Regular Regular Regular Non-commitmentNon-commitmentNon-commitmentNon-commitmentNon-commitmentNon-commitment $9.50/column inch$9.50/column inch$9.50/column inch$9.50/column inch$9.50/column inch$9.50/column inch$9.50/column inch

Wellness DirectoryThis directory pubishes every Tuesday and is perfect for: yoga facilities, doctors, massage therapists, hair salons, tanners, nail salons, nutrition and health food businesses, gyms and dance studios. It is a one-stop spot for all of Cal Poly’s health and nutrition needs! Standard directory rates apply.

Auto DirectoryThis directory publishes every Wednesday in the Mustang Daily. It offers a one-stop spot for Cal Poly students, faculty and staff for all their auto service needs. Standard directory rates apply.

Pub & Grub HubThe Pub & Grub Hub publishes every Monday and highlights local restaurant and bar specials in a full-page, full color tear out ad. It’s a perfect ‘go to’ spot for students to see what’s happening each week! This directory has two advertising options:

Top Display Ad (1.5” W x 4” H): $60 Bottom Ad: $70

Activity DirectoryThis directory pubishes every Thursday and is perfect for: music lessons, sports lessons, water and land activities, hobby shops and special interest groups. Standard directory rates apply.

Religious DirectoryThis directory publishes every Thursday and allows your organization to maintain awareness among college students, faculty and staff at Cal Poly. Open rate is $6.50 per column inch.

$32.4 Million on Automotive Services spent annually by Cal Poly students

$18.9 Million on School Supplies spent annually by Cal Poly students

$20.6 Million at Restaurants spent annually by Cal Poly students

$6.4 Million on Entertainment spent annually by Cal Poly students

$21.6 Million on Retail spent annually by Cal Poly students

$10.8 Million on Beauty Services spent annually by Cal Poly students

$20.0 Million on Groceries spent annually by Cal Poly students

$2.0 Million on Recreation spent annually by Cal Poly students

Meet the

Mustang Daily

We attend university and community events, which creates more buzz for your business!

Mustang DailyStatistics15,000 daily readers6,000 daily circulation94% student readership

Standard Directory RateFull Quarter Full Quarter CommitmentCommitmentCommitment $7.50/column inch$7.50/column inch$7.50/column inch$7.50/column inch

Regular Regular Regular Regular Regular Regular Non-commitmentNon-commitmentNon-commitmentNon-commitmentNon-commitmentNon-commitment $9.50/column inch$9.50/column inch$9.50/column inch$9.50/column inch$9.50/column inch$9.50/column inch$9.50/column inch

Wellness DirectoryThis directory pubishes every Tuesday and is perfect for: yoga facilities, doctors, massage therapists, hair salons, tanners, nail salons, nutrition and health food businesses, gyms and dance studios. It is a one-stop spot for all of Cal Poly’s health and nutrition needs! Standard directory rates apply.

Auto DirectoryThis directory publishes every Wednesday in the Mustang Daily. It offers a one-stop spot for Cal Poly students, faculty and staff for all their auto service needs. Standard directory rates apply.

Pub & Grub HubThe Pub & Grub Hub publishes every Monday and highlights local restaurant and bar specials in a full-page, full color tear out ad. It’s a perfect ‘go to’ spot for students to see what’s happening each week! This directory has two advertising options:

Top Display Ad (1.5” W x 4” H): $60 Bottom Ad: $70

Keep It Simple

A good ad is a memorable one. You should be able to glance at your ad for one second, close your eyes, and be able to recall the sales message.

White SpaceIs Your FriendGive your ad room to breathe with white space.White space helps to focus attention on the important elements of your ad.

Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed 60% more of the time 60% more of the time 60% more of the time 60% more of the time 60% more of the time 60% more of the time 60% more of the time 60% more of the time 60% more of the time than black and white ads. than black and white ads. than black and white ads. than black and white ads. than black and white ads. than black and white ads. than black and white ads. than black and white ads. than black and white ads. Use color in your design Use color in your design Use color in your design Use color in your design Use color in your design Use color in your design Use color in your design Use color in your design to help create depth and to help create depth and to help create depth and to help create depth and to help create depth and to help create depth and to help create depth and to help create depth and evoke emotion.evoke emotion.evoke emotion.evoke emotion.evoke emotion.evoke emotion.evoke emotion.

ColorColorColorColorColor

Make Your Business Stand Out

The ImageSays It All

Give readers a reason (or Give readers a reason (or Give readers a reason (or Give readers a reason (or Give readers a reason (or Give readers a reason (or Give readers a reason (or Give readers a reason (or an excuse!) to come out an excuse!) to come out an excuse!) to come out an excuse!) to come out an excuse!) to come out an excuse!) to come out an excuse!) to come out and visit your business. and visit your business. and visit your business. and visit your business. and visit your business. and visit your business. and visit your business. This will greatly increase This will greatly increase This will greatly increase This will greatly increase This will greatly increase This will greatly increase This will greatly increase the return you see from the return you see from the return you see from the return you see from the return you see from the return you see from your advertising dollars.your advertising dollars.your advertising dollars.your advertising dollars.your advertising dollars.your advertising dollars.

Call To ActionCall To ActionCall To ActionCall To ActionCall To ActionCall To ActionCall To Action

What makes your business unique? Draw on the exceptional qualities of your business and highlight them in your ad.

Ours is a visual culture and images are instant communication. A striking image has the power to attract viewers and draw them in to find out more.

80% of Cal Poly students state that they read the Mustang Daily for campus news

We Can Help –p –pFor Free!Work with our award-winning design staff to develop an effective ad campaign catered to your business.

Keep It Simple

A good ad is a memorable one. You should be able to glance at your ad for one second, close your eyes, and be able to recall the sales message.

White SpaceIs Your FriendGive your ad room to breathe with white space.White space helps to focus attention on the important elements of your ad.

Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed Color ads get noticed 60% more of the time 60% more of the time 60% more of the time 60% more of the time 60% more of the time 60% more of the time 60% more of the time 60% more of the time 60% more of the time than black and white ads. than black and white ads. than black and white ads. than black and white ads. than black and white ads. than black and white ads. than black and white ads. than black and white ads. than black and white ads. Use color in your design Use color in your design Use color in your design Use color in your design Use color in your design Use color in your design Use color in your design Use color in your design to help create depth and to help create depth and to help create depth and to help create depth and to help create depth and to help create depth and to help create depth and to help create depth and evoke emotion.evoke emotion.evoke emotion.evoke emotion.evoke emotion.evoke emotion.evoke emotion.

ColorColorColorColorColor

Make Your Business Stand Out

The ImageSays It All

Give readers a reason (or Give readers a reason (or Give readers a reason (or Give readers a reason (or Give readers a reason (or Give readers a reason (or Give readers a reason (or Give readers a reason (or an excuse!) to come out an excuse!) to come out an excuse!) to come out an excuse!) to come out an excuse!) to come out an excuse!) to come out an excuse!) to come out and visit your business. and visit your business. and visit your business. and visit your business. and visit your business. and visit your business. and visit your business. This will greatly increase This will greatly increase This will greatly increase This will greatly increase This will greatly increase This will greatly increase This will greatly increase the return you see from the return you see from the return you see from the return you see from the return you see from the return you see from your advertising dollars.your advertising dollars.your advertising dollars.your advertising dollars.your advertising dollars.your advertising dollars.

Call To ActionCall To ActionCall To ActionCall To ActionCall To ActionCall To ActionCall To Action

What makes your business unique? Draw on the exceptional qualities of your business and highlight them in your ad.

Ours is a visual culture and images are instant communication. A striking image has the power to attract viewers and draw them in to find out more.

80% of Cal Poly students state that they read the Mustang Daily for campus news

We Can Help –p –pFor Free!Work with our award-winning design staff to develop an effective ad campaign catered to your business.

The Mustang Daily reserves the right to reject or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, be repugnant to a significant number of readers served by the newspaper, or be in conflict with the educational mission of the university community served. The Mustang Daily reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold the Mustang Daily faultless should a claim arise, and to pay for any and all Daily faultless should a claim arise, and to pay for any and all expenses incurred as a result of publication of an ad. Should expenses incurred as a result of publication of an ad. Should expenses incurred as a result of publication of an ad. Should expenses incurred as a result of publication of an ad. Should expenses incurred as a result of publication of an ad. Should expenses incurred as a result of publication of an ad. Should an ad not be published as ordered, the Mustang Daily’s an ad not be published as ordered, the Mustang Daily’s an ad not be published as ordered, the Mustang Daily’s an ad not be published as ordered, the Mustang Daily’s an ad not be published as ordered, the Mustang Daily’s an ad not be published as ordered, the Mustang Daily’s an ad not be published as ordered, the Mustang Daily’s an ad not be published as ordered, the Mustang Daily’s an ad not be published as ordered, the Mustang Daily’s liability is limited to the amount paid for the portion of the ad liability is limited to the amount paid for the portion of the ad liability is limited to the amount paid for the portion of the ad liability is limited to the amount paid for the portion of the ad liability is limited to the amount paid for the portion of the ad liability is limited to the amount paid for the portion of the ad liability is limited to the amount paid for the portion of the ad liability is limited to the amount paid for the portion of the ad liability is limited to the amount paid for the portion of the ad liability is limited to the amount paid for the portion of the ad liability is limited to the amount paid for the portion of the ad liability is limited to the amount paid for the portion of the ad containing the error.containing the error.containing the error.containing the error.containing the error.containing the error.containing the error.containing the error.containing the error.containing the error.containing the error.containing the error.

Agency Commission: all rates listed are non-commissionable Agency Commission: all rates listed are non-commissionable Agency Commission: all rates listed are non-commissionable Agency Commission: all rates listed are non-commissionable Agency Commission: all rates listed are non-commissionable Agency Commission: all rates listed are non-commissionable Agency Commission: all rates listed are non-commissionable Agency Commission: all rates listed are non-commissionable Agency Commission: all rates listed are non-commissionable Agency Commission: all rates listed are non-commissionable Agency Commission: all rates listed are non-commissionable Agency Commission: all rates listed are non-commissionable (net) rates. Credit: All advertising is payable in advance, (net) rates. Credit: All advertising is payable in advance, (net) rates. Credit: All advertising is payable in advance, (net) rates. Credit: All advertising is payable in advance, (net) rates. Credit: All advertising is payable in advance, (net) rates. Credit: All advertising is payable in advance, (net) rates. Credit: All advertising is payable in advance, (net) rates. Credit: All advertising is payable in advance, (net) rates. Credit: All advertising is payable in advance, (net) rates. Credit: All advertising is payable in advance, (net) rates. Credit: All advertising is payable in advance, (net) rates. Credit: All advertising is payable in advance, unless the advertiser had completed a credit application and unless the advertiser had completed a credit application and unless the advertiser had completed a credit application and unless the advertiser had completed a credit application and unless the advertiser had completed a credit application and unless the advertiser had completed a credit application and unless the advertiser had completed a credit application and unless the advertiser had completed a credit application and unless the advertiser had completed a credit application and unless the advertiser had completed a credit application and unless the advertiser had completed a credit application and unless the advertiser had completed a credit application and credit has been approved. The Mustang Daily has the right to credit has been approved. The Mustang Daily has the right to credit has been approved. The Mustang Daily has the right to credit has been approved. The Mustang Daily has the right to credit has been approved. The Mustang Daily has the right to credit has been approved. The Mustang Daily has the right to credit has been approved. The Mustang Daily has the right to credit has been approved. The Mustang Daily has the right to credit has been approved. The Mustang Daily has the right to credit has been approved. The Mustang Daily has the right to credit has been approved. The Mustang Daily has the right to withdraw or restrict credit. Billing: After credit has been withdraw or restrict credit. Billing: After credit has been withdraw or restrict credit. Billing: After credit has been withdraw or restrict credit. Billing: After credit has been withdraw or restrict credit. Billing: After credit has been withdraw or restrict credit. Billing: After credit has been withdraw or restrict credit. Billing: After credit has been withdraw or restrict credit. Billing: After credit has been withdraw or restrict credit. Billing: After credit has been withdraw or restrict credit. Billing: After credit has been withdraw or restrict credit. Billing: After credit has been approved, the monthly billing cycle will close on the last approved, the monthly billing cycle will close on the last approved, the monthly billing cycle will close on the last approved, the monthly billing cycle will close on the last approved, the monthly billing cycle will close on the last approved, the monthly billing cycle will close on the last approved, the monthly billing cycle will close on the last approved, the monthly billing cycle will close on the last approved, the monthly billing cycle will close on the last approved, the monthly billing cycle will close on the last approved, the monthly billing cycle will close on the last approved, the monthly billing cycle will close on the last working day of the month. Payment will be due on the working day of the month. Payment will be due on the working day of the month. Payment will be due on the working day of the month. Payment will be due on the working day of the month. Payment will be due on the working day of the month. Payment will be due on the working day of the month. Payment will be due on the working day of the month. Payment will be due on the working day of the month. Payment will be due on the working day of the month. Payment will be due on the working day of the month. Payment will be due on the working day of the month. Payment will be due on the twentieth day of the following month. Accounts not paid twentieth day of the following month. Accounts not paid twentieth day of the following month. Accounts not paid twentieth day of the following month. Accounts not paid twentieth day of the following month. Accounts not paid twentieth day of the following month. Accounts not paid twentieth day of the following month. Accounts not paid twentieth day of the following month. Accounts not paid twentieth day of the following month. Accounts not paid twentieth day of the following month. Accounts not paid twentieth day of the following month. Accounts not paid twentieth day of the following month. Accounts not paid within thirty days of the invoice date are subject to a finance within thirty days of the invoice date are subject to a finance within thirty days of the invoice date are subject to a finance within thirty days of the invoice date are subject to a finance within thirty days of the invoice date are subject to a finance within thirty days of the invoice date are subject to a finance within thirty days of the invoice date are subject to a finance within thirty days of the invoice date are subject to a finance within thirty days of the invoice date are subject to a finance within thirty days of the invoice date are subject to a finance within thirty days of the invoice date are subject to a finance within thirty days of the invoice date are subject to a finance charge of 1.5% per month (18% annual percentage rate). If charge of 1.5% per month (18% annual percentage rate). If charge of 1.5% per month (18% annual percentage rate). If charge of 1.5% per month (18% annual percentage rate). If charge of 1.5% per month (18% annual percentage rate). If charge of 1.5% per month (18% annual percentage rate). If charge of 1.5% per month (18% annual percentage rate). If charge of 1.5% per month (18% annual percentage rate). If charge of 1.5% per month (18% annual percentage rate). If charge of 1.5% per month (18% annual percentage rate). If charge of 1.5% per month (18% annual percentage rate). If charge of 1.5% per month (18% annual percentage rate). If payment is not received within 60 days, credit is withdrawn. payment is not received within 60 days, credit is withdrawn. payment is not received within 60 days, credit is withdrawn. payment is not received within 60 days, credit is withdrawn. payment is not received within 60 days, credit is withdrawn. payment is not received within 60 days, credit is withdrawn. payment is not received within 60 days, credit is withdrawn. payment is not received within 60 days, credit is withdrawn. payment is not received within 60 days, credit is withdrawn. payment is not received within 60 days, credit is withdrawn. payment is not received within 60 days, credit is withdrawn. payment is not received within 60 days, credit is withdrawn. We offer a 5% discount for prepaid display advertising. We offer a 5% discount for prepaid display advertising. We offer a 5% discount for prepaid display advertising. We offer a 5% discount for prepaid display advertising. We offer a 5% discount for prepaid display advertising. We offer a 5% discount for prepaid display advertising. We offer a 5% discount for prepaid display advertising. We offer a 5% discount for prepaid display advertising. We offer a 5% discount for prepaid display advertising. We offer a 5% discount for prepaid display advertising. We offer a 5% discount for prepaid display advertising. We offer a 5% discount for prepaid display advertising. Political ads must be prepaid without discount option. Political ads must be prepaid without discount option. Political ads must be prepaid without discount option. Political ads must be prepaid without discount option. Political ads must be prepaid without discount option. Political ads must be prepaid without discount option. Political ads must be prepaid without discount option. Political ads must be prepaid without discount option. Political ads must be prepaid without discount option. Political ads must be prepaid without discount option. Political ads must be prepaid without discount option. Political ads must be prepaid without discount option. Payment in full must be received by the last business day of Payment in full must be received by the last business day of Payment in full must be received by the last business day of Payment in full must be received by the last business day of Payment in full must be received by the last business day of Payment in full must be received by the last business day of Payment in full must be received by the last business day of Payment in full must be received by the last business day of Payment in full must be received by the last business day of Payment in full must be received by the last business day of Payment in full must be received by the last business day of Payment in full must be received by the last business day of the month following the receipt of your statement. Make the month following the receipt of your statement. Make the month following the receipt of your statement. Make the month following the receipt of your statement. Make the month following the receipt of your statement. Make the month following the receipt of your statement. Make the month following the receipt of your statement. Make the month following the receipt of your statement. Make the month following the receipt of your statement. Make the month following the receipt of your statement. Make the month following the receipt of your statement. Make the month following the receipt of your statement. Make checks payable to Mustang DailyMustang DailyMustang Dail .

In addition to the general advertising policies, classified In addition to the general advertising policies, classified In addition to the general advertising policies, classified In addition to the general advertising policies, classified In addition to the general advertising policies, classified In addition to the general advertising policies, classified In addition to the general advertising policies, classified In addition to the general advertising policies, classified In addition to the general advertising policies, classified In addition to the general advertising policies, classified In addition to the general advertising policies, classified advertising is also subject to the following: no refunds on advertising is also subject to the following: no refunds on advertising is also subject to the following: no refunds on advertising is also subject to the following: no refunds on advertising is also subject to the following: no refunds on advertising is also subject to the following: no refunds on advertising is also subject to the following: no refunds on advertising is also subject to the following: no refunds on advertising is also subject to the following: no refunds on advertising is also subject to the following: no refunds on advertising is also subject to the following: no refunds on classified ads; the advertiser allows the Mustang Daily to classified ads; the advertiser allows the Mustang Daily to classified ads; the advertiser allows the Mustang Daily to classified ads; the advertiser allows the Mustang Daily to classified ads; the advertiser allows the Mustang Daily to classified ads; the advertiser allows the Mustang Daily to classified ads; the advertiser allows the Mustang Daily to classified ads; the advertiser allows the Mustang Daily to classified ads; the advertiser allows the Mustang Daily to classified ads; the advertiser allows the Mustang Daily to make his/her name available upon request as purchaser of make his/her name available upon request as purchaser of make his/her name available upon request as purchaser of make his/her name available upon request as purchaser of make his/her name available upon request as purchaser of make his/her name available upon request as purchaser of make his/her name available upon request as purchaser of make his/her name available upon request as purchaser of make his/her name available upon request as purchaser of make his/her name available upon request as purchaser of said advertisement (blind ads excluded); the Mustang Daily is said advertisement (blind ads excluded); the Mustang Daily is said advertisement (blind ads excluded); the Mustang Daily is said advertisement (blind ads excluded); the Mustang Daily is said advertisement (blind ads excluded); the Mustang Daily is said advertisement (blind ads excluded); the Mustang Daily is said advertisement (blind ads excluded); the Mustang Daily is said advertisement (blind ads excluded); the Mustang Daily is said advertisement (blind ads excluded); the Mustang Daily is said advertisement (blind ads excluded); the Mustang Daily is not responsible for more than one incorrect insertion of any not responsible for more than one incorrect insertion of any not responsible for more than one incorrect insertion of any not responsible for more than one incorrect insertion of any not responsible for more than one incorrect insertion of any not responsible for more than one incorrect insertion of any not responsible for more than one incorrect insertion of any not responsible for more than one incorrect insertion of any not responsible for more than one incorrect insertion of any ad, if the fault of the Mustang Daily (the Mustang Daily must ad, if the fault of the Mustang Daily (the Mustang Daily must ad, if the fault of the Mustang Daily (the Mustang Daily must ad, if the fault of the Mustang Daily (the Mustang Daily must ad, if the fault of the Mustang Daily (the Mustang Daily must ad, if the fault of the Mustang Daily (the Mustang Daily must ad, if the fault of the Mustang Daily (the Mustang Daily must ad, if the fault of the Mustang Daily (the Mustang Daily must ad, if the fault of the Mustang Daily (the Mustang Daily must be notified before the second appearance of ad); ads must be be notified before the second appearance of ad); ads must be be notified before the second appearance of ad); ads must be be notified before the second appearance of ad); ads must be be notified before the second appearance of ad); ads must be be notified before the second appearance of ad); ads must be be notified before the second appearance of ad); ads must be be notified before the second appearance of ad); ads must be prepaid by check.

General Policies

Classified Policies

Higher Groundz TestimonialI have saved every ad that has come through the business since I have started advertising with the Mustang Daily, this way I know if the ad is working. I can honestly say that all the ads work. I have thousands of coupons exchanged with us from readers of the Mustang Daily. To have college students come and enjoy our coffee is one of our main goals, so what better place to advertise what we have to offer than in the Mustang Daily? – Craig (President)

Palm Theater TestimonialWe chose to advertise in the Mustang Daily because we wanted to get involved with a paper with some life in it, and who also had a younger audience. We believe the Daily has definitely helped our sales. We completely sold out our Palm Wednesday series, with a large portion of college students in attendance. – Cameron (General Manager)

Quickly TestimonialThe Mustang Daily is simply the best way to reach Cal Poly students. This is important to us because they are a huge part of our target market. We've had great success advertising with the Daily. Students will come in with coupons from the paper, bring their friends, and keep coming back. – Daniel (General Manager)

2008-09 CNBAM Award ListAdvertising Sales Staff of the Year • Best in Show: Media Kit/Rate Card • Best in Show: Sales Incentive Program 1st Place: Special Section • 2nd Place: Best Training Program 2nd Place: Best Marketing Plan • 2nd Place: Best Back to School Newspaper • 3rd Place: Best House Online Ad 3rd Place: Best Ad Campaign Color • 3rd Place: Best Promotional Materials

2008-09 ACP 2008-09 ACP 2008-09 ACP 2008-09 ACP Pacemaker Pacemaker Pacemaker Pacemaker Award Award Award

This award is considered This award is considered This award is considered This award is considered This award is considered This award is considered the highest national award the highest national award the highest national award the highest national award the highest national award the highest national award the highest national award in college journalism.in college journalism.in college journalism.in college journalism.in college journalism.in college journalism.in college journalism.

1st Place1st Place1st Place1st Place1st PlaceDisplay AdvertisementDisplay AdvertisementDisplay AdvertisementDisplay AdvertisementDisplay AdvertisementDisplay AdvertisementDisplay AdvertisementDisplay AdvertisementDisplay AdvertisementDisplay Advertisement

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