Must-Win Battles as Model of Strategy
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Transcript of Must-Win Battles as Model of Strategy
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Must-Win Battles
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What is must-win battles? (business strategy)
• Rather than spreading resources too thin, companies must focus on 3 to 5 key challenges — Must-Win Battles (MWBs)
• MWBs are crucial to achieving their business goals. • A well-chosen MWB
• make a real difference, • Be market focused, • create excitement, • be specific and tangible, • and be winnable.
Source http://www.mustwinbattles.com2© Cone Advisor
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Modeling - From Mantra to Key Activities
Step 1: Make a mantra
Step 2:Define 3-5 Must-
Win Battles
Step 3:Define 1-
3 Key Means of the Battle
Step 4:Define 0-3
Key Activities of the Mean
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Southwest Airlines’ Mantra
• The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Source: www.southwest.com
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The Essence of Who You Are – Make a Mantra
• A mission statement, while touted as necessary for any company, often is not representative of the true meaning of the company
• A mantra is shorter 3-4 words and captures the essence of the organization.
• Examples* • Wendy's "Healthy Fast
Food“• FedEx "Peace of Mind“• Nike "Authentic Athletic
Performance“• Mary Kay "Enriching
women’s lives"
© Cone Advisor 5 Source: Guy Kawasaki, Stanford 20.10.2004 Entrepreneurial Thought Leader Speaker Series
*(Examples are not from companies. These Mantras Kawasaki proposed as a mantra for the company.
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Modeling your Must-Win Battle
Must-Win Battle
2-3 Strategic Means(Focus areas of the
Battle)
0-3 Critical Incidents (Key Activities, Simple Rules)
Source: Ala-Mutka 2008
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Key Means and Activities as Simple Rules
• 1.Decision making rules• Midsized cities & secondary airports
• 2.Boundary rules• No Meals, No Seating
• 3.Activity rules• Point-to-point service
• 4.Performance rules• 25-minutes gate turnaround
© Cone Advisor 7Source: Ala-Mutka 2008 p. 185-188, see also Eisenhardt & Sull 2001 Simple Rules
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MWB Model
© Cone Advisor 8
Profitable Growth Efficiency of
Processes
Productivityof Resources
CustomerValue
Must Win BattlesMeans
Key Activities
Source: Ala-Mutka 2008 p. 165
Themes of Must-Win
Battles
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1. Get started
• Successful MWB kick-off event is only the starting point of your journey.
Source: http://knowledge.wharton.upenn.edu/article/must-win-battles-lessons-from-successful-and-failed-journeys/9© Cone Advisor
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2. Inspire towards difference
• The most successful MWBs are those that tap into the groups’ aspirations and inspire everyone to do things differently.
Source: http://knowledge.wharton.upenn.edu/article/must-win-battles-lessons-from-successful-and-failed-journeys/10© Cone Advisor
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3. Incentives & Drivers
• Balance the “carrot and stick” in leading your MWB journey - Drivers to the success
• Discipline• Incentives
Source: http://knowledge.wharton.upenn.edu/article/must-win-battles-lessons-from-successful-and-failed-journeys/11© Cone Advisor
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4. Commitment
• Enlarge the group of people leading the journey. The broader the leadership, the greater the probability of success.
Source: http://knowledge.wharton.upenn.edu/article/must-win-battles-lessons-from-successful-and-failed-journeys/12© Cone Advisor
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5. Be Agile
• A MWB journey is not a quick fix.
• Persistence, • discipline, and • continually raising
performance targets over time will enhance your prospects of success.
Source: http://knowledge.wharton.upenn.edu/article/must-win-battles-lessons-from-successful-and-failed-journeys/13© Cone Advisor
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Cone Made softwareTrial 30 days
Pyydä 30 pv trial tästä linkistä (in Finnish)
Ask for 30 days trial (in English)
© Cone Advisor 14
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Visual Strategy Model + Must Win Battles
• Jukka Ala-Mutka, Strategiamalli (in Finnish), Talentum 2008.• Strategy Modeling• Visual method• Agile Strategy
• Peter Killing & Tom Malnight, Must-Win Battles, 2005• MUST-WIN BATTLES WILL SHOW YOU
HOW TO IDENTIFY AND AGREE ON THE CRITICAL CHALLENGES THAT WILL MAKE OR BREAK YOUR BUSINESS, AND HELP YOU TO MOBILIZE PEOPLE AND RESOURCES TO ACHIEVE THOSE GOALS BY COMBINING STRATEGIC FOCUS WITH EMOTIONAL COMMITMENT.
Source http://www.mustwinbattles.com
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More information
www.coneadvisor.fi (Finnish)
www.coneadvisor.com (English)
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